Marriott (MAR, $125.07) to open 1,700 hotels, spend $11 billion in shareholder payouts by 2021
Marriott International has a new 3-year business strategy, which includes adding 300,000 new rooms and returning and as much as $11 billion to shareholders by 2021.
The luxury hotel chain plans to open 1,700 hotels by 2021, with more than 500 hotels (on average) per annum. Marriott hopes that revenue per room would grow at a compounded average rate of between 1% and 3%. The company expects the business expansion to enable it to pay shareholders as much as $9 billion on stock buybacks and nearly $2 billion in dividends over the three years.
It expects its annual diluted earnings to be in the range of $7.65 to $8.50 per share by 2021, which is higher compared to analysts’ average estimate of $7.72 per share (based on Refinitiv data).
Earlier this month, Marriott’s fourth quarter earnings of $1.44 per share surpassed analysts' estimates, but fell short of revenue estimates.
In September, the hotel chain’s Starwood guest reservation data base was hit by a major data breach, which compromised personal data (like name, emailing address, phone numbers and passport numbers) of around 327 million guests.
Momentum Indicator for MAR turns negative, indicating new downward trend
MAR saw its Momentum Indicator move below the 0 level on July 16, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 88 similar instances where the indicator turned negative. In of the 88 cases, the stock moved further down in the following days. The odds of a decline are at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for MAR moved out of overbought territory on July 16, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 47 similar instances where the indicator moved out of overbought territory. In of the 47 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 65 cases where MAR's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for MAR turned negative on July 16, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 47 similar instances when the indicator turned negative. In of the 47 cases the stock turned lower in the days that followed. This puts the odds of success at .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
Bullish Trend Analysis
The 50-day moving average for MAR moved above the 200-day moving average on July 11, 2025. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MAR advanced for three days, in of 342 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 304 cases where MAR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 69, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MAR's P/B Ratio (443.634) is very high in comparison to the industry average of (30.451). P/E Ratio (24.689) is within average values for comparable stocks, (31.992). MAR's Projected Growth (PEG Ratio) (2.536) is very high in comparison to the industry average of (1.378). Dividend Yield (0.008) settles around the average of (0.023) among similar stocks. P/S Ratio (3.210) is also within normal values, averaging (2.508).
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General Information
an operator of hotels and related lodging facilities
Industry HotelsResortsCruiselines
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