Currently trading below $10 per share, Ford is already down around 25% for the year. However, it still remains a relatively profitable company with strong footing in some of the fastest-growing automotive segments.
Unlike its U.S. rivals General Motors (GM) and Fiat-Chrysler (FCAU), who have managed to impress the industry and investors by evading bankruptcy, Ford is still in the middle of a turnaround.
Virtually synonymous with the history of the automobile, Ford’s third-quarter earnings surpassed analyst’s expectations, but was still down compared to the same quarter in 2017.
Although the automaker has performed pretty well in North America, it is still struggling in international businesses, especially in South America, China and Europe.
The company now has segregated its China business from its Asia-Pacific counterpart and has hired an executive to run just that region, but Ford has so far been unable to match pace with the rapidly changing consumer tastes of the Chinese market.
However, the company’s $11 billion restructuring plan -- which is expected to cut nearly 25,000 jobs from its 70,000 salaried workforce -- coupled with the company’s billions of investment in the R&D of new businesses and technologies, is expected to help Ford in changing its operating model and hopefully getting back on the growth track.