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Oct 12, 2019
Kroger (KR, $24.24) shares downgraded by Jefferies, on "costly" investment and lacklustre outlook on same-store sales

Kroger (KR, $24.24) shares downgraded by Jefferies, on "costly" investment and lacklustre outlook on same-store sales

Kroger shares recently got downgraded by Jefferies, on tepid outlook on sales.

Jefferies downgraded the supermarket chain to hold from buy, while also  cutting its price target on the company to $26 from $29. 

The analyst expressed reduced confidence in the prospects of Kroger’s partnership with Ocado Group PLC . In May 2018, it was announced that Kroger had invested in a 5% stake in Ocado through a $247 million stock purchase. The deal includes automated warehouses among other technologies. But Jefferies analysts view the investment as "costly" and "risky," . Jefferies said the deal "is a poor and significant long-term capital allocation misstep when compared to micro-fulfillment." 

Jefferies thinks that there is little room for any significant same-store growth in fiscal 2020. Jefferies indicated that Kroger’s management has been unable to effectively articulate a sound strategy to revive its core business, and that peers like Walmart will continue to enjoy outsized market share gains.

 

Related Ticker: KR

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


KR in upward trend: price rose above 50-day moving average on September 24, 2026

KR moved above its 50-day moving average on September 24, 2026 date and that indicates a change from a downward trend to an upward trend. In 26 of 40 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 65%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

Following a +3.49% 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in 169 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.

The Aroon Indicator entered an Uptrend today. In 113 of 213 cases where KR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 53%.

Bearish Trend Analysis

The 10-day RSI Indicator for KR moved out of overbought territory on September 16, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 33 similar instances where the indicator moved out of overbought territory. In 23 of the 33 cases, the stock moved lower in the following days. This puts the odds of a move lower at 70%.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 44 of 71 cases where KR's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 62%.

The Momentum Indicator moved below the 0 level on September 28, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on KR as a result. In 52 of 98 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 53%.

The Moving Average Convergence Divergence Histogram (MACD) for KR turned negative on September 30, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 56 similar instances when the indicator turned negative. In 27 of the 56 cases the stock turned lower in the days that followed. This puts the odds of success at 48%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.

KR broke above its upper Bollinger Band on September 14, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 8 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 16 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.035) is normal, around the industry mean (3.407). P/E Ratio (32.265) is within average values for comparable stocks, (55.345). Projected Growth (PEG Ratio) (0.585) is also within normal values, averaging (0.979). Dividend Yield (0.024) settles around the average of (0.014) among similar stocks. P/S Ratio (0.258) is also within normal values, averaging (10.259).

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Profit vs. Risk Rating rating for this company is 52 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 80, placing this stock slightly better than average.

The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. KR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 58 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

Notable companies

The most notable companies in this group are Kroger Co (The) (NYSE:KR).

Industry description

The food retail industry includes companies that sell food, beverage and household products. Items sold include grocery, gourmet food, fresh produce, and frozen food. Kroger Co., George Weston Ltd., Grocery Outlet Holding Corp., and Sprouts Farmers Markets, Inc. are examples of major food retailers. While e-commerce companies like Amazon have increasingly been ramping-up offerings in the food retail space, several traditional players have also been expanding their online presence to stand their ground against rising competition.

Market Cap

The average market capitalization across the Food Retail Industry is 4.18B. The market cap for tickers in the group ranges from 80 to 51.42B. LBLCF holds the highest valuation in this group at 51.42B. The lowest valued company is MFLTY at 80.

High and low price notable news

The average weekly price growth across all stocks in the Food Retail Industry was -0%. For the same Industry, the average monthly price growth was -7%, and the average quarterly price growth was -10%. DNUT experienced the highest price growth at 5%, while VHUB experienced the biggest fall at -22%.

Volume

The average weekly volume growth across all stocks in the Food Retail Industry was -13%. For the same stocks of the Industry, the average monthly volume growth was 48% and the average quarterly volume growth was -3%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 45
P/E Growth Rating: 37
Price Growth Rating: 62
SMR Rating: 73
Profit Risk Rating: 79
Seasonality Score: 62 (-100 ... +100)
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General Information

an operator of supermarkets and convenience stores

Industry FoodRetail

Industry
Food Retail
Address
1014 Vine Street
Phone
+1 513 762-4000
Employees
403000
Web
https://www.thekrogerco.com
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Kroger (KR, $24.24) shares downgraded by Jefferies, on "costly" investment and lacklustre outlook on same-store sales