GET DAILY SIGNALSHelen of Troy (HELE, $111.97) puts beauty segment up for sale
According to the Wall Street Journal, personal care and household products company Helen of Troy Ltd is looking to exit the mass-market beauty segment amidst the company’s overall shift towards more niche personal care brands and products.
The beauty business segment that makes Revlon hair dryers and Pert shampoo is likely to sell this beauty segment at an estimated $300 million. The sale is expected to consist of brands that are generally sold at drug stores and discount retailers, including Sure deodorant and Brut cologne. The proceeds will go towards housewares and health businesses.
Being the smallest business segment, HELE has been struggling as its sales from this division came at $356 million, down 18% from the $435 million it made in 2015. Majority of the market shares has been taken away from the company by speciality beauty stores like Sephora and Mac that also sell their products in drug stores and discount retailers.
In the fiscal 2018, half the company’s revenue was made by its health-and-home unit, which features PUR water filters and Vicks humidifiers.
HELE's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for HELE turned positive on October 13, 2026. Looking at past instances where HELE's MACD turned positive, the stock continued to rise in 31 of 44 cases over the following month. The odds of a continued upward trend are 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 02, 2026. You may want to consider a long position or call options on HELE as a result. In 55 of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 62%.
HELE moved above its 50-day moving average on October 26, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for HELE crossed bullishly above the 50-day moving average on October 21, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 67%.
Following a +1.75% 3-day Advance, the price is estimated to grow further. Considering data from situations where HELE advanced for three days, in 175 of 284 cases, the price rose further within the following month. The odds of a continued upward trend are 62%.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HELE declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 82%.
HELE broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HELE entered a downward trend on October 06, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 40 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.835) is normal, around the industry mean (20.672). P/E Ratio (-1.690) is within average values for comparable stocks, (16.840). Projected Growth (PEG Ratio) (1.193) is also within normal values, averaging (1.518). Dividend Yield (0.000) settles around the average of (0.033) among similar stocks. P/S Ratio (0.347) is also within normal values, averaging (1.902).
The Tickeron Price Growth Rating for this company is 41 (best 1 - 100 worst), indicating steady price growth. HELE’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 56 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HELE’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock worse than average.
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General Information
a manufacturer of personal care electrical and non-electrical products
Industry HouseholdPersonalCare
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