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Oct 22, 2021
Snap (SNAP, $75.12) shares fell -23%, on change in Apple's ad tracking rule

Snap (SNAP, $75.12) shares fell -23%, on change in Apple's ad tracking rule

Shares of Snap  plunged -23% during after-hours trading Thursday, after the social media company said its ad business was hurt by changes in Apple’s  ad tracking rules.

“Our advertising business was disrupted by changes to iOS ad tracking that were broadly rolled out by Apple in June and July,” Snap said in a statement. “While we anticipated some degree of business disruption, the new Apple-provided measurement solution did not scale as we had expected, making it more difficult for our ad partners to measure and manage their ad campaigns for iOS.”

Snap incurred a loss of -5 cents a share in the latest quarter, vs. a loss of -14 cents a share in the same period a year ago. Analysts expected a loss of -10 cents a share.

Revenue rose + 57% from the year-ago quarter to $1.07 billion, but fell short of analysts’ expectations of $1.1 billion.

For the fourth quarter, the company is expecting sales in the range of $1.165 billion to $1.205 billion below Street forecast of $1.36 billion.

Related Ticker: SNAP

SNAP in upward trend: price may jump up because it broke its lower Bollinger Band on March 12, 2026

SNAP may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In of 35 cases where SNAP's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator entered the oversold zone -- be on the watch for SNAP's price rising or consolidating in the future. That's also the time to consider buying the stock or exploring call options.

The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.

The Moving Average Convergence Divergence (MACD) for SNAP just turned positive on February 23, 2026. Looking at past instances where SNAP's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where SNAP advanced for three days, in of 283 cases, the price rose further within the following month. The odds of a continued upward trend are .

Bearish Trend Analysis

The Momentum Indicator moved below the 0 level on March 10, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on SNAP as a result. In of 91 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

Following a 3-day decline, the stock is projected to fall further. Considering past instances where SNAP declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .

The Aroon Indicator for SNAP entered a downward trend on February 27, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating slightly worse than average price growth. SNAP’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (3.598) is normal, around the industry mean (24.611). P/E Ratio (0.000) is within average values for comparable stocks, (69.212). SNAP's Projected Growth (PEG Ratio) (527.094) is very high in comparison to the industry average of (22.078). Dividend Yield (0.000) settles around the average of (0.033) among similar stocks. P/S Ratio (1.389) is also within normal values, averaging (63.633).

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SNAP’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 96, placing this stock worse than average.

Notable companies

The most notable companies in this group are Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL), Meta Platforms (NASDAQ:META), Spotify Technology SA (NYSE:SPOT), Baidu (NASDAQ:BIDU), Nebius Group N.V. (NASDAQ:NBIS), Tencent Music Entertainment Group (NYSE:TME), Pinterest (NYSE:PINS), Bilibili (NASDAQ:BILI), Zillow Group (NASDAQ:Z).

Industry description

Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.

Market Cap

The average market capitalization across the Internet Software/Services Industry is 88.57B. The market cap for tickers in the group ranges from 12.09K to 3.61T. GOOGL holds the highest valuation in this group at 3.61T. The lowest valued company is BTIM at 12.09K.

High and low price notable news

The average weekly price growth across all stocks in the Internet Software/Services Industry was -2%. For the same Industry, the average monthly price growth was -3%, and the average quarterly price growth was 88%. FLNCF experienced the highest price growth at 56%, while GRPN experienced the biggest fall at -22%.

Volume

The average weekly volume growth across all stocks in the Internet Software/Services Industry was 37%. For the same stocks of the Industry, the average monthly volume growth was -7% and the average quarterly volume growth was 17%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 49
P/E Growth Rating: 70
Price Growth Rating: 69
SMR Rating: 74
Profit Risk Rating: 95
Seasonality Score: -25 (-100 ... +100)
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published price charts
These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. SNAP showed earnings on February 04, 2026. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

a developer of a text and photo based messaging application for mobile phones

Industry InternetSoftwareServices

Profile
Fundamentals
Details
Industry
Internet Software Or Services
Address
3000 31st Street
Phone
+1 310 399-3339
Employees
5289
Web
https://www.snap.com
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