Toy Makers Hasbro (HAS, $88.85) and Mattel (MAT, $12.44) Look for Comeback in 2019
Toy making giants, Hasbro Inc. and Mattel Inc., both ended 2018 on a low after broad-based underperformance.
Even still, many analysts continue to have a Buy rating on Hasbro but lowered the price target to $102 from $110. For Mattel, analysts still have a neutral rating with a $12 price target, down from $13.
The reasons for pinning hopes on Hasbro to bounce back in 2019 -- despite forecasts of average growth in the new year -- are a combination of Hasbro’s strong product pipeline, on-going efficiencies, and easing revenue headwinds as well as a high single-digit dividend increase, and the possibility of more share repurchases that are likely to attract investors.
A lower than estimated Q4 performance indicates that the market is still dealing with the Toys 'R' Us bankruptcy last year, but the brighter side is that stores don’t seem to have a lot of leftover toys indicating reduced inventory liquidations.
In the case of Mattel, analysts are hopeful the reduced inventories across different stores are likely to benefit the company. However, in terms of product performance, except for the iconic Barbie line, the path to recovery is still some distance away for majority of its products. A majority of Mattel’s products performed poorly during the last holiday season.
On the bright side, another successful year by the Barbie line and Mattel’s recent announcement regarding its collaboration with Warner Bros. for a Barbie-themed movie are keeping investors hopeful.
Mattel also has to replace an estimated $40 million in revenue in 2020 from the loss of action figure licenses for DC comic characters.
Momentum Indicator for HAS turns positive, indicating new upward trend
HAS saw its Momentum Indicator move above the 0 level on July 16, 2026. This is an indication that the stock could be shifting in to a new upward move. Traders may want to consider buying the stock or buying call options. Tickeron's A.I.dvisor looked at 87 similar instances where the indicator turned positive. In of the 87 cases, the stock moved higher in the following days. The odds of a move higher are at .
Technical Analysis (Indicators)
Bullish Trend Analysis
The Moving Average Convergence Divergence (MACD) for HAS just turned positive on July 15, 2026. Looking at past instances where HAS's MACD turned positive, the stock continued to rise in of 47 cases over the following month. The odds of a continued upward trend are .
HAS moved above its 50-day moving average on July 21, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where HAS advanced for three days, in of 316 cases, the price rose further within the following month. The odds of a continued upward trend are .
Bearish Trend Analysis
The 10-day RSI Indicator for HAS moved out of overbought territory on July 23, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 38 similar instances where the indicator moved out of overbought territory. In of the 38 cases, the stock moved lower in the following days. This puts the odds of a move lower at .
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 4 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where HAS declined for three days, the price rose further in of 62 cases within the following month. The odds of a continued downward trend are .
HAS broke above its upper Bollinger Band on July 21, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for HAS entered a downward trend on July 17, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: HAS's P/B Ratio (16.920) is very high in comparison to the industry average of (3.463). P/E Ratio (15.541) is within average values for comparable stocks, (53.176). HAS's Projected Growth (PEG Ratio) (1.649) is slightly higher than the industry average of (1.171). Dividend Yield (0.032) settles around the average of (0.025) among similar stocks. P/S Ratio (2.490) is also within normal values, averaging (4.013).
The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating steady price growth. HAS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating that the returns do not compensate for the risks. HAS’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock better than average.
The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
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General Information
a manufacturer of games and toys
Industry RecreationalProducts
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