Insider Selling Alert: Yum! Brands (YUM) - Is It Time to Sell? Brands (YUM, $134.88) sold 8,746 shares last week for $1.2M
Yum! Brands, the fast food giant behind KFC, Pizza Hut, and Taco Bell, has recently seen insider selling activity by its top executives. In the week ending April 17, 2023, three insiders sold a total of 8,746 shares of Yum! Brands for proceeds of $1.2 million. This follows a trend that has been ongoing this year, with a total of five Yum! Brands officers selling 24,454 shares worth $3.2 million year-to-date. If you're interested and want to stay ahead of the game, consider registering with us, click here.
The Chief Executive Officer of Yum! Brands, David W. Gibbs, was one of the insiders who sold shares, selling 3,856 shares for a total of $519.8K. COO and CPO Tracy L. Skeans also sold 3,740 shares for a total of $501.2K, while Chief Legal & Franchise Officer Scott Catlett sold 1,150 shares for a total of $155.2K.
It is not uncommon for insiders to sell their shares in a company, but it is worth noting when multiple insiders sell within a short period of time. Insider selling can be a sign that those in the know have concerns about the future prospects of the company. However, it is important to keep in mind that insider selling can also occur for other reasons, such as personal financial needs.
Despite the insider selling activity, Yum! Brands has been performing well in the market. As of the end of the week on April 21, 2023, YUM was trading at $136.75 per share, up 2.2% for the week. Over the past year, YUM has seen a 12.5% increase in its share price, outperforming the S&P 500 index, which has seen a 10.7% increase over the same time period.
It is also worth noting that Yum! Brands has been expanding its business in recent years, particularly in China, where it has seen strong growth. The company has been investing in technology and delivery services to stay competitive in the fast food industry. Yum! Brands has also been taking steps to reduce its environmental impact, such as implementing sustainable packaging and reducing food waste.
While insider selling activity can be a cause for concern, it is important to consider other factors that may be driving the trend. Yum! Brands has been performing well in the market and has been taking steps to expand its business and reduce its environmental impact. Investors should continue to monitor insider selling activity and other relevant news to make informed decisions about their investments.
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YUM's RSI Oscillator recovers from oversold territory
The RSI Indicator for YUM moved out of oversold territory on September 18, 2026. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 23 similar instances when the indicator left oversold territory. In 16 of the 23 cases the stock moved higher. This puts the odds of a move higher at 70%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
Following a +0.93% 3-day Advance, the price is estimated to grow further. Considering data from situations where YUM advanced for three days, in 144 of 325 cases, the price rose further within the following month. The odds of a continued upward trend are 44%.
YUM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 02, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on YUM as a result. In 40 of 91 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 44%.
The Moving Average Convergence Divergence Histogram (MACD) for YUM turned negative on September 08, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In 22 of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at 46%.
YUM moved below its 50-day moving average on September 01, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for YUM crossed bearishly below the 50-day moving average on September 08, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 22 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 45%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YUM declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 41%.
The Aroon Indicator for YUM entered a downward trend on September 29, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 10 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of 37 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (-4.847) is normal, around the industry mean (5.328). P/E Ratio (17.416) is within average values for comparable stocks, (37.793). Projected Growth (PEG Ratio) (1.725) is also within normal values, averaging (7.754). Dividend Yield (0.021) settles around the average of (0.020) among similar stocks. P/S Ratio (4.413) is also within normal values, averaging (2.618).
The Tickeron Profit vs. Risk Rating rating for this company is 61 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is 62 (best 1 - 100 worst), indicating fairly steady price growth. YUM’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 86 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
a company that owns and franchises quick-service restaurants
Industry Restaurants
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