New Age Beverages Corp. is joining hands with Docklight Brands to launch a line of Bob Marley-themed cannabis-infused beverages.
The product line is also a collaboration with Marley – the brand formed by legendary reggae artist Bob Marley's family and private equity firm Privateer Holdings (the latter backs cannabis-focused Docklight Brands).
Colorado, Oregon, Washington and Michigan would be the initial markets to get a taste of the Marley+CBD beverages. Over time, New Age plans to make the drinks available to more places.
Marley-branded CBD-infused drinks marks New Age’s expansion into the hemp space – an apparently much-coveted sector today. This new collaboration follows New Age’s own line of CBD-infused beverages that was launched in October 2018. Since October, the company has obtained commitments from distributors covering more than 125,000 stores in the U.S., for the sale of its CBD products.