Kellogg (K, $64.30) Wants To Sell Off Cookie and Fruit Snack Brands To Focus on "Core"

Kellogg might be selling off some of its cookie and fruit snack businesses.

On Monday, the company revealed that it is exploring a sale of brands like Famous Amos, Keebler cookies, Mother's and Murray cookies, and Stretch Island fruit snacks. “We need to make strategic choices about our business and these brands have had difficulty competing for resources and investments within our portfolio,” Chairman and CEO Steve Cahillane said in a statement. “Yet, we wholeheartedly believe these iconic and beloved brands can thrive in the portfolio of another organization that can focus on driving growth in these particular categories.”

The Special K cereal maker wants to instead focus on  its core areas such as its frozen foods, morning foods and snacks that generate the majority of its revenues. The company also indicated on Monday that it wants to improve its online retail segment and invest more in the e-commerce space –strategies that might require a reshuffle of its workforce in North America.

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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.