McDonalds (MCD, US$ 197.71) is not yet ready to roll out plant-based patty despite demand
Despite the growing competition, McDonald’s is not yet ready to roll out a plant based burger as part of its official menu. The menu director said that while they are exploring meat alternatives, they cannot yet decide whether plant-based meat substitutes will at all be part of the menu.
To make that decision final, the company is assessing consumer demand and needs to be completely sure that the products will be sustainable before rolling out.
Recently, the company has been under pressure to add a vegetarian-friendly burger to its menu as more and more companies are joining the cohort of meat-based plant substitutes. While its German locations sell such burgers, they are yet to figure out at the level of the individual market.
But McDonald’s has been simplifying its menu by removing its line of Signature Crafted sandwiches and burgers and pruning its late-night menu to allow franchisees scale back the all-day breakfast menu.
Rival, Restaurant Brands International’s (QSR) Burger King is going to roll out its Impossible Whopper nationwide by the end of the year — a vegetarian version of their flagship sandwich. To meet the demand of plant-based patty, Impossible Foods is increasing the number of hours and employees working at its plant. Its rival Beyond Meat (BYND) specializing in plant-based meat products have witnessed its sales increase by 229% ever since it went public earlier in May.
MCD's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for MCD turned positive on July 28, 2026. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in of 45 cases over the following month. The odds of a continued upward trend are .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on August 04, 2026. You may want to consider a long position or call options on MCD as a result. In of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
MCD moved above its 50-day moving average on August 11, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 322 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 3 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
The Aroon Indicator for MCD entered a downward trend on July 24, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (6.217). P/E Ratio (22.116) is within average values for comparable stocks, (39.816). MCD's Projected Growth (PEG Ratio) (2.539) is slightly higher than the industry average of (1.782). Dividend Yield (0.027) settles around the average of (0.026) among similar stocks. MCD's P/S Ratio (7.013) is slightly higher than the industry average of (2.444).
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 84, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. MCD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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General Information
an operator of food restaurant chain
Industry Restaurants
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