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Aug 14, 2020
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Marriott (MAR, $97.03) and Hilton (HIL, $1.50) get ratings boost from Jefferies

Marriott (MAR, $97.03) and Hilton (HIL, $1.50) get ratings boost from Jefferies

Marriott International  and Hilton Worldwide got a rating boost from Jefferies analyst David Katz.

Katz  raised his ratings on the hotel chain owners to buy from hold.

The analyst finds the cash-generating characteristics of the low-capital business models as particularly “compelling”.

“Both [companies] are anchored by proven management teams and business models which we have confidence will recover,” Katz wrote in a report .“We believe the Street will increasingly seek high-quality laggards as the economy recovers.”

Tickeron's Comparision of Marriott International, Inc.  (MAR) vs Hilton Worldwide Holdings Inc (HLT) :

Both companies represent the Hotels/Resorts/Cruiselines industry

Market capitalization -- MAR: $31.3B vs. HLT: $23.7B

Stock price -- (MAR: $97.08 vs. HLT: $86.62)

Current volume relative to the 65-day Moving Average: MAR: 51% vs. HLT: 53%

Brand notoriety: MAR and HLT are both notable

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

MAR’s FA Score shows that 3 FA rating(s) are green while HLT’s FA Score has 2’s green FA rating(s).

  • MAR’s FA Score: 3 green, 2 red.
  • HLT’s FA Score: 2 green, 3 red.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

MAR’s TA Score shows that 4 TA indicator(s) are bullish while HLT’s TA Score has 5’s bullish TA indicator(s).

  • MAR’s TA Score: 4 bullish, 3 bearish.
  • HLT’s TA Score: 5 bullish, 4 bearish.

Industries' Descriptions

@Hotels/Resorts/Cruiselines (+7.0% weekly)

The industry includes companies that operate and manage one or more of the following: lodging facilities (e.g. hotels and motels), resorts (e.g. ski resorts), spas, cruise ships and timeshare facilities. Marriott International, Inc., Carnival Corporation, Hilton Worldwide Holdings Inc. and Royal Caribbean Cruises Ltd. are some of the biggest names in this industry.

HLT vs MAR: Fundamental Ratings

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MAR's Valuation (5) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for HLT (98). This means that MAR’s stock grew significantly faster than HLT’s over the last 12 months.

MAR's Profit vs Risk Rating (72) in the Hotels Or Resorts Or Cruiselines industry is in the same range as HLT (85). This means that MAR’s stock grew similarly to HLT’s over the last 12 months.

HLT's SMR Rating (1) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (13). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.

HLT's Price Growth Rating (49) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (56). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.

HLT's P/E Growth Rating (2) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (12). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.

MAR ($31.3B) has a higher market cap than HLT ($23.7B). HLT has higher P/E ratio than MAR: -22.792 vs -36.022. HLT YTD gains are higher at: -22.792 vs. MAR (-36.022). MAR has higher annual earnings (EBITDA): 1.333B vs. HLT (1.102B). HLT has more cash in the bank: 3.575B vs. MAR (2.283B). HLT has less debt than MAR: 11.4B vs 12.8B. MAR has higher revenues than HLT: 16.8B vs 7.278B.

Related Ticker: MAR

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


MAR in +2.83% Uptrend, growing for three consecutive days on November 10, 2026

Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where MAR advanced for three days, in 215 of 322 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The 50-day moving average for MAR moved above the 200-day moving average on October 13, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.

The Aroon Indicator entered an Uptrend today. In 185 of 314 cases where MAR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 59%.

Bearish Trend Analysis

The RSI Oscillator demonstrated that the stock has entered the overbought zone. This may point to a price pull-back soon.

The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.

MAR broke above its upper Bollinger Band on November 02, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 5 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 7 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 59, placing this stock better than average.

The Tickeron Price Growth Rating for this company is 11 (best 1 - 100 worst), indicating outstanding price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is 12 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Valuation Rating of 43 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MAR's P/B Ratio (-24.000) is slightly lower than the industry average of (1.159). P/E Ratio (42.979) is within average values for comparable stocks, (38.916). Projected Growth (PEG Ratio) (1.793) is also within normal values, averaging (20.230). Dividend Yield (0.007) settles around the average of (0.042) among similar stocks. P/S Ratio (3.341) is also within normal values, averaging (2.766).

The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

Notable companies

The most notable companies in this group are Marriott International (NASDAQ:MAR), Hilton Worldwide Holdings Inc (NYSE:HLT), H World Group Limited (NASDAQ:HTHT).

Industry description

Companies that operate paid and subscriber-based broadcast facilities for cable and home satellite systems. Comcast Corp, Charter Communications, Inc. and DISH Network Corporation are some of the biggest cable/satellite TV providers. Customers typically pay a regular monthly fee to cable TV operators for unlimited access to a certain package of channels. Since the rising popularity of online streaming services have increased instances of cord-cutting among consumers, several cable operators have also diversified into internet services to milk the burgeoning appetite for internet-based content.

Market Cap

The average market capitalization across the Cable/Satellite TV Industry is 24.37B. The market cap for tickers in the group ranges from 196.44K to 108.6B. MAR holds the highest valuation in this group at 108.6B. The lowest valued company is UOKA at 196.44K.

High and low price notable news

The average weekly price growth across all stocks in the Cable/Satellite TV Industry was 3%. For the same Industry, the average monthly price growth was 13%, and the average quarterly price growth was 8%. GHG experienced the highest price growth at 14%, while CVEO experienced the biggest fall at -5%.

Volume

The average weekly volume growth across all stocks in the Cable/Satellite TV Industry was -0%. For the same stocks of the Industry, the average monthly volume growth was 33% and the average quarterly volume growth was -20%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 60
P/E Growth Rating: 43
Price Growth Rating: 38
SMR Rating: 42
Profit Risk Rating: 59
Seasonality Score: 7 (-100 ... +100)
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published General Information

General Information

an operator of hotels and related lodging facilities

Industry CableSatelliteTV

Industry
Hotels Or Resorts Or Cruiselines
Address
7750 Wisconsin Avenue
Phone
+1 301 380-3000
Employees
414000
Web
https://www.marriott.com
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Marriott (MAR, $97.03) and Hilton (HIL, $1.50) get ratings boost from Jefferies