Kraft Heinz (KHC, $32.26) hits 52-week low as it fails to submit annual report on time
Shares of Kraft Heinz hit a 52-week low on Monday, after Standard & Poor's put the struggling food giant on CreditWatch negative -- Kraft missed its extended deadline to file its annual report with the SEC for 2018.
After the news hit the markets, the struggling company’s shares, which are valued at nearly $39 billion, fell more than 1% to sink to a 52-week low of $31.53.
The company has been long struggling amidst dividend slashes and a subpoena from the SEC. Further, the company wrote down $15.4 billion on its namesake Kraft and Oscar Mayer brands. Since then, the company’s shares have dropped more than 33%.
The company is also struggling with its debts and to downsize them, it has plans to sell its Maxwell House coffee brand and its dairy business.
The company is now working towards filing its long overdue annual report along with first quarter of fiscal filing for 2019 following which the issue with CreditWatch may be resolved.
KHC in downward trend: 10-day moving average crossed below 50-day moving average on September 09, 2026
The 10-day moving average for KHC crossed bearishly below the 50-day moving average on September 09, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 13 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 81%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on September 03, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on KHC as a result. In 50 of 75 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 67%.
The Moving Average Convergence Divergence Histogram (MACD) for KHC turned negative on September 08, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 50 similar instances when the indicator turned negative. In 29 of the 50 cases the stock turned lower in the days that followed. This puts the odds of success at 58%.
KHC moved below its 50-day moving average on September 04, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KHC declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 54%.
Bullish Trend Analysis
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
Following a +2.30% 3-day Advance, the price is estimated to grow further. Considering data from situations where KHC advanced for three days, in 163 of 320 cases, the price rose further within the following month. The odds of a continued upward trend are 51%.
The Aroon Indicator entered an Uptrend today. In 64 of 172 cases where KHC Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 37%.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 6 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.810) is normal, around the industry mean (5.788). P/E Ratio (13.041) is within average values for comparable stocks, (35.005). Projected Growth (PEG Ratio) (0.993) is also within normal values, averaging (2.733). Dividend Yield (0.065) settles around the average of (0.059) among similar stocks. P/S Ratio (1.171) is also within normal values, averaging (4.669).
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. KHC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 54 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 93 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. KHC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
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General Information
a manufacturer of packaged food products
Industry FoodMajorDiversified
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