Marriott (MAR, $97.03) and Hilton (HIL, $1.50) get ratings boost from Jefferies
Marriott International and Hilton Worldwide got a rating boost from Jefferies analyst David Katz.
Katz raised his ratings on the hotel chain owners to buy from hold.
The analyst finds the cash-generating characteristics of the low-capital business models as particularly “compelling”.
“Both [companies] are anchored by proven management teams and business models which we have confidence will recover,” Katz wrote in a report .“We believe the Street will increasingly seek high-quality laggards as the economy recovers.”
Tickeron's Comparision of Marriott International, Inc. (MAR) vs Hilton Worldwide Holdings Inc (HLT) :
Both companies represent the Hotels/Resorts/Cruiselines industry
Market capitalization -- MAR: $31.3B vs. HLT: $23.7B
Stock price -- (MAR: $97.08 vs. HLT: $86.62)
Current volume relative to the 65-day Moving Average: MAR: 51% vs. HLT: 53%
Brand notoriety: MAR and HLT are both notable
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
MAR’s FA Score shows that 3 FA rating(s) are green while HLT’s FA Score has 2’s green FA rating(s).
- MAR’s FA Score: 3 green, 2 red.
- HLT’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
MAR’s TA Score shows that 4 TA indicator(s) are bullish while HLT’s TA Score has 5’s bullish TA indicator(s).
- MAR’s TA Score: 4 bullish, 3 bearish.
- HLT’s TA Score: 5 bullish, 4 bearish.
Industries' Descriptions
@Hotels/Resorts/Cruiselines (+7.0% weekly)
The industry includes companies that operate and manage one or more of the following: lodging facilities (e.g. hotels and motels), resorts (e.g. ski resorts), spas, cruise ships and timeshare facilities. Marriott International, Inc., Carnival Corporation, Hilton Worldwide Holdings Inc. and Royal Caribbean Cruises Ltd. are some of the biggest names in this industry.
HLT vs MAR: Fundamental Ratings
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MAR's Valuation (5) in the Hotels Or Resorts Or Cruiselines industry is significantly better than the same rating for HLT (98). This means that MAR’s stock grew significantly faster than HLT’s over the last 12 months.
MAR's Profit vs Risk Rating (72) in the Hotels Or Resorts Or Cruiselines industry is in the same range as HLT (85). This means that MAR’s stock grew similarly to HLT’s over the last 12 months.
HLT's SMR Rating (1) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (13). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.
HLT's Price Growth Rating (49) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (56). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.
HLT's P/E Growth Rating (2) in the Hotels Or Resorts Or Cruiselines industry is in the same range as MAR (12). This means that HLT’s stock grew similarly to MAR’s over the last 12 months.
MAR ($31.3B) has a higher market cap than HLT ($23.7B). HLT has higher P/E ratio than MAR: -22.792 vs -36.022. HLT YTD gains are higher at: -22.792 vs. MAR (-36.022). MAR has higher annual earnings (EBITDA): 1.333B vs. HLT (1.102B). HLT has more cash in the bank: 3.575B vs. MAR (2.283B). HLT has less debt than MAR: 11.4B vs 12.8B. MAR has higher revenues than HLT: 16.8B vs 7.278B.
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
MAR in upward trend: 10-day moving average crossed above 50-day moving average on October 02, 2026
The 10-day moving average for MAR crossed bullishly above the 50-day moving average on October 02, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 88%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on September 16, 2026. You may want to consider a long position or call options on MAR as a result. In 56 of 84 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 67%.
The Moving Average Convergence Divergence (MACD) for MAR just turned positive on September 15, 2026. Looking at past instances where MAR's MACD turned positive, the stock continued to rise in 32 of 51 cases over the following month. The odds of a continued upward trend are 63%.
MAR moved above its 50-day moving average on September 28, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.72% 3-day Advance, the price is estimated to grow further. Considering data from situations where MAR advanced for three days, in 213 of 321 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.
Bearish Trend Analysis
The 10-day RSI Indicator for MAR moved out of overbought territory on September 30, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 51 similar instances where the indicator moved out of overbought territory. In 26 of the 51 cases, the stock moved lower in the following days. This puts the odds of a move lower at 51%.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 10 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MAR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 49%.
MAR broke above its upper Bollinger Band on September 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for MAR entered a downward trend on September 18, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 5 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 14 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 65, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 20 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 43 (best 1 - 100 worst), indicating steady price growth. MAR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 47 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 96 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MAR's P/B Ratio (443.634) is very high in comparison to the industry average of (43.305). P/E Ratio (37.119) is within average values for comparable stocks, (44.567). Projected Growth (PEG Ratio) (1.793) is also within normal values, averaging (20.230). Dividend Yield (0.008) settles around the average of (0.019) among similar stocks. P/S Ratio (3.341) is also within normal values, averaging (2.766).
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General Information
an operator of hotels and related lodging facilities
Industry CableSatelliteTV
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