McDonald (MCD, $189.87) focuses on ‘tech’ to drive growth
After a hiatus of 20 years, fast food giant McDonalds has returned to deal-making with back to back investments in technology.
In a recent announcement, the company confirmed its acquisition of personalized data start up Dynamic Yield followed by a minority stake in mobile app vendor Plexure, which powers its mobile app in 48 countries outside of the U.S.
Both deals are fairly small relative to McDonald's overall size, with its total market value of $143.73 billion.
But both deals are in-line with the company’s strategy to acquire capabilities through third parties and avoiding costs of building them internally. Also, the company has a poor reputation in terms of its order accuracy and pace of delivery.
This current investment might be considered McDonald’s initiation into the tech world. It already has self-serve kiosks, digital menu boards and other tech-focused upgrades meant to improve convenience for the customer and speed-up how fast their food gets made.
While Dynamic Yield’s personalization technology could also be a part of its self-serve kiosks or its mobile app, its deal with Plexure will give more customer engagement through its mobile app as well restrict Plexure’s exposure to other companies in the food industry like Yum Brands’ (YUM) Taco Bell and Restaurant Brands’ (QSR) Burger King.
MCD in upward trend: price expected to rise as it breaks its lower Bollinger Band on June 25, 2026
MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 37 cases where MCD's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 5 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 326 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on July 17, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on MCD as a result. In of 87 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
The Moving Average Convergence Divergence Histogram (MACD) for MCD turned negative on July 14, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at .
MCD moved below its 50-day moving average on July 08, 2026 date and that indicates a change from an upward trend to a downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for MCD entered a downward trend on July 21, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (5.839). P/E Ratio (21.757) is within average values for comparable stocks, (39.569). MCD's Projected Growth (PEG Ratio) (2.530) is slightly higher than the industry average of (1.707). Dividend Yield (0.028) settles around the average of (0.027) among similar stocks. MCD's P/S Ratio (6.878) is very high in comparison to the industry average of (1.877).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. MCD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
an operator of food restaurant chain
Industry Restaurants
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