European Union antitrust regulators are looking into whether or not Amazon has milked smaller retailers’ data to boost its own sales.
Such data might include information on consumer preferences, the kind of offers people are liking and other factors that incentivize people to buy things. The probe is at a very nascent stage, according to Competition Commissioner Margrethe Vestager. "We have no conclusions," she added. "We haven't formally opened a case, but we are trying to make sure that we get the full picture."
The EU has, in recent times, been keeping tech companies on a tight leash over their use of data and their compliance with industry competition rules.