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Sergey Savastiouk's Avatar
published in Blogs
Jan 02, 2019
Will Big Banks Lower Credit Card Rewards - Without Hurting Usage?

Will Big Banks Lower Credit Card Rewards - Without Hurting Usage?

Big banks are reportedly looking to reduce or change some rewards plans on credit cards.

According to a Wall Street Journal article, large financial institutions including JP Morgan Chase & Co., Citigroup Inc., and American Express Co. are planning to reduce upfront rewards bonuses that they offer to borrowers on credit cards – but in a way that encourages card usage as well, according to the Journal article which cited people familiar with the matter.

The cost of rewards programs had increased at an average rate of +15% on a year-over-year basis as of the third quarter of 2018 at several large credit card providers, bank analyst Charles Peabody told the Journal.

Also, fees paid by retailers to the credit card companies are reportedly thinning since retailers are slapping lawsuits against what they consider excessive charges (as reported by the Journal).

Related Ticker: JPM

JPM in -5.56% downward trend, sliding for three consecutive days on January 13, 2026

Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where JPM declined for three days, in of 272 cases, the price declined further within the following month. The odds of a continued downward trend are .

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The 10-day RSI Indicator for JPM moved out of overbought territory on January 07, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 42 similar instances where the indicator moved out of overbought territory. In of the 42 cases, the stock moved lower in the following days. This puts the odds of a move lower at .

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In of 56 cases where JPM's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are .

The Momentum Indicator moved below the 0 level on January 12, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on JPM as a result. In of 81 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are .

The Moving Average Convergence Divergence Histogram (MACD) for JPM turned negative on January 12, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at .

JPM moved below its 50-day moving average on January 13, 2026 date and that indicates a change from an upward trend to a downward trend.

Bullish Trend Analysis

The 10-day moving average for JPM crossed bullishly above the 50-day moving average on December 05, 2025. This indicates that the trend has shifted higher and could be considered a buy signal. In of 12 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are .

Following a 3-day Advance, the price is estimated to grow further. Considering data from situations where JPM advanced for three days, in of 365 cases, the price rose further within the following month. The odds of a continued upward trend are .

JPM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

The Aroon Indicator entered an Uptrend today. In of 333 cases where JPM Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are .

The Tickeron SMR rating for this company is (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 26, placing this stock better than average.

The Tickeron PE Growth Rating for this company is (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Seasonality Score of (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Price Growth Rating for this company is (best 1 - 100 worst), indicating fairly steady price growth. JPM’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: JPM's P/B Ratio (2.448) is slightly higher than the industry average of (1.437). P/E Ratio (15.529) is within average values for comparable stocks, (13.260). Projected Growth (PEG Ratio) (2.694) is also within normal values, averaging (3.812). JPM has a moderately low Dividend Yield (0.019) as compared to the industry average of (0.040). P/S Ratio (4.739) is also within normal values, averaging (3.657).

Notable companies

The most notable companies in this group are JPMorgan Chase & Co (NYSE:JPM), Bank of America Corp (NYSE:BAC), Wells Fargo & Co (NYSE:WFC), HSBC Holdings PLC (NYSE:HSBC), Citigroup (NYSE:C), Barclays PLC (NYSE:BCS), Bank of New York Mellon Corp (NYSE:BK).

Industry description

Major banks are among the biggest companies in the world, often times with global reach and market capitalizations in the multi-billions. Large banks often have multiple arms spanning different disciplines, from deposits, to investment banking, to wealth management and insurance. The biggest banks often have key competitive advantages over smaller players in the industry in terms of brand recognition, cost of capital, and efficiency. Think J.P. Morgan, Bank of America, Wells Fargo, and Citigroup.

Market Cap

The average market capitalization across the Major Banks Industry is 145.93B. The market cap for tickers in the group ranges from 1.04M to 838.25B. JPM holds the highest valuation in this group at 838.25B. The lowest valued company is BACRP at 1.04M.

High and low price notable news

The average weekly price growth across all stocks in the Major Banks Industry was 1%. For the same Industry, the average monthly price growth was 4%, and the average quarterly price growth was 21%. PRRCF experienced the highest price growth at 30%, while BKFCF experienced the biggest fall at -10%.

Volume

The average weekly volume growth across all stocks in the Major Banks Industry was 27%. For the same stocks of the Industry, the average monthly volume growth was 39% and the average quarterly volume growth was -12%

Fundamental Analysis Ratings

The average fundamental analysis ratings, where 1 is best and 100 is worst, are as follows

Valuation Rating: 63
P/E Growth Rating: 36
Price Growth Rating: 44
SMR Rating: 10
Profit Risk Rating: 26
Seasonality Score: 42 (-100 ... +100)
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JPM
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published price charts
These past five trading days, the stock lost 0.00% with an average daily volume of 0 shares traded.The stock tracked a drawdown of 0% for this period. JPM showed earnings on January 13, 2026. You can read more about the earnings report here.
A.I. Advisor
published General Information

General Information

a major bank

Industry MajorBanks

Profile
Fundamentals
Details
Industry
Major Banks
Address
383 Madison Avenue
Phone
+1 212 270-6000
Employees
309926
Web
https://www.jpmorganchase.com
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