Supermarket chain Kroger and tech giant Microsoft announced a partnership - one that looks like a move towards grabbing space in next gen grocery.
Two Kroger pilot stores - in Monroe, Ohio and Redmond, Washington State - will feature digital shelving displays with product information and real-time price updates. They will also show digital advertisements personalized for each shopper. Location-specific data will be stored and processed on Microsoft's Azure cloud infrastructure.
The digital features are aimed to help shoppers find stuff more quickly and smoothly, and to aid workers at managing stores more efficiently. Customers will have access to an app that helps them locate items in the store, prepare a shopping list, and scan & check-out. Store associates will be guided on low inventories via an analytics systems.
The concept is apparently a way to entice more customers to Kroger’s brick-and-mortar stores, as people are increasingly spending time on online shopping relative to visiting physical stores. The Kroger-Microsoft alliance on futuristic grocery could also be seen a response to the seemingly heated competition in the grocery space. Amazon launched Go – its cashier-less grocery store – in 2016, and reportedly plans to have as many as 3,000 of those stores by 2021. In 2017, Amazon acquired grocery chain Whole Foods. On the other hand, Walmart has included detailed digital store maps in its mobile app to help shoppers navigate aisles and find products.
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The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 73, placing this stock better than average.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.537) is normal, around the industry mean (4.627). P/E Ratio (19.253) is within average values for comparable stocks, (24.829). Projected Growth (PEG Ratio) (1.392) is also within normal values, averaging (2.705). Dividend Yield (0.020) settles around the average of (0.025) among similar stocks. P/S Ratio (0.275) is also within normal values, averaging (53.815).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. KR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
an operator of supermarkets and convenience stores
Industry FoodRetail