Leading action camera-maker, GoPro, announced on Monday that it will move production of U.S. bound cameras out of China, in order to avoid getting caught up in the tariff war. However, the company added that international-bound camera production will remain in China with focus on the non-U.S. markets.
In an official statement released on Monday, GoPro’s Chief Financial Officer Brian McGee said that "today’s geopolitical business environment requires agility, and we’re proactively addressing tariff concerns by moving most of our U.S.-bound camera production out of China. We believe this diversified approach to production can benefit our business regardless of tariff implications."
He also confirmed that movement will be complete in 2019 and if necessary, will be completed within the first half of 2019.
The California-based company has not yet announced just where it will move its America-bound production, but it seems highly unlikely these new jobs will move stateside due to prohibitively expensive labor costs. Another option such as Vietnam might make more sense, as it maintains the cost advantage.
Once a must-have for surfers, skydivers and other action junkies, GoPros’ trademark action-cameras have seen substantial drop in demand owing to rising competition. As it battles waning demand for its products, any increase in the product prices could prove pivotal in the company’s struggle to maintain profitability.
GPRO moved below its 50-day moving average on October 21, 2026 date and that indicates a change from an upward trend to a downward trend. In 24 of 26 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 90%.
The Momentum Indicator moved below the 0 level on October 07, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on GPRO as a result. In 73 of 83 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 88%.
The 10-day moving average for GPRO crossed bearishly below the 50-day moving average on October 22, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 90%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GPRO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 88%.
The Aroon Indicator for GPRO entered a downward trend on November 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where GPRO's RSI Oscillator exited the oversold zone, 45 of 53 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 85%.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 21 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
The 50-day moving average for GPRO moved above the 200-day moving average on October 07, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a +3.69% 3-day Advance, the price is estimated to grow further. Considering data from situations where GPRO advanced for three days, in 158 of 217 cases, the price rose further within the following month. The odds of a continued upward trend are 73%.
GPRO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
The Tickeron Valuation Rating of 14 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-5.693) is normal, around the industry mean (3.906). P/E Ratio (-0.920) is within average values for comparable stocks, (4.094). Projected Growth (PEG Ratio) (0.220) is also within normal values, averaging (4.647). Dividend Yield (0.000) settles around the average of (1.752) among similar stocks. P/S Ratio (0.363) is also within normal values, averaging (4.260).
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating steady price growth. GPRO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 81 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 100 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GPRO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
a manufacturer and seller of cameras and camera accessories
Industry ComputerPeripherals