It is not an earth-shattering discovery to say that buying various goods and services online has increased in popularity in exponential fashion. Even those who are believers in brick and mortars becoming convert very quickly. The convenience and price competitiveness of online retailers are obvious. There are plenty of other advantages of buying online. But how to choose the right investments? Amazon is an ever-popular choice. Anything else? How to choose the best used-car dealer selling used cars online, travel sites, food delivery, home goods? In some cases, the answers are trivial e.g. movies – Netflix. But there is an interesting ETF called IBUY that does all the work for you (by Amplify). As of August 21st, 2018 the largest holdings are Carvana (6.84%), ETSY (4.56%), Wayfair (4.53%), IAC Interactive (4.28%), etc.