Proctor and Gamble (P&G) tries to pack a punch for its online market, by introducing "Tide Eco-Box" - a box specially designed for shipping Tide laundry detergent to online shoppers of the product. The packaging comes with a twist-to-open system for pouring for the detergent, a pull-out stand, and a measuring cup. The new packaging structure for Tide could make P&G’s shipping potentially more economical as it occupies less space in a delivery truck, as it does not require additional layers of cardboard boxing or bubble wrap. The package design also allows for use of much less plastic, thereby potentially being more environmental-friendly.
January onwards, Tide Eco-Box will also be included in P&G’s online retail partners like Amazon.com and Walmart.com.
In addition to Tide, there are several other liquid products of P&G that the company has focused on to improve their delivery logistics – and therefore bolster its online business. P&G has developed "AeroFlexx" package for shipping products like Dawn soap and Old Spice body wash, so that the bottles are flatter than usual and does not need a bubble wrap to ship and the packaging uses 50% less plastic – features that together help to prevent any potential damage/leakage (when the products pass through the supply chain) while also mitigating environmental risks by reducing use of plastic.