Harley-Davidson Wants To Move Away from ‘Home’ to Avoid EU tariff attack
Iconic motorcycle maker Harley Davidson has decided to shift some of its production from the U.S. into international facilities. Reason: EU tariffs. EU has decided to slap 25% tariff rate on several goods it imports from the U.S. – as a retaliatory move against the U.S. government’s imports tariffs on European steel and aluminum. Harley Davidson has estimated the tariffs to bump up costs by $2200 per average motorcycle exported from the US to EU. Seemingly unwilling to pass this cost to dealers and retail consumers, the motorcycle behemoth is considering moving some of its production away from the U.S.
As it is, Harley Davidson has been trying to revive sales following a closure of its Kansas City plant in January as its shipments fell to a six-year low. Motorcycles, in general, are apparently caught in a demographic shift: baby boomers are aging without enough millennials to fill in their place in motorcycle demand. And now with another shoe dropping in the form of the EU tariffs potential threat, it seems the bike maker has one more reason to cut back domestic production – but this time to invest elsewhere.
HMC's RSI Indicator is remaining in oversold zone for 2 days
It is expected that a price bounce should occur soon.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 16 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HMC advanced for three days, in of 322 cases, the price rose further within the following month. The odds of a continued upward trend are .
HMC may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on February 19, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on HMC as a result. In of 99 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for HMC turned negative on February 18, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at .
HMC moved below its 50-day moving average on February 19, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for HMC crossed bearishly below the 50-day moving average on February 27, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HMC declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for HMC entered a downward trend on March 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.427) is normal, around the industry mean (4.051). P/E Ratio (10.957) is within average values for comparable stocks, (285.982). Projected Growth (PEG Ratio) (3.454) is also within normal values, averaging (1.728). Dividend Yield (0.054) settles around the average of (0.047) among similar stocks. P/S Ratio (0.265) is also within normal values, averaging (11.519).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. HMC’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HMC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock worse than average.
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General Information
Manufactures automobiles and related components, engages in lawnmowers and generator production
Industry MotorVehicles
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