McDonald's is stripping artificial ingredients from most of its burgers, amidst an increasingly health-conscious consumer market.
The fast-food chain’s seven classic burgers -- the hamburger, cheeseburger, double cheeseburger, McDouble, Quarter Pounder with Cheese, double Quarter Pounder with Cheese and Big Mac -- will be free of artificial preservatives, flavors and coloring.
Plus, McDonald's said it is removing artificial preservatives including potassium sorbate, sodium benzoate and calcium disodium EDTA without "sacrificing that signature taste" of its popular Big Mac Special Sauce.
The company had earlier replaced frozen beef with fresh beef in its Quarter Pounders and revamped its Happy Meal offerings with healthier choices.
Industry peers such as Taco Bell, Subway and Panera Bread have recently taken steps to reduce artificial components from their menus as well.