Under Armour Hitting Potential Resistance at its 50-Day Moving Average
Apparel and footwear manufacturer Under Armour (NYSE: UA) has jumped sharply over the past month, gaining over 20% since hitting its recent low on December 24. While the rally was welcomed by investors after the stock dropped almost 33% from December 6 through that low.
The rally could run in to some problems in the coming days as the stock has caught up to its 50-day moving average. The stock moved slightly above the trend line on Tuesday, but ended up closing below it. The stock fell on Wednesday and it looks like it could move lower in the coming weeks.
Under Armour had reached overbought territory based on the daily stochastic readings and the indicators made a bearish crossover on Wednesday which could also spell bad news for the stock in the days ahead.
From a fundamental perspective, Under Armour has been underperforming its peers in recent years. The company has seen its earnings decline by an average of 39% per year over the last three years. Sales have increased at a rate of 10% per year over that same period.
The management efficiency measures are below average for Under Armour as well. The return on equity stands at 4.2% and the profit margin is only 2.3%.
Looking at the Tickeron A.I. Trend Predictions for Under Armour, the results show an 87% probability of a drop of at least 4% in the next month.
Contributor
Harry Richardson — Algorithmic Trader & Strategy Developer Harry is an algorithmic trader specializing in impulse and breakout trading strategies across cryptocurrency and equity markets. With more than 10 years of experience in developing automated trading systems, he focuses on building structured algorithms designed to capture momentum while maintaining strict risk control. His approach combines quantitative analysis, real-market execution, and continuous performance monitoring. Vitalii prioritizes risk management, drawdown control, and strategy stability over short-term optimization, ensuring algorithms are adaptable to changing market conditions. He has developed and tested hundreds of automated strategies, working extensively with live trading environments, forward testing, and portfolio-level algorithm management. His work centers on transforming trading ideas into fully operational, scalable automated systems.
UA's MACD Histogram just turned positive
The Moving Average Convergence Divergence (MACD) for UA turned positive on September 02, 2026. Looking at past instances where UA's MACD turned positive, the stock continued to rise in 38 of 47 cases over the following month. The odds of a continued upward trend are 81%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where UA's RSI Indicator exited the oversold zone, 29 of 42 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 69%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 43 of 62 cases where UA's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 69%.
The Momentum Indicator moved above the 0 level on September 11, 2026. You may want to consider a long position or call options on UA as a result. In 51 of 77 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 66%.
Following a +3.96% 3-day Advance, the price is estimated to grow further. Considering data from situations where UA advanced for three days, in 197 of 283 cases, the price rose further within the following month. The odds of a continued upward trend are 70%.
UA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
UA moved below its 50-day moving average on August 07, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for UA crossed bearishly below the 50-day moving average on August 12, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 8 of 12 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where UA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 76%.
The Aroon Indicator for UA entered a downward trend on September 11, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 60 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 61 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.501) is normal, around the industry mean (6.179). P/E Ratio (20.045) is within average values for comparable stocks, (29.618). Projected Growth (PEG Ratio) (1.262) is also within normal values, averaging (0.809). UA has a moderately low Dividend Yield (0.000) as compared to the industry average of (0.026). P/S Ratio (0.433) is also within normal values, averaging (0.834).
The Tickeron Price Growth Rating for this company is 62 (best 1 - 100 worst), indicating steady price growth. UA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 97 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. UA’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
Notable companies
Industry description
Market Cap
High and low price notable news
Volume
Fundamental Analysis Ratings
The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows
Advertisement
General Information
a designer of branded performance products for men, women and youth
Industry ApparelFootwear
Advertisement