Facebook’s latest Q4 report reveals forecast-beating top and bottom-line growth, resulting into the shares of the company rising by 7.1% after hours.
Revenues rose 30% to $16.9 billion. In the area of ad revenue, 93% came from just mobile advertising, a 4% increase from the previous year. Net income saw a stunning jump of 61% to $6.88 billion but income from operations was not as comparable, rising to just 6% to $7.82 billion. Operating margin fell by 11% from last year’s 57%. Daily active users were up 9% on a y-o-y basis in December, with an average of 1.5 billion. Monthly active users were also up 9%, to 2.32 billion.
But perhaps the most compelling figure showed that the company's effective tax rate dropped to 14% from 43% the year prior.
The company also estimates a whopping 2.7 billion users each month accessing the various platforms (Instagram, Facebook, Whatsapp or Messenger).
Capex for the quarter stood at $4.37 billion, while liquidity was $41.11 billion at quarter's end.