IBM announced that it was buying Waeg, a Salesforce consulting partner in Europe.
The acquisition would potentially boost IBM’s Salesforce services and boost its hybrid-cloud and artificial intelligence strategy, as indicated by IBM. “The acquisition builds on IBM's continued investment in Salesforce consulting services to meet the rising client demand for experience-led business transformation and new customer engagement strategies backed by data, AI and machine learning,” IBM said.
The terms were not disclosed for the deal, which is expected to be closed this quarter.
In January, IBM acquired 7Summits, a U.S. consultancy that specialises in Salesforce's customer management software.