Yeti (YETI, $29.45) stock loses -10%, on Morgan Stanley downgrade
Shares of outdoor lifestyle products company Yeti Holdings plunged Friday, after getting downgraded by Morgan Stanley analysts.
Morgan Stanley lowered its rating on the stock to equal weight from overweight. Analyst Kimberly Greenberger wrote in a note to clients, “at these levels the market appears to already price in the majority of YETI’s potential Ebit margin upside”, while still remaining optimistic on the drinks-holder & cooler maker’s long-term prospects.
Greenberger also indicated that Morgan Stanley would consider reverting to its overweight rating on Yeti, only if the stock pulls back from its lofty levels. The stock is up around +130% from its December low.
After Morgan Stanley’s downgrade, Yeti shares slumped -10% Friday.
Despite the rating cut, Morgan Stanley upped its price target on the stock to $32 from $26.
Contributor
Sergey Savastiouk, Ph.D. has a degree in Applied Mathematics from Moscow University and has extensive experience as an entrepreneur, investor, manager, and mathematician. His professional expertise is in applied mathematics, mathematical modeling, system and pattern analysis, and software and hardware system integration. He has served as the CEO of several hi-tech start-up companies and nonprofit organizations, which has given him proven capabilities in business strategy for high-tech start-up companies, market assessment, company formation, team building, product development, marketing, and sales. He has published numerous articles in journals and magazines on related fields. As a retail investor, he spent 15 years developing his proprietary trading and quantitative algorithms (now Tickeron’s A.I.), which brought him significant returns in trading the stock market. His current work and goal in founding Tickeron is to bring professional, sophisticated stock market analysis capabilities to retail investors via an easy-to-use interface.
YETI sees its Stochastic Oscillator climbs out of oversold territory
On September 14, 2026, the Stochastic Oscillator for YETI moved out of oversold territory and this could be a bullish sign for the stock. Traders may want to buy the stock or buy call options. Tickeron's A.I.dvisor looked at 68 instances where the indicator left the oversold zone. In 56 of the 68 cases the stock moved higher in the following days. This puts the odds of a move higher at over 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where YETI's RSI Indicator exited the oversold zone, 23 of 31 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.
The Momentum Indicator moved above the 0 level on September 18, 2026. You may want to consider a long position or call options on YETI as a result. In 72 of 97 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 74%.
The Moving Average Convergence Divergence (MACD) for YETI just turned positive on September 11, 2026. Looking at past instances where YETI's MACD turned positive, the stock continued to rise in 37 of 51 cases over the following month. The odds of a continued upward trend are 73%.
Following a +4.09% 3-day Advance, the price is estimated to grow further. Considering data from situations where YETI advanced for three days, in 245 of 321 cases, the price rose further within the following month. The odds of a continued upward trend are 76%.
Bearish Trend Analysis
YETI moved below its 50-day moving average on August 13, 2026 date and that indicates a change from an upward trend to a downward trend.
The 10-day moving average for YETI crossed bearishly below the 50-day moving average on August 18, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 15 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 73%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where YETI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 75%.
YETI broke above its upper Bollinger Band on September 18, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for YETI entered a downward trend on September 18, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 31 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron SMR rating for this company is 38 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 54 (best 1 - 100 worst), indicating steady price growth. YETI’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (5.056) is normal, around the industry mean (21.458). P/E Ratio (18.513) is within average values for comparable stocks, (43.398). Projected Growth (PEG Ratio) (0.210) is also within normal values, averaging (1.389). Dividend Yield (0.000) settles around the average of (0.013) among similar stocks. P/S Ratio (1.633) is also within normal values, averaging (5.558).
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. YETI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
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a holding company
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