Helen of Troy (HELE, $111.97) puts beauty segment up for sale
According to the Wall Street Journal, personal care and household products company Helen of Troy Ltd is looking to exit the mass-market beauty segment amidst the company’s overall shift towards more niche personal care brands and products.
The beauty business segment that makes Revlon hair dryers and Pert shampoo is likely to sell this beauty segment at an estimated $300 million. The sale is expected to consist of brands that are generally sold at drug stores and discount retailers, including Sure deodorant and Brut cologne. The proceeds will go towards housewares and health businesses.
Being the smallest business segment, HELE has been struggling as its sales from this division came at $356 million, down 18% from the $435 million it made in 2015. Majority of the market shares has been taken away from the company by speciality beauty stores like Sephora and Mac that also sell their products in drug stores and discount retailers.
In the fiscal 2018, half the company’s revenue was made by its health-and-home unit, which features PUR water filters and Vicks humidifiers.
HELE's RSI Oscillator stays in oversold zone for 22 days
The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an uptrend is expected.
Show more
Notable companies
The most notable companies in this group are Procter & Gamble Company (NYSE:PG), Colgate-Palmolive Company (NYSE:CL).
Industry description
Household/Personal Care companies sell products for home cleaning and/or personal hygiene and grooming purposes. Products of this industry include detergents, shampoos, soaps, cosmetics, fabric conditioners and infant care fragrances. Procter & Gamble, Unilever, Estee Lauder and Colgate-Palmolive are some of the biggest names in the business. A lot of the products become a necessary part of people’s daily routine, and therefore the industry is relatively less vulnerable to macroeconomic downturns. At the same time, product quality, consumer safety, and ease of use are extremely critical factors for a company to survive competition and earn recognition in this industry.
Market Cap
The average market capitalization across the Household/Personal Care Industry is 24.41B. The market cap for tickers in the group ranges from 81.32K to 381.78B. PG holds the highest valuation in this group at 381.78B. The lowest valued company is QNTA at 81.32K.
High and low price notable news
The average weekly price growth across all stocks in the Household/Personal Care Industry was 0%. For the same Industry, the average monthly price growth was -1%, and the average quarterly price growth was 10%. SNBH experienced the highest price growth at 58%, while OLVI experienced the biggest fall at -21%.
Volume
The average weekly volume growth across all stocks in the Household/Personal Care Industry was 4%. For the same stocks of the Industry, the average monthly volume growth was -1% and the average quarterly volume growth was 0%
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Valuation Rating: 48
P/E Growth Rating: 61
Price Growth Rating: 60
SMR Rating: 67
Profit Risk Rating: 82
Seasonality Score: 1 (-100 ... +100)