Kroger (KR, $27.92)& Microsoft (MSFT, $102.06) Team Up On Next Gen Grocery. Should Amazon (AMZN, $1,629.51) Be Worried?
Supermarket chain Kroger and tech giant Microsoft announced a partnership - one that looks like a move towards grabbing space in next gen grocery.
Two Kroger pilot stores - in Monroe, Ohio and Redmond, Washington State - will feature digital shelving displays with product information and real-time price updates. They will also show digital advertisements personalized for each shopper. Location-specific data will be stored and processed on Microsoft's Azure cloud infrastructure.
The digital features are aimed to help shoppers find stuff more quickly and smoothly, and to aid workers at managing stores more efficiently. Customers will have access to an app that helps them locate items in the store, prepare a shopping list, and scan & check-out. Store associates will be guided on low inventories via an analytics systems.
The concept is apparently a way to entice more customers to Kroger’s brick-and-mortar stores, as people are increasingly spending time on online shopping relative to visiting physical stores. The Kroger-Microsoft alliance on futuristic grocery could also be seen a response to the seemingly heated competition in the grocery space. Amazon launched Go – its cashier-less grocery store – in 2016, and reportedly plans to have as many as 3,000 of those stores by 2021. In 2017, Amazon acquired grocery chain Whole Foods. On the other hand, Walmart has included detailed digital store maps in its mobile app to help shoppers navigate aisles and find products.
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Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
KR in upward trend: 10-day moving average moved above 50-day moving average on August 28, 2026
The 10-day moving average for KR crossed bullishly above the 50-day moving average on August 28, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 13 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 77%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 42 of 63 cases where KR's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 67%.
The Momentum Indicator moved above the 0 level on September 11, 2026. You may want to consider a long position or call options on KR as a result. In 61 of 99 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 62%.
The Moving Average Convergence Divergence (MACD) for KR just turned positive on September 11, 2026. Looking at past instances where KR's MACD turned positive, the stock continued to rise in 33 of 57 cases over the following month. The odds of a continued upward trend are 58%.
KR moved above its 50-day moving average on September 11, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +3.63% 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in 167 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.
Bearish Trend Analysis
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 50%.
KR broke above its upper Bollinger Band on August 21, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 9 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 16 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.963) is normal, around the industry mean (3.433). P/E Ratio (31.616) is within average values for comparable stocks, (55.435). KR's Projected Growth (PEG Ratio) (0.569) is slightly lower than the industry average of (1.120). Dividend Yield (0.025) settles around the average of (0.023) among similar stocks. P/S Ratio (0.246) is also within normal values, averaging (11.966).
The Tickeron Profit vs. Risk Rating rating for this company is 47 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 80, placing this stock slightly better than average.
The Tickeron SMR rating for this company is 59 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating fairly steady price growth. KR’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
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General Information
an operator of supermarkets and convenience stores
Industry FoodRetail
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