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Sergey Savastiouk's Avatar
published in Blogs
Aug 14, 2020

Marriott (MAR, $97.03) and Hilton (HIL, $1.50) get ratings boost from Jefferies

Marriott International  and Hilton Worldwide got a rating boost from Jefferies analyst David Katz.

Katz  raised his ratings on the hotel chain owners to buy from hold.

The analyst finds the cash-generating characteristics of the low-capital business models as particularly “compelling”.

“Both [companies] are anchored by proven management teams and business models which we have confidence will recover,” Katz wrote in a report .“We believe the Street will increasingly seek high-quality laggards as the economy recovers.”

Tickeron's Comparision of Marriott International, Inc.  (MAR) vs Hilton Worldwide Holdings Inc (HLT) :

Both companies represent the Hotels/Resorts/Cruiselines industry

Market capitalization -- MAR: $31.3B vs. HLT: $23.7B

Stock price -- (MAR: $97.08 vs. HLT: $86.62)

Current volume relative to the 65-day Moving Average: MAR: 51% vs. HLT: 53%

Brand notoriety: MAR and HLT are both notable

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

MAR’s FA Score shows that 3 FA rating(s) are green while HLT’s FA Score has 2’s green FA rating(s).

  • MAR’s FA Score: 3 green, 2 red.
  • HLT’s FA Score: 2 green, 3 red.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

MAR’s TA Score shows that 4 TA indicator(s) are bullish while HLT’s TA Score has 5’s bullish TA indicator(s).

  • MAR’s TA Score: 4 bullish, 3 bearish.
  • HLT’s TA Score: 5 bullish, 4 bearish.

Industries' Descriptions

@Hotels/Resorts/Cruiselines (+7.0% weekly)

The industry includes companies that operate and manage one or more of the following: lodging facilities (e.g. hotels and motels), resorts (e.g. ski resorts), spas, cruise ships and timeshare facilities. Marriott International, Inc., Carnival Corporation, Hilton Worldwide Holdings Inc. and Royal Caribbean Cruises Ltd. are some of the biggest names in this industry.

HLT vs MAR: Fundamental Ratings

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

MAR's Valuation (5) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for HLT (98). This means that MAR’s stock grew significantly faster than HLT’s over the last 12 months.

MAR's Profit vs Risk Rating (72) in the Hotels Or Resorts Or Cruiselines industry is in the same range as HLT (85). This means that MAR’s stock grew similarly to HLT’s over the last 12 months.

HLT's SMR Rating (1) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (13). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.

HLT's Price Growth Rating (49) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (56). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.

HLT's P/E Growth Rating (2) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (12). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.

MAR ($31.3B) has a higher market cap than HLT ($23.7B). HLT has higher P/E ratio than MAR: -22.792 vs -36.022. HLT YTD gains are higher at: -22.792 vs. MAR (-36.022). MAR has higher annual earnings (EBITDA): 1.333B vs. HLT (1.102B). HLT has more cash in the bank: 3.575B vs. MAR (2.283B). HLT has less debt than MAR: 11.4B vs 12.8B. MAR has higher revenues than HLT: 16.8B vs 7.278B.

Related Ticker: MAR

Momentum Indicator for MAR turns negative, indicating new downward trend

MAR saw its Momentum Indicator move below the 0 level on February 13, 2025. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 92 similar instances where the indicator turned negative. In of the 92 cases, the stock moved further down in the following days. The odds of a decline are at .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for MAR moved out of overbought territory on February 11, 2025. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 47 similar instances where the indicator moved out of overbought territory. In of the 47 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Moving Average Convergence Divergence Histogram (MACD) for MAR turned negative on February 13, 2025. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at .

MAR moved below its 50-day moving average on February 14, 2025 date and that indicates a change from an upward trend to a downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

MAR broke above its upper Bollinger Band on February 06, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.

Bullish Trend Analysis

The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.

The 10-day moving average for MAR crossed bullishly above the 50-day moving average on January 30, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 18 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MAR advanced for three days, in of 338 cases, the price rose further within the following month. The odds of a continued upward trend are .

The Aroon Indicator entered an Uptrend today. In of 290 cases where MAR Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 77, placing this stock better than average.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MAR's P/B Ratio (443.634) is very high in comparison to the industry average of (30.451). P/E Ratio (24.689) is within average values for comparable stocks, (31.992). MAR's Projected Growth (PEG Ratio) (2.536) is very high in comparison to the industry average of (1.378). Dividend Yield (0.008) settles around the average of (0.023) among similar stocks. P/S Ratio (3.210) is also within normal values, averaging (2.508).

Notable companies

The most notable companies in this group are Marriott International (NASDAQ:MAR), Hilton Worldwide Holdings (NYSE:HLT), H World Group Limited (NASDAQ:HTHT).

Industry description

The industry includes companies that operate and manage one or more of the following: lodging facilities (e.g. hotels and motels), resorts (e.g. ski resorts), spas, cruise ships and timeshare facilities. Marriott International, Inc., Carnival Corporation, Hilton Worldwide Holdings Inc. and Royal Caribbean Cruises Ltd. are some of the biggest names in this industry.

Market Cap

The average market capitalization across the Hotels/Resorts/Cruiselines Industry is 9.15B. The market cap for tickers in the group ranges from 1.24M to 72.73B. MAR holds the highest valuation in this group at 72.73B. The lowest valued company is SOST at 1.24M.

High and low price notable news

The average weekly price growth across all stocks in the Hotels/Resorts/Cruiselines Industry was 1%. For the same Industry, the average monthly price growth was 3%, and the average quarterly price growth was 18%. PRSI experienced the highest price growth at 20%, while H experienced the biggest fall at -13%.

Volume

The average weekly volume growth across all stocks in the Hotels/Resorts/Cruiselines Industry was 49%. For the same stocks of the Industry, the average monthly volume growth was 100% and the average quarterly volume growth was 87%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 50
P/E Growth Rating: 48
Price Growth Rating: 50
SMR Rating: 66
Profit Risk Rating: 77
Seasonality Score: -30 (-100 ... +100)
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published General Information

General Information

an operator of hotels and related lodging facilities

Industry HotelsResortsCruiselines

Profile
Fundamentals
Details
Industry
Hotels Or Resorts Or Cruiselines
Address
7750 Wisconsin Avenue
Phone
+1 301 380-3000
Employees
411000
Web
https://www.marriott.com
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