Toy Makers Hasbro (HAS, $88.85) and Mattel (MAT, $12.44) Look for Comeback in 2019
Toy making giants, Hasbro Inc. and Mattel Inc., both ended 2018 on a low after broad-based underperformance.
Even still, many analysts continue to have a Buy rating on Hasbro but lowered the price target to $102 from $110. For Mattel, analysts still have a neutral rating with a $12 price target, down from $13.
The reasons for pinning hopes on Hasbro to bounce back in 2019 -- despite forecasts of average growth in the new year -- are a combination of Hasbro’s strong product pipeline, on-going efficiencies, and easing revenue headwinds as well as a high single-digit dividend increase, and the possibility of more share repurchases that are likely to attract investors.
A lower than estimated Q4 performance indicates that the market is still dealing with the Toys 'R' Us bankruptcy last year, but the brighter side is that stores don’t seem to have a lot of leftover toys indicating reduced inventory liquidations.
In the case of Mattel, analysts are hopeful the reduced inventories across different stores are likely to benefit the company. However, in terms of product performance, except for the iconic Barbie line, the path to recovery is still some distance away for majority of its products. A majority of Mattel’s products performed poorly during the last holiday season.
On the bright side, another successful year by the Barbie line and Mattel’s recent announcement regarding its collaboration with Warner Bros. for a Barbie-themed movie are keeping investors hopeful.
Mattel also has to replace an estimated $40 million in revenue in 2020 from the loss of action figure licenses for DC comic characters.
Aroon Indicator for HAS shows an upward move is likely
HAS's Aroon Indicator triggered a bullish signal on July 03, 2025. Tickeron's A.I.dvisor detected that the AroonUp green line is above 70 while the AroonDown red line is below 30. When the up indicator moves above 70 and the down indicator remains below 30, it is a sign that the stock could be setting up for a bullish move. Traders may want to buy the stock or look to buy calls options. A.I.dvisor looked at 222 similar instances where the Aroon Indicator showed a similar pattern. In of the 222 cases, the stock moved higher in the days that followed. This puts the odds of a move higher at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on June 09, 2025. You may want to consider a long position or call options on HAS as a result. In of 88 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are .
The Moving Average Convergence Divergence (MACD) for HAS just turned positive on June 24, 2025. Looking at past instances where HAS's MACD turned positive, the stock continued to rise in of 48 cases over the following month. The odds of a continued upward trend are .
The 50-day moving average for HAS moved above the 200-day moving average on June 20, 2025. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HAS advanced for three days, in of 332 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 8 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
HAS broke above its upper Bollinger Band on July 01, 2025. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating outstanding price growth. HAS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (7.353) is normal, around the industry mean (52.194). P/E Ratio (75.758) is within average values for comparable stocks, (57.389). Projected Growth (PEG Ratio) (0.787) is also within normal values, averaging (2.636). Dividend Yield (0.050) settles around the average of (0.053) among similar stocks. P/S Ratio (1.562) is also within normal values, averaging (5.368).
The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HAS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
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General Information
a manufacturer of games and toys
Industry RecreationalProducts
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