McDonald's is stripping artificial ingredients from most of its burgers, amidst an increasingly health-conscious consumer market.
The fast-food chain’s seven classic burgers -- the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and Big Mac -- will be free of artificial preservatives, flavors and coloring.
Plus, McDonald's said it is removing artificial preservatives including potassium sorbate, sodium benzoate and calcium disodium EDTA without "sacrificing that signature taste" of its popular Big Mac Special Sauce.
The company had earlier replaced frozen beef with fresh beef in its Quarter Pounders and revamped its Happy Meal offerings with healthier choices.
Industry peers such as Taco Bell, Subway and Panera Bread have recently taken steps to reduce artificial components from their menus as well.
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
The 10-day moving average for MCD crossed bullishly above the 50-day moving average on October 29, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 19 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 53%.
The Momentum Indicator moved above the 0 level on October 12, 2026. You may want to consider a long position or call options on MCD as a result. In 30 of 85 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 35%.
The Moving Average Convergence Divergence (MACD) for MCD just turned positive on October 08, 2026. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in 22 of 44 cases over the following month. The odds of a continued upward trend are 50%.
MCD moved above its 50-day moving average on October 26, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in 133 of 314 cases, the price rose further within the following month. The odds of a continued upward trend are 42%.
The Aroon Indicator entered an Uptrend today. In 121 of 287 cases where MCD Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 42%.
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 8 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 21 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 45%.
MCD broke above its upper Bollinger Band on November 04, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Valuation Rating of 3 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: MCD's P/B Ratio (-191.465) is very low in comparison to the industry average of (-0.877). P/E Ratio (22.390) is within average values for comparable stocks, (18.791). Projected Growth (PEG Ratio) (2.018) is also within normal values, averaging (7.754). Dividend Yield (0.027) settles around the average of (0.049) among similar stocks. P/S Ratio (6.402) is also within normal values, averaging (2.618).
The Tickeron SMR rating for this company is 7 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating steady price growth. MCD’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Profit vs. Risk Rating rating for this company is 59 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is 61 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
an operator of food restaurant chain
Industry Restaurants