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Mar 20, 2019
EU regulators hit Google (GOOGL, $1,221.95) with $1.7 billion fine for blocking ads

EU regulators hit Google (GOOGL, $1,221.95) with $1.7 billion fine for blocking ads

European regulators on Wednesday ordered Google to pay 1.49 billion euros ($1.69 billion) for stifling competition in the online advertisement sector.

According to the EU competition commissioner, Margrethe Vestager, Google's business strategy had prevented its rivals from being able to “compete and innovate fairly” in the online ad market. She further added that with Google reinforcing its dominance in the online search advertising segment, the company shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites – which is illegal under EU antitrust rules.

This fine marks the third antitrust fine from Brussels to hit Google in recent times. Last July, EU regulators slapped Alphabet with a $5 billion fine for abusing the dominance of its Android mobile operating system, and did so again in 2017 ($2.7 billion) for favoring its shopping service over competitors.

According to the European Commission, between 2006 to 2016 Google emerged as the strongest player in online search advertising in the European Economic Area with a market share above 70%. The commission accused Google of letting its phone maker’s use the open-source Android software for free but ultimately it is in the benefit of the company. The reason being it forces the phone makers to bundle Google products like search, maps and chrome with its app in the Play store.

The company’s Q4 filings revealed that it registered a 20% growth in revenue in its core advertising business from the previous quarter to stand at $32.6 billion, with a similar growth rate achieved in the previous quarter.

Related Ticker: GOOG

GOOG's MACD Histogram just turned positive

The Moving Average Convergence Divergence (MACD) for GOOG turned positive on October 05, 2026. Looking at past instances where GOOG's MACD turned positive, the stock continued to rise in 41 of 52 cases over the following month. The odds of a continued upward trend are 79%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.

GOOG moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.

Following a +2.66% 3-day Advance, the price is estimated to grow further. Considering data from situations where GOOG advanced for three days, in 240 of 352 cases, the price rose further within the following month. The odds of a continued upward trend are 68%.

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on October 01, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on GOOG as a result. In 45 of 77 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 58%.

The 10-day moving average for GOOG crossed bearishly below the 50-day moving average on October 01, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 9 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 60%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where GOOG declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 61%.

GOOG broke above its upper Bollinger Band on September 21, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for GOOG entered a downward trend on September 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron Profit vs. Risk Rating rating for this company is 4 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock better than average.

The Tickeron SMR rating for this company is 21 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 33 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.662) is normal, around the industry mean (1.315). P/E Ratio (17.018) is within average values for comparable stocks, (405.942). Projected Growth (PEG Ratio) (1.212) is also within normal values, averaging (17.274). Dividend Yield (0.002) settles around the average of (0.015) among similar stocks. P/S Ratio (9.320) is also within normal values, averaging (70.877).

The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. GOOG’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 82 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

Notable companies

The most notable companies in this group are Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL), Meta Platforms (NASDAQ:META), Spotify Technology SA (NYSE:SPOT), Nebius Group N.V. (NASDAQ:NBIS), Baidu (NASDAQ:BIDU), Tencent Music Entertainment Group (NYSE:TME), Pinterest (NYSE:PINS), Snap (NYSE:SNAP), Bilibili (NASDAQ:BILI).

Industry description

Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.

Market Cap

The average market capitalization across the Internet Software/Services Industry is 148.16B. The market cap for tickers in the group ranges from 107 to 4.19T. GOOG holds the highest valuation in this group at 4.19T. The lowest valued company is STBXF at 107.

High and low price notable news

The average weekly price growth across all stocks in the Internet Software/Services Industry was -1%. For the same Industry, the average monthly price growth was -8%, and the average quarterly price growth was -7%. SJ experienced the highest price growth at 31%, while CCG experienced the biggest fall at -48%.

Volume

The average weekly volume growth across all stocks in the Internet Software/Services Industry was -16%. For the same stocks of the Industry, the average monthly volume growth was 30% and the average quarterly volume growth was -36%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 45
P/E Growth Rating: 73
Price Growth Rating: 65
SMR Rating: 77
Profit Risk Rating: 94
Seasonality Score: -5 (-100 ... +100)
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a holding company with interests in software, health care, transportation and other technologies

Industry InternetSoftwareServices

Industry
Internet Software Or Services
Address
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EU regulators hit Google (GOOGL, $1,221.95) with $1.7 billion fine for blocking ads