McDonald (MCD, $189.87) focuses on ‘tech’ to drive growth
After a hiatus of 20 years, fast food giant McDonalds has returned to deal-making with back to back investments in technology.
In a recent announcement, the company confirmed its acquisition of personalized data start up Dynamic Yield followed by a minority stake in mobile app vendor Plexure, which powers its mobile app in 48 countries outside of the U.S.
Both deals are fairly small relative to McDonald's overall size, with its total market value of $143.73 billion.
But both deals are in-line with the company’s strategy to acquire capabilities through third parties and avoiding costs of building them internally. Also, the company has a poor reputation in terms of its order accuracy and pace of delivery.
This current investment might be considered McDonald’s initiation into the tech world. It already has self-serve kiosks, digital menu boards and other tech-focused upgrades meant to improve convenience for the customer and speed-up how fast their food gets made.
While Dynamic Yield’s personalization technology could also be a part of its self-serve kiosks or its mobile app, its deal with Plexure will give more customer engagement through its mobile app as well restrict Plexure’s exposure to other companies in the food industry like Yum Brands’ (YUM) Taco Bell and Restaurant Brands’ (QSR) Burger King.
MCD's RSI Indicator recovers from oversold territory
The RSI Oscillator for MCD moved out of oversold territory on June 27, 2025. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 20 similar instances when the indicator left oversold territory. In of the 20 cases the stock moved higher. This puts the odds of a move higher at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on July 01, 2025. You may want to consider a long position or call options on MCD as a result. In of 94 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for MCD just turned positive on July 01, 2025. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in of 54 cases over the following month. The odds of a continued upward trend are .
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 332 cases, the price rose further within the following month. The odds of a continued upward trend are .
MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 80 cases where MCD's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
MCD moved below its 50-day moving average on June 05, 2025 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for MCD crossed bearishly below the 50-day moving average on June 09, 2025. This indicates that the trend has shifted lower and could be considered a sell signal. In of 19 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for MCD entered a downward trend on July 08, 2025. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 76, placing this stock better than average.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (7.821). P/E Ratio (26.336) is within average values for comparable stocks, (43.297). Projected Growth (PEG Ratio) (2.657) is also within normal values, averaging (1.932). Dividend Yield (0.023) settles around the average of (0.049) among similar stocks. P/S Ratio (8.354) is also within normal values, averaging (8.701).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. MCD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
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General Information
an operator of food restaurant chain
Industry Restaurants
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