Toy Makers Hasbro (HAS, $88.85) and Mattel (MAT, $12.44) Look for Comeback in 2019
Toy making giants, Hasbro Inc. and Mattel Inc., both ended 2018 on a low after broad-based underperformance.
Even still, many analysts continue to have a Buy rating on Hasbro but lowered the price target to $102 from $110. For Mattel, analysts still have a neutral rating with a $12 price target, down from $13.
The reasons for pinning hopes on Hasbro to bounce back in 2019 -- despite forecasts of average growth in the new year -- are a combination of Hasbro’s strong product pipeline, on-going efficiencies, and easing revenue headwinds as well as a high single-digit dividend increase, and the possibility of more share repurchases that are likely to attract investors.
A lower than estimated Q4 performance indicates that the market is still dealing with the Toys 'R' Us bankruptcy last year, but the brighter side is that stores don’t seem to have a lot of leftover toys indicating reduced inventory liquidations.
In the case of Mattel, analysts are hopeful the reduced inventories across different stores are likely to benefit the company. However, in terms of product performance, except for the iconic Barbie line, the path to recovery is still some distance away for majority of its products. A majority of Mattel’s products performed poorly during the last holiday season.
On the bright side, another successful year by the Barbie line and Mattel’s recent announcement regarding its collaboration with Warner Bros. for a Barbie-themed movie are keeping investors hopeful.
Mattel also has to replace an estimated $40 million in revenue in 2020 from the loss of action figure licenses for DC comic characters.
HAS sees its 50-day moving average cross bullishly above its 200-day moving average
The 50-day moving average for HAS moved above the 200-day moving average on September 01, 2026. This could be a long-term bullish signal for the stock as the stock shifts to an upward trend.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where HAS's RSI Indicator exited the oversold zone, 23 of 29 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 79%.
The Momentum Indicator moved above the 0 level on October 01, 2026. You may want to consider a long position or call options on HAS as a result. In 64 of 87 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 74%.
The Moving Average Convergence Divergence (MACD) for HAS just turned positive on October 01, 2026. Looking at past instances where HAS's MACD turned positive, the stock continued to rise in 34 of 47 cases over the following month. The odds of a continued upward trend are 72%.
HAS moved above its 50-day moving average on October 05, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +3.04% 3-day Advance, the price is estimated to grow further. Considering data from situations where HAS advanced for three days, in 214 of 317 cases, the price rose further within the following month. The odds of a continued upward trend are 68%.
Bearish Trend Analysis
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
The 10-day moving average for HAS crossed bearishly below the 50-day moving average on September 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 10 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HAS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 60%.
HAS broke above its upper Bollinger Band on October 05, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HAS entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 11 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 37 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 46 (best 1 - 100 worst), indicating steady price growth. HAS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 61 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (17.889) is normal, around the industry mean (22.179). P/E Ratio (15.915) is within average values for comparable stocks, (43.087). Projected Growth (PEG Ratio) (1.630) is also within normal values, averaging (1.411). HAS has a moderately high Dividend Yield (0.031) as compared to the industry average of (0.013). P/S Ratio (2.546) is also within normal values, averaging (4.604).
The Tickeron Profit vs. Risk Rating rating for this company is 84 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HAS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock better than average.
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General Information
a manufacturer of games and toys
Industry RecreationalProducts
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