Ari Emanuel’s global entertainment, sports and content company Endeavor has filed documents with Securities and Exchange Commission and is set to go public this year. The company said that it plans to raise $100 million through its IPO, the figure is typically used as a placeholder before disclosing the actual figure at a later date, proceeds of which will go towards working capital and general corporate purposes.
The company’s key talking points for 2018 include revenue at $3.6 billion and a net income of $231.3 million.
The company prides itself on breaking away from traditional content like television, movies and live events and making pathway into offbeat categories like podcasts, experiences, social media, multiplayer video games and e-sports. But it believes that wherever there is some content, Endeavor is likely playing a role.
Endeavor’s IPO was already anticipated since it merged with the modeling agency IMG in 2013. Following the merger, Endeavor has acquired the Ultimate Fighting Championship, professional bull riders, the Frieze Art Fair and marketing agency 160over90.
Goldman Sachs (GS) will be the IPO’s lead banker along with KKR Capital Markets, the capital markets arm of the investment firm that helped Endeavor purchase UFC for more than $4 billion in 2016. Other banks like J.P. Morgan (JPM), Morgan Stanley (MS) and Deutsche Bank are also listed as the banker.
The company plans to use the dual-class stock structure that would mean it would still be controlled by Emanuel, Whitesell and private equity backer Silver Lake.