GoPro (GPRO) to Pull Production Out of China
Leading action camera-maker, GoPro, announced on Monday that it will move production of U.S. bound cameras out of China, in order to avoid getting caught up in the tariff war. However, the company added that international-bound camera production will remain in China with focus on the non-U.S. markets.
In an official statement released on Monday, GoPro’s Chief Financial Officer Brian McGee said that "today’s geopolitical business environment requires agility, and we’re proactively addressing tariff concerns by moving most of our U.S.-bound camera production out of China. We believe this diversified approach to production can benefit our business regardless of tariff implications."
He also confirmed that movement will be complete in 2019 and if necessary, will be completed within the first half of 2019.
The California-based company has not yet announced just where it will move its America-bound production, but it seems highly unlikely these new jobs will move stateside due to prohibitively expensive labor costs. Another option such as Vietnam might make more sense, as it maintains the cost advantage.
Once a must-have for surfers, skydivers and other action junkies, GoPros’ trademark action-cameras have seen substantial drop in demand owing to rising competition. As it battles waning demand for its products, any increase in the product prices could prove pivotal in the company’s struggle to maintain profitability.
GPRO's RSI Oscillator ascending out of oversold territory
The RSI Indicator for GPRO moved out of oversold territory on June 25, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 52 similar instances when the indicator left oversold territory. In of the 52 cases the stock moved higher. This puts the odds of a move higher at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Moving Average Convergence Divergence (MACD) for GPRO just turned positive on June 29, 2026. Looking at past instances where GPRO's MACD turned positive, the stock continued to rise in of 41 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where GPRO advanced for three days, in of 218 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on July 01, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on GPRO as a result. In of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
GPRO moved below its 50-day moving average on June 03, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for GPRO crossed bearishly below the 50-day moving average on June 05, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where GPRO declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for GPRO entered a downward trend on July 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.843) is normal, around the industry mean (5.328). P/E Ratio (0.000) is within average values for comparable stocks, (125.191). GPRO's Projected Growth (PEG Ratio) (0.000) is slightly lower than the industry average of (1.500). Dividend Yield (0.000) settles around the average of (4.670) among similar stocks. P/S Ratio (0.190) is also within normal values, averaging (3.023).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. GPRO’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. GPRO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
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General Information
a manufacturer and seller of cameras and camera accessories
Industry ComputerPeripherals
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