Restaurant Brands' (QSR, $68.51) Burger King customers gorge on plant-based Whopper, driving traffic up +18% - report suggests
Burger King’s veggie plunge seems to be paying off in healthy traffic.
The Restaurant Brands International-owned fast food chain started testing a vegetarian version of its Whopper, made with the plant-based Impossible Burger, in several cities starting April.
According to a report from inMarket inSights, Burger King locations in its test market, St. Louis, outperformed the chain’s national foot traffic average by 18.5% in April. The city’s Burger King stores experienced 16.75% higher foot traffic in April than the previous month’s average for all U.S. Burger Kings. Outside St. Louis, stores had a decrease in foot traffic by 1.75% from March’s average, according to the study (as reported by CNBC).
During its first quarter, the chain reported same-store sales growth of 2.2%, down from 3.8% a year earlier. Sales could potentially improve once the plant-based options are expanded into more cities, given the apparent popularity of the Impossible Whopper.
Another fast food giant, McDonald’s, is considering plant-based alternatives for its burgers.
Amidst the growing trend of restaurants offering plant-based food, Impossible Foods - the maker of the plant-based Impossible Burger - raised $300 million in its latest funding round.
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
QSR in upward trend: price may jump up because it broke its lower Bollinger Band on September 17, 2026
QSR may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 21 of 24 cases where QSR's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 88%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 18 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +3.14% 3-day Advance, the price is estimated to grow further. Considering data from situations where QSR advanced for three days, in 184 of 319 cases, the price rose further within the following month. The odds of a continued upward trend are 58%.
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on September 15, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on QSR as a result. In 39 of 80 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 49%.
The Moving Average Convergence Divergence Histogram (MACD) for QSR turned negative on September 08, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 43 similar instances when the indicator turned negative. In 18 of the 43 cases the stock turned lower in the days that followed. This puts the odds of success at 42%.
QSR moved below its 50-day moving average on September 15, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for QSR crossed bearishly below the 50-day moving average on September 21, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 8 of 17 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 47%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where QSR declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 56%.
The Aroon Indicator for QSR entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 22 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (6.472) is normal, around the industry mean (5.328). P/E Ratio (17.947) is within average values for comparable stocks, (37.793). Projected Growth (PEG Ratio) (0.876) is also within normal values, averaging (7.754). Dividend Yield (0.036) settles around the average of (0.020) among similar stocks. P/S Ratio (3.544) is also within normal values, averaging (2.618).
The Tickeron SMR rating for this company is 29 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 50 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 86, placing this stock slightly better than average.
The Tickeron Price Growth Rating for this company is 59 (best 1 - 100 worst), indicating steady price growth. QSR’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 71 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
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an operator of restaurants
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