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Aug 19, 2019
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Sonos (SONO, $13.26) shares get a rating upgrade from Raymond James; shares surge on Monday

Sonos (SONO, $13.26) shares get a rating upgrade from Raymond James; shares surge on Monday

Sonos shares are climbing Monday, following a rating upgrade from Raymond James analysts.

Shares of the wireless speaker maker were upgraded to strong buy from outperform by analysts at Raymond James.  The analysts indicated that Sonos has a two-year revenue [compound annual growth rate] that is around twice its peers GoPro and Arlo, and is still trading at the same levels as them. They also pointed out that Sonos has improved EBITDA margin and generated positive cash flow as well.

Earlier this month, Sonos reported fiscal third-quarter revenue of $260 million, which was +25% higher than the year-ago period. The company's adjusted EBITDA came in at $7 million, compared to a loss of -$2 million in the same quarter last year. 

Raymond James analyst Adam Tindle set a 12-month price target of $19 for Sonos stock – which represents over 40% upside.

Related Ticker: SONO

Contributor

Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.


SONO in +1.88% Uptrend, growing for three consecutive days on October 27, 2026

Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where SONO advanced for three days, in 227 of 305 cases, the price rose further within the following month. The odds of a continued upward trend are 74%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

SONO may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In 131 of 179 cases where SONO Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 73%.

Bearish Trend Analysis

The 10-day RSI Indicator for SONO moved out of overbought territory on September 29, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 28 similar instances where the indicator moved out of overbought territory. In 25 of the 28 cases, the stock moved lower in the following days. This puts the odds of a move lower at 89%.

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 47 of 64 cases where SONO's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 73%.

The Momentum Indicator moved below the 0 level on October 29, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on SONO as a result. In 66 of 87 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 76%.

The Moving Average Convergence Divergence Histogram (MACD) for SONO turned negative on October 07, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 42 similar instances when the indicator turned negative. In 31 of the 42 cases the stock turned lower in the days that followed. This puts the odds of success at 74%.

SONO moved below its 50-day moving average on October 30, 2026 date and that indicates a change from an upward trend to a downward trend.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where SONO declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.

Fundamental Analysis (Ratings)

The Tickeron Price Growth Rating for this company is 45 (best 1 - 100 worst), indicating steady price growth. SONO’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron SMR rating for this company is 59 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Valuation Rating of 60 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.740) is normal, around the industry mean (3.965). P/E Ratio (34.404) is within average values for comparable stocks, (3.589). Projected Growth (PEG Ratio) (0.070) is also within normal values, averaging (4.647). Dividend Yield (0.000) settles around the average of (1.686) among similar stocks. P/S Ratio (1.279) is also within normal values, averaging (4.260).

The Tickeron PE Growth Rating for this company is 93 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of 95 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. SONO’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock worse than average.

Notable companies

The most notable companies in this group are Apple (NASDAQ:AAPL), GoPro (NASDAQ:GPRO).

Industry description

Computer peripherals connect to a computer system to add functionality or to get information from or put information into computers. Think hard disk drive, data storage systems, cloud storage devices, printer and scanner, or mouse, keyboard etc. Some of the major companies operating in the computer peripherals industry include Western Digital Corporation, Seagate Technology PLC, NetApp, Inc., Zebra Technologies Corporation, and Xerox Holdings Corp.

Market Cap

The average market capitalization across the Computer Peripherals Industry is 272.85B. The market cap for tickers in the group ranges from 587 to 5.03T. AAPL holds the highest valuation in this group at 5.03T. The lowest valued company is VIDE at 587.

High and low price notable news

The average weekly price growth across all stocks in the Computer Peripherals Industry was -4%. For the same Industry, the average monthly price growth was -19%, and the average quarterly price growth was -31%. GMEX experienced the highest price growth at 10%, while ZEPP experienced the biggest fall at -16%.

Volume

The average weekly volume growth across all stocks in the Computer Peripherals Industry was 45%. For the same stocks of the Industry, the average monthly volume growth was 23% and the average quarterly volume growth was -49%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 34
P/E Growth Rating: 46
Price Growth Rating: 69
SMR Rating: 84
Profit Risk Rating: 93
Seasonality Score: 5 (-100 ... +100)
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General Information

a manufacturer of wireless music systems

Industry ComputerPeripherals

Industry
Electronic Production Equipment
Address
301 Coromar Drive
Phone
+1 805 965-3001
Employees
1404
Web
https://www.sonos.com
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