Mondelez (MDLZ, $49.63) and Campbell (CPB, $ $39.41) stuck in deadlock over Arnott’s cookies
Mondelez and Campbell Soup are currently in a deadlock over the sale of the soup company’s Arnott’s cookie brands, one of Mondelez’s international businesses.
Recently, the Oreo's owner had submitted a final bid for Campbell’s international businesses, including Arnott’s. But the bid was modestly below Campbell’s price expectation of $3 billion, resulting in an impasse.
Arnott’s has the interest of some other buyers like KKR, a consortium backed by private equity firm. It is undisclosed what price the private equity firm has offered to buy Arnott, but it is known that they pay less for acquisitions than corporate buyers.
The impasse has put Campbell in an awkward situation, as it may either have to sell Arnott’s below its desired price or abandon the sales process altogether. Last year,Campbell had already put the unit up for sale to help pay down its debt following its $6.2-billion purchase of pretzel and chip company Snyder’s-Lance.
The deadlock also beckons the question of whether the two companies are better off separate than together.
The impasse also poses bigger challenges for the food industry as a number of big brands like Kraft Heinz (KHC), Kellogg (K) and General Mills (GIS) are now focussing on smaller investments on nimbler brands than pay big premiums. Mendelez recently bought premium cookie brand Tate’s Bake Shop for $500 million. Frito-Lay-owner PepsiCo likewise has made small add-ons, recently buying apple chips maker Bare Foods for less than $200 million.
MDLZ sees MACD Histogram just turned negative
MDLZ saw its Moving Average Convergence Divergence Histogram (MACD) turn negative on May 15, 2026. This is a bearish signal that suggests the stock could decline going forward. Tickeron's A.I.dvisor looked at 43 instances where the indicator turned negative. In of the 43 cases the stock moved lower in the days that followed. This puts the odds of a downward move at .
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for MDLZ moved out of overbought territory on May 07, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 44 similar instances where the indicator moved out of overbought territory. In of the 44 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 58 cases where MDLZ's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .
The Momentum Indicator moved below the 0 level on May 14, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on MDLZ as a result. In of 96 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MDLZ declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
MDLZ broke above its upper Bollinger Band on April 29, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Bullish Trend Analysis
MDLZ moved above its 50-day moving average on April 28, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for MDLZ crossed bullishly above the 50-day moving average on April 30, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .
The 50-day moving average for MDLZ moved above the 200-day moving average on May 15, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where MDLZ advanced for three days, in of 315 cases, the price rose further within the following month. The odds of a continued upward trend are .
The Aroon Indicator entered an Uptrend today. In of 225 cases where MDLZ Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.013) is normal, around the industry mean (2.868). P/E Ratio (29.921) is within average values for comparable stocks, (22.598). Projected Growth (PEG Ratio) (0.992) is also within normal values, averaging (0.812). Dividend Yield (0.033) settles around the average of (0.029) among similar stocks. P/S Ratio (1.989) is also within normal values, averaging (1.773).
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. MDLZ’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MDLZ’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock better than average.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
a manufacturer of packaged food products
Industry FoodSpecialtyCandy
Advertisement