EU regulators hit Google (GOOGL, $1,221.95) with $1.7 billion fine for blocking ads
European regulators on Wednesday ordered Google to pay 1.49 billion euros ($1.69 billion) for stifling competition in the online advertisement sector.
According to the EU competition commissioner, Margrethe Vestager, Google's business strategy had prevented its rivals from being able to “compete and innovate fairly” in the online ad market. She further added that with Google reinforcing its dominance in the online search advertising segment, the company shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites – which is illegal under EU antitrust rules.
This fine marks the third antitrust fine from Brussels to hit Google in recent times. Last July, EU regulators slapped Alphabet with a $5 billion fine for abusing the dominance of its Android mobile operating system, and did so again in 2017 ($2.7 billion) for favoring its shopping service over competitors.
According to the European Commission, between 2006 to 2016 Google emerged as the strongest player in online search advertising in the European Economic Area with a market share above 70%. The commission accused Google of letting its phone maker’s use the open-source Android software for free but ultimately it is in the benefit of the company. The reason being it forces the phone makers to bundle Google products like search, maps and chrome with its app in the Play store.
The company’s Q4 filings revealed that it registered a 20% growth in revenue in its core advertising business from the previous quarter to stand at $32.6 billion, with a similar growth rate achieved in the previous quarter.
Momentum Indicator for GOOG turns positive, indicating new upward trend
GOOG saw its Momentum Indicator move above the 0 level on July 03, 2025. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 85 similar instances where the indicator turned positive. In of the 85 cases, the stock moved higher in the following days. The odds of a move higher are at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for GOOG just turned positive on July 01, 2025. Looking at past instances where GOOG's MACD turned positive, the stock continued to rise in of 51 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where GOOG advanced for three days, in of 355 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 289 cases where GOOG Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The 10-day RSI Indicator for GOOG moved out of overbought territory on June 11, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 47 similar instances where the indicator moved out of overbought territory. In of the 47 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GOOG declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
GOOG broke above its upper Bollinger Band on June 09, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.868) is normal, around the industry mean (11.909). P/E Ratio (26.982) is within average values for comparable stocks, (50.062). Projected Growth (PEG Ratio) (1.637) is also within normal values, averaging (3.572). Dividend Yield (0.000) settles around the average of (0.027) among similar stocks. P/S Ratio (6.477) is also within normal values, averaging (20.696).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 89, placing this stock better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. GOOG’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
a holding company with interests in software, health care, transportation and other technologies
Industry InternetSoftwareServices
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