Will Big Banks Lower Credit Card Rewards - Without Hurting Usage?
Big banks are reportedly looking to reduce or change some rewards plans on credit cards.
According to a Wall Street Journal article, large financial institutions including JP Morgan Chase & Co., Citigroup Inc., and American Express Co. are planning to reduce upfront rewards bonuses that they offer to borrowers on credit cards – but in a way that encourages card usage as well, according to the Journal article which cited people familiar with the matter.
The cost of rewards programs had increased at an average rate of +15% on a year-over-year basis as of the third quarter of 2018 at several large credit card providers, bank analyst Charles Peabody told the Journal.
Also, fees paid by retailers to the credit card companies are reportedly thinning since retailers are slapping lawsuits against what they consider excessive charges (as reported by the Journal).
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
JPM in -2.36% downward trend, sliding for three consecutive days on September 08, 2026
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where JPM declined for three days, in 152 of 263 cases, the price declined further within the following month. The odds of a continued downward trend are 58%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for JPM moved out of overbought territory on August 13, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 42 similar instances where the indicator moved out of overbought territory. In 16 of the 42 cases, the stock moved lower in the following days. This puts the odds of a move lower at 38%.
The Moving Average Convergence Divergence Histogram (MACD) for JPM turned negative on August 14, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 23 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 52%.
The Aroon Indicator for JPM entered a downward trend on September 11, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 38 of 54 cases where JPM's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 70%.
The Momentum Indicator moved above the 0 level on September 11, 2026. You may want to consider a long position or call options on JPM as a result. In 55 of 83 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 66%.
Following a +2.00% 3-day Advance, the price is estimated to grow further. Considering data from situations where JPM advanced for three days, in 221 of 363 cases, the price rose further within the following month. The odds of a continued upward trend are 61%.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 1 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 8 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 19, placing this stock better than average.
The Tickeron PE Growth Rating for this company is 43 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 44 (best 1 - 100 worst), indicating fairly steady price growth. JPM’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 89 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: JPM's P/B Ratio (2.678) is slightly higher than the industry average of (1.928). P/E Ratio (15.263) is within average values for comparable stocks, (15.436). Projected Growth (PEG Ratio) (1.657) is also within normal values, averaging (1.358). JPM has a moderately low Dividend Yield (0.017) as compared to the industry average of (0.025). P/S Ratio (4.990) is also within normal values, averaging (3.980).
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a major bank
Industry MajorBanks
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