Fans of the Beatles, gear up for Sony merchandise! Sony Music Entertainment will sell the iconic musical band's merchandise.
The company has signed an agreement to be the exclusive North American purveyor of Beatles T-shirts and other memorabilia, according to a Wall Street Journal report.
Citing people familiar with the matter, the Journal mentioned that Thread Shop, Sony Music Entertainment's merchandise division, will collaborate with Apple Corps Ltd., the band’s London-based corporate entity, to expand the Beatles brand in the U.S. through apparel and other products and partnerships.
Since 2013, the Beatles’ North American merchandise license had been held by Bravado, a subsidiary of Vivendi’s Universal Music Group. Joe Marziotto, who was previously vice president of brand marketing at Bravado, will join Thread Shop as vice president of licensing and marketing.