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Mar 04, 2019
Kraft Heinz (KHC, $32.40) gets a rating upgrade

Kraft Heinz (KHC, $32.40) gets a rating upgrade

Morgan Stanley analysts bumped up its rating on Kraft Heinz to equal weight, from underweight. According to the analysts, fundamental changes have been priced in after Kraft Heinz’s indication last month about potential headwinds to profit.

Last month, The food company wrote down the value of its key brands Kraft and Oscar Mayer by around $15.4 billion, missed estimates of adjusted fourth quarter earnings and slashed its dividend to 40 cents per share.

Morgan Stanley analyst Dara Mohsenian said, "From a stock perspective, we also see some potential upside optionality (and at least downside support) from potential further 3G involvement (increased stake or take private transaction)". He added that they consider 2019 EBITDA guidance to be “reasonable, and even potentially conservative." However, he did indicate some caution around Kraft Heinz long-term growth in EBITDA. 

Morgan Stanley maintained its price target for Kraft Heinz unchanged at $35 a share.

Related Ticker: KHC

KHC's Stochastic Oscillator remains in overbought zone for 6 days

The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

KHC moved below its 50-day moving average on April 10, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for KHC crossed bearishly below the 50-day moving average on March 16, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KHC declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

KHC broke above its upper Bollinger Band on April 06, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

The Aroon Indicator for KHC entered a downward trend on March 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where KHC's RSI Indicator exited the oversold zone, of 39 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .

The Momentum Indicator moved above the 0 level on April 01, 2026. You may want to consider a long position or call options on KHC as a result. In of 72 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for KHC just turned positive on March 31, 2026. Looking at past instances where KHC's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where KHC advanced for three days, in of 310 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.655) is normal, around the industry mean (36.386). P/E Ratio (13.041) is within average values for comparable stocks, (43.948). Projected Growth (PEG Ratio) (0.993) is also within normal values, averaging (2.521). KHC has a moderately high Dividend Yield (0.069) as compared to the industry average of (0.038). P/S Ratio (1.097) is also within normal values, averaging (40.931).

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. KHC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. KHC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 85, placing this stock worse than average.

Notable companies

The most notable companies in this group are Kraft Heinz Company (The) (NASDAQ:KHC), General Mills (NYSE:GIS), The Campbell's Company (NASDAQ:CPB), Beyond Meat (NASDAQ:BYND).

Industry description

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

Market Cap

The average market capitalization across the Food: Major Diversified Industry is 7.11B. The market cap for tickers in the group ranges from 40.86K to 257.05B. NSRGY holds the highest valuation in this group at 257.05B. The lowest valued company is AMNC at 40.86K.

High and low price notable news

The average weekly price growth across all stocks in the Food: Major Diversified Industry was 1%. For the same Industry, the average monthly price growth was -2%, and the average quarterly price growth was 3,898%. NPRFF experienced the highest price growth at 69%, while SMPL experienced the biggest fall at -26%.

Volume

The average weekly volume growth across all stocks in the Food: Major Diversified Industry was -9%. For the same stocks of the Industry, the average monthly volume growth was -23% and the average quarterly volume growth was 55%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 51
P/E Growth Rating: 64
Price Growth Rating: 60
SMR Rating: 75
Profit Risk Rating: 85
Seasonality Score: -1 (-100 ... +100)
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These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. KHC showed earnings on February 11, 2026. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

a manufacturer of packaged food products

Industry FoodMajorDiversified

Profile
Fundamentals
Details
Industry
Food Major Diversified
Address
One PPG Place
Phone
+1 412 456-5700
Employees
36000
Web
https://www.kraftheinzcompany.com
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Kraft Heinz (KHC, $32.40) gets a rating upgrade