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May 24, 2019

McDonalds (MCD, US$ 197.71) is not yet ready to roll out plant-based patty despite demand

Despite the growing competition, McDonald’s is not yet ready to roll out a plant based burger as part of its official menu. The menu director said that while they are exploring meat alternatives, they cannot yet decide whether plant-based meat substitutes will at all be part of the menu.

To make that decision final, the company is assessing consumer demand and needs to be completely sure that the products will be sustainable before rolling out.

Recently, the company has been under pressure to add a vegetarian-friendly burger to its menu as more and more companies are joining the cohort of meat-based plant substitutes. While its German locations sell such burgers, they are yet to figure out at the level of the individual market.

But McDonald’s has been simplifying its menu by removing its line of Signature Crafted sandwiches and burgers and pruning its late-night menu to allow franchisees scale back the all-day breakfast menu.

Rival, Restaurant Brands International’s (QSR) Burger King is going to roll out its Impossible Whopper nationwide by the end of the year — a vegetarian version of their flagship sandwich. To meet the demand of plant-based patty, Impossible Foods is increasing the number of hours and employees working at its plant. Its rival Beyond Meat (BYND) specializing in plant-based meat products have witnessed its sales increase by 229% ever since it went public earlier in May.

Related Ticker: MCD

MCD's RSI Oscillator climbs out of oversold territory

The RSI Oscillator for MCD moved out of oversold territory on April 17, 2024. This could be a sign that the stock is shifting from a downward trend to an upward trend. Traders may want to buy the stock or call options. The A.I.dvisor looked at 22 similar instances when the indicator left oversold territory. In of the 22 cases the stock moved higher. This puts the odds of a move higher at .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The Momentum Indicator moved above the 0 level on May 16, 2024. You may want to consider a long position or call options on MCD as a result. In of 95 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .

The Moving Average Convergence Divergence (MACD) for MCD just turned positive on May 10, 2024. Looking at past instances where MCD's MACD turned positive, the stock continued to rise in of 50 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MCD advanced for three days, in of 334 cases, the price rose further within the following month. The odds of a continued upward trend are .

MCD may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Bearish Trend Analysis

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 76 cases where MCD's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .

The 50-day moving average for MCD moved below the 200-day moving average on May 09, 2024. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where MCD declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for MCD entered a downward trend on May 07, 2024. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

Fear & Greed

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.000) is normal, around the industry mean (4.888). P/E Ratio (23.142) is within average values for comparable stocks, (52.232). Projected Growth (PEG Ratio) (2.344) is also within normal values, averaging (2.027). Dividend Yield (0.023) settles around the average of (0.035) among similar stocks. P/S Ratio (7.716) is also within normal values, averaging (3.575).

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 84, placing this stock better than average.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. MCD’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

Notable companies

The most notable companies in this group are McDonald's Corp (NYSE:MCD), Chipotle Mexican Grill (NYSE:CMG), Starbucks Corp (NASDAQ:SBUX), Yum! Brands (NYSE:YUM), Darden Restaurants (NYSE:DRI), Domino's Pizza (NYSE:DPZ), Yum China Holdings (NYSE:YUMC), Shake Shack (NYSE:SHAK), Noodles & Company (NASDAQ:NDLS).

Industry description

The industry includes companies that operate full-service restaurants, fast food restaurants, cafeterias and snack bars. McDonald`s Corporation, Starbucks Corporation, YUM! Brands, Inc. and Restaurant Brands International Inc. are some of the largest U.S. restaurant-owning companies in terms of market capitalization. While restaurant spending could be viewed as discretionary for consumers, some companies in the business have been able to weather economic cycles by establishing strong loyalty among customers over the years. Many of them also have a strong global presence as well.

Market Cap

The average market capitalization across the Restaurants Industry is 7.38B. The market cap for tickers in the group ranges from 6.73K to 196.3B. MCD holds the highest valuation in this group at 196.3B. The lowest valued company is AMHG at 6.73K.

High and low price notable news

The average weekly price growth across all stocks in the Restaurants Industry was 1%. For the same Industry, the average monthly price growth was 5%, and the average quarterly price growth was 7%. ODDAF experienced the highest price growth at 30%, while WBBAD experienced the biggest fall at -94%.

Volume

The average weekly volume growth across all stocks in the Restaurants Industry was -32%. For the same stocks of the Industry, the average monthly volume growth was 39% and the average quarterly volume growth was 53%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 46
P/E Growth Rating: 63
Price Growth Rating: 58
SMR Rating: 65
Profit Risk Rating: 84
Seasonality Score: 20 (-100 ... +100)
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A.I.Advisor
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published General Information

General Information

an operator of food restaurant chain

Industry Restaurants

Profile
Fundamentals
Details
Industry
Restaurants
Address
110 North Carpenter Street
Phone
+1 630 623-3000
Employees
150000
Web
https://www.investor.mcdonalds.com
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