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Mar 04, 2019
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Kraft Heinz (KHC, $32.40) gets a rating upgrade

Kraft Heinz (KHC, $32.40) gets a rating upgrade

Morgan Stanley analysts bumped up its rating on Kraft Heinz to equal weight, from underweight. According to the analysts, fundamental changes have been priced in after Kraft Heinz’s indication last month about potential headwinds to profit.

Last month, The food company wrote down the value of its key brands Kraft and Oscar Mayer by around $15.4 billion, missed estimates of adjusted fourth quarter earnings and slashed its dividend to 40 cents per share.

Morgan Stanley analyst Dara Mohsenian said, "From a stock perspective, we also see some potential upside optionality (and at least downside support) from potential further 3G involvement (increased stake or take private transaction)". He added that they consider 2019 EBITDA guidance to be “reasonable, and even potentially conservative." However, he did indicate some caution around Kraft Heinz long-term growth in EBITDA. 

Morgan Stanley maintained its price target for Kraft Heinz unchanged at $35 a share.

Related Ticker: KHC

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


KHC's RSI Indicator leaves overbought zone

The 10-day RSI Indicator for KHC moved out of overbought territory on October 23, 2026. This could be a sign that the stock is shifting from an upward trend to a downward trend. Traders may want to look at selling the stock or buying put options. Tickeron's A.I.dvisor looked at 30 instances where the indicator moved out of the overbought zone. In 22 of the 30 cases the stock moved lower in the days that followed. This puts the odds of a move down at 73%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KHC declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 55%.

KHC broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

The Momentum Indicator moved above the 0 level on November 10, 2026. You may want to consider a long position or call options on KHC as a result. In 29 of 74 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 39%.

The Moving Average Convergence Divergence (MACD) for KHC just turned positive on October 14, 2026. Looking at past instances where KHC's MACD turned positive, the stock continued to rise in 21 of 49 cases over the following month. The odds of a continued upward trend are 43%.

KHC moved above its 50-day moving average on October 30, 2026 date and that indicates a change from a downward trend to an upward trend.

The 10-day moving average for KHC crossed bullishly above the 50-day moving average on October 29, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 8 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 53%.

Following a +4.31% 3-day Advance, the price is estimated to grow further. Considering data from situations where KHC advanced for three days, in 162 of 316 cases, the price rose further within the following month. The odds of a continued upward trend are 51%.

The Aroon Indicator entered an Uptrend today. In 106 of 189 cases where KHC Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 56%.

Fundamental Analysis (Ratings)

The Tickeron Valuation Rating of 20 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.810) is normal, around the industry mean (6.914). P/E Ratio (-5.064) is within average values for comparable stocks, (7.137). Projected Growth (PEG Ratio) (0.993) is also within normal values, averaging (8.458). Dividend Yield (0.065) settles around the average of (0.049) among similar stocks. P/S Ratio (1.177) is also within normal values, averaging (5.003).

The Tickeron Price Growth Rating for this company is 35 (best 1 - 100 worst), indicating steady price growth. KHC’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 39 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron SMR rating for this company is 93 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. KHC’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.

Notable companies

The most notable companies in this group are Kraft Heinz Company (The) (NYSE:KHC), General Mills (NYSE:GIS), The Campbell's Company (NASDAQ:CPB), Beyond Meat Inc. (NASDAQ:BYND).

Industry description

Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.

Market Cap

The average market capitalization across the Food: Major Diversified Industry is 3.55B. The market cap for tickers in the group ranges from 68.81K to 239.66B. NSRGY holds the highest valuation in this group at 239.66B. The lowest valued company is THRC at 68.81K.

High and low price notable news

The average weekly price growth across all stocks in the Food: Major Diversified Industry was -0%. For the same Industry, the average monthly price growth was -4%, and the average quarterly price growth was -16%. STKH experienced the highest price growth at 18%, while BYND experienced the biggest fall at -22%.

Volume

The average weekly volume growth across all stocks in the Food: Major Diversified Industry was -1%. For the same stocks of the Industry, the average monthly volume growth was -4% and the average quarterly volume growth was -64%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 47
P/E Growth Rating: 51
Price Growth Rating: 62
SMR Rating: 78
Profit Risk Rating: 92
Seasonality Score: 20 (-100 ... +100)
Related Portfolios: CONSUMER STAPLES ETFs
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General Information

a manufacturer of packaged food products

Industry FoodMajorDiversified

Industry
Food Major Diversified
Address
One PPG Place
Phone
+1 412 456-5700
Employees
35000
Web
https://www.kraftheinzcompany.com
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