Kroger (KR, $27.92)& Microsoft (MSFT, $102.06) Team Up On Next Gen Grocery. Should Amazon (AMZN, $1,629.51) Be Worried?
Supermarket chain Kroger and tech giant Microsoft announced a partnership - one that looks like a move towards grabbing space in next gen grocery.
Two Kroger pilot stores - in Monroe, Ohio and Redmond, Washington State - will feature digital shelving displays with product information and real-time price updates. They will also show digital advertisements personalized for each shopper. Location-specific data will be stored and processed on Microsoft's Azure cloud infrastructure.
The digital features are aimed to help shoppers find stuff more quickly and smoothly, and to aid workers at managing stores more efficiently. Customers will have access to an app that helps them locate items in the store, prepare a shopping list, and scan & check-out. Store associates will be guided on low inventories via an analytics systems.
The concept is apparently a way to entice more customers to Kroger’s brick-and-mortar stores, as people are increasingly spending time on online shopping relative to visiting physical stores. The Kroger-Microsoft alliance on futuristic grocery could also be seen a response to the seemingly heated competition in the grocery space. Amazon launched Go – its cashier-less grocery store – in 2016, and reportedly plans to have as many as 3,000 of those stores by 2021. In 2017, Amazon acquired grocery chain Whole Foods. On the other hand, Walmart has included detailed digital store maps in its mobile app to help shoppers navigate aisles and find products.
KR's MACD Histogram crosses above signal line
The Moving Average Convergence Divergence (MACD) for KR turned positive on March 06, 2026. Looking at past instances where KR's MACD turned positive, the stock continued to rise in of 56 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on March 05, 2026. You may want to consider a long position or call options on KR as a result. In of 99 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The 10-day moving average for KR crossed bullishly above the 50-day moving average on February 04, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 14 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where KR advanced for three days, in of 317 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 251 cases where KR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
Bearish Trend Analysis
The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 6 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
KR broke above its upper Bollinger Band on March 05, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 70, placing this stock better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. KR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: KR's P/B Ratio (7.819) is slightly higher than the industry average of (3.063). P/E Ratio (49.091) is within average values for comparable stocks, (27.319). Projected Growth (PEG Ratio) (1.771) is also within normal values, averaging (1.990). Dividend Yield (0.018) settles around the average of (0.027) among similar stocks. P/S Ratio (0.335) is also within normal values, averaging (3.424).
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
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General Information
an operator of supermarkets and convenience stores
Industry FoodRetail
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