Kroger (KR, $27.92)& Microsoft (MSFT, $102.06) Team Up On Next Gen Grocery. Should Amazon (AMZN, $1,629.51) Be Worried?
Supermarket chain Kroger and tech giant Microsoft announced a partnership - one that looks like a move towards grabbing space in next gen grocery.
Two Kroger pilot stores - in Monroe, Ohio and Redmond, Washington State - will feature digital shelving displays with product information and real-time price updates. They will also show digital advertisements personalized for each shopper. Location-specific data will be stored and processed on Microsoft's Azure cloud infrastructure.
The digital features are aimed to help shoppers find stuff more quickly and smoothly, and to aid workers at managing stores more efficiently. Customers will have access to an app that helps them locate items in the store, prepare a shopping list, and scan & check-out. Store associates will be guided on low inventories via an analytics systems.
The concept is apparently a way to entice more customers to Kroger’s brick-and-mortar stores, as people are increasingly spending time on online shopping relative to visiting physical stores. The Kroger-Microsoft alliance on futuristic grocery could also be seen a response to the seemingly heated competition in the grocery space. Amazon launched Go – its cashier-less grocery store – in 2016, and reportedly plans to have as many as 3,000 of those stores by 2021. In 2017, Amazon acquired grocery chain Whole Foods. On the other hand, Walmart has included detailed digital store maps in its mobile app to help shoppers navigate aisles and find products.
KR in upward trend: price may ascend as a result of having broken its lower Bollinger Band on July 23, 2026
KR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 38 cases where KR's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where KR's RSI Oscillator exited the oversold zone, of 24 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are .
The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.
The Moving Average Convergence Divergence (MACD) for KR just turned positive on July 06, 2026. Looking at past instances where KR's MACD turned positive, the stock continued to rise in of 57 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in of 302 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on July 21, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on KR as a result. In of 97 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The 50-day moving average for KR moved below the 200-day moving average on June 17, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for KR entered a downward trend on July 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.277) is normal, around the industry mean (3.773). P/E Ratio (32.608) is within average values for comparable stocks, (55.442). Projected Growth (PEG Ratio) (0.541) is also within normal values, averaging (1.069). Dividend Yield (0.025) settles around the average of (0.023) among similar stocks. P/S Ratio (0.241) is also within normal values, averaging (12.477).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 78, placing this stock slightly better than average.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. KR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
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General Information
an operator of supermarkets and convenience stores
Industry FoodRetail
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