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CELH vs PRMB
Which Stock Would AI Choose? Celsius Holdings (CELH) vs. Primo Brands (PRMB) Stock Comparison
Key Takeaways
- CELH posted record Q1 revenue of $783 million, up 138% year-over-year, with adjusted EPS of $0.41 beating estimates, yet shares are down about 28% YTD amid valuation concerns.
- PRMB shares have rallied 43% YTD, supported by steady revenue growth and analyst upgrades, though Q1 margins faced pressure despite an earnings beat.
- Both operate in the beverage sector but differ markedly: CELH focuses on high-growth functional energy drinks, while PRMB emphasizes stable bottled water and hydration products.
- PRMB shows stronger recent momentum and market cap around $8.4 billion, compared to CELH's $8.3 billion.
- Analyst targets suggest upside for both, with CELH at $62 average versus PRMB at $27, reflecting growth potential trade-offs.
- Recent market activity highlights PRMB's relative stability versus CELH's volatility post-earnings.
Introduction
This stock comparison examines CELH and PRMB, two beverage sector players navigating distinct market dynamics. CELH, a leader in functional energy drinks, contrasts with PRMB's focus on essential hydration products like bottled water. Traders seeking high-growth opportunities may eye CELH's expansion via acquisitions, while investors prioritizing stability might prefer PRMB's resilient demand. This analysis highlights recent performance, sector positioning, and relative strengths to inform stock comparison decisions in the current market environment.
CELH Overview and Recent Performance
CELH (Celsius Holdings, Inc.) develops, markets, and distributes functional energy drinks, positioning itself as a healthier alternative in the $100 billion energy drink market. Distributed via partners like PepsiCo, its portfolio includes ready-to-drink and powder formats, with recent expansions through acquisitions like Alani Nu and Rockstar licensing boosting market share to nearly 21% in U.S. energy drinks.
In recent market activity, CELH reported record Q1 revenue of $783 million, surging 138% year-over-year, driven by acquisitions and core brand growth. Adjusted EPS hit $0.41, exceeding estimates by 41%, yet shares declined post-earnings amid concerns over gross margins dipping to 48% (from 52%) and international execution risks. Year-to-date, the stock is down approximately 28%, underperforming the S&P 500's 8% gain, reflecting valuation scrutiny despite a consensus analyst target of $62. Sentiment has softened on competition from incumbents like Monster, but long-term growth via distribution remains a key driver.
PRMB Overview and Recent Performance
PRMB (Primo Brands Corporation) is a North American branded beverage company specializing in healthy hydration, offering bottled water solutions, filtration services, and premium brands like Poland Spring, Pure Life, and Saratoga. With products in over 200,000 retail outlets, it serves direct-to-consumer, commercial, and e-commerce channels, emphasizing sustainable sourcing.
Recent weeks have seen PRMB shares advance 43% year-to-date, outpacing the market, fueled by Q1 revenue of $1.63 billion (up 0.8%) and adjusted EPS of $0.23 beating consensus despite margin pressures. The company guided for 1-3% full-year sales growth and expanded EBITDA outlook to $1.47-1.52 billion (EBITDA: earnings before interest, taxes, depreciation, and amortization). Trading around $23 with a $8.4 billion market cap, PRMB benefits from defensive demand for essentials, though longer-term 1-year returns lag at 26%. Analyst upgrades, including Barclays raising its target to $25, underscore improving integration and resilience.
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Head-to-Head Comparison
CELH and PRMB both compete in beverages but diverge in business models: CELH's high-margin energy drinks chase explosive growth via acquisitions and international push, contrasting PRMB's volume-driven water portfolio emphasizing steady, recession-resistant demand.
Growth drivers highlight trade-offs—CELH's 138% Q1 surge versus PRMB's modest 1%—yet PRMB offers lower volatility with positive YTD momentum. Risk factors include CELH's margin erosion and competition versus PRMB's sensitivity to input costs. Both share consumer staples exposure, but CELH tilts growth-oriented while PRMB anchors defensiveness. Market sentiment favors PRMB's stability amid CELH's post-earnings pullback.
Tickeron AI Verdict
Tickeron’s AI currently leans toward PRMB based on superior trend consistency, positive YTD positioning, and lower relative volatility in recent market activity. While CELH exhibits stronger revenue catalysts, its stability lags, tilting probabilistic favor to PRMB for near-term relative outperformance absent major shifts.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CELH is a StrongBuy and PRMB is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CELH’s FA Score shows that 0 FA rating(s) are green whilePRMB’s FA Score has 1 green FA rating(s).
- CELH’s FA Score: 0 green, 5 red.
- PRMB’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CELH’s TA Score shows that 4 TA indicator(s) are bullish while PRMB’s TA Score has 5 bullish TA indicator(s).
- CELH’s TA Score: 4 bullish, 4 bearish.
- PRMB’s TA Score: 5 bullish, 5 bearish.
Price Growth
CELH (@Beverages: Non-Alcoholic) experienced а +3.73% price change this week, while PRMB (@Beverages: Non-Alcoholic) price change was +5.23% for the same time period.
The average weekly price growth across all stocks in the @Beverages: Non-Alcoholic industry was +1.90%. For the same industry, the average monthly price growth was +1.72%, and the average quarterly price growth was +2.63%.
Reported Earning Dates
CELH is expected to report earnings on Aug 11, 2026.
PRMB is expected to report earnings on Aug 04, 2026.
Industries' Descriptions
@Beverages: Non-Alcoholic (+1.90% weekly)Non-alcoholic drinks include traces of alcohol or low alcohol content or without alcohol or alcohol removed. Functional Beverages, Carbonated Soft Drinks (CSDs), Sports Drinks, Fruit Beverages, and Bottled Water are some common types of non-alcoholic beverages. The largest segment in this market is soft drinks (think Pepsi and Coke). Many established companies in this space have also been stepping up production of low to zero-calorie varieties in recent years, to cater to a rising number of health-conscious consumers. Coca-Cola Company, Pepsico Inc, Keurig Dr Pepper Inc. and Monster Beverage Corporation are some major non-alcoholic beverage makers.
| CELH | PRMB | CELH / PRMB | |
| Capitalization | 7.46B | 8.76B | 85% |
| EBITDA | 298M | 1.08B | 28% |
| Gain YTD | -36.205 | 49.262 | -73% |
| P/E Ratio | 67.86 | 127.11 | 53% |
| Revenue | 2.97B | 6.68B | 44% |
| Total Cash | 549M | 288M | 191% |
| Total Debt | 669M | 5.71B | 12% |
CELH | ||
|---|---|---|
OUTLOOK RATING 1..100 | 12 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 85 Overvalued | |
PROFIT vs RISK RATING 1..100 | 88 | |
SMR RATING 1..100 | 62 | |
PRICE GROWTH RATING 1..100 | 64 | |
P/E GROWTH RATING 1..100 | 92 | |
SEASONALITY SCORE 1..100 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
| CELH | PRMB | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 71% | 3 days ago 70% |
| Stochastic ODDS (%) | 3 days ago 89% | 3 days ago 57% |
| Momentum ODDS (%) | 3 days ago 86% | 3 days ago 65% |
| MACD ODDS (%) | 3 days ago 86% | 3 days ago 90% |
| TrendWeek ODDS (%) | 3 days ago 83% | 3 days ago 62% |
| TrendMonth ODDS (%) | 3 days ago 84% | 3 days ago 74% |
| Advances ODDS (%) | 3 days ago 83% | 3 days ago 65% |
| Declines ODDS (%) | 11 days ago 83% | 10 days ago 70% |
| BollingerBands ODDS (%) | 3 days ago 79% | 3 days ago 67% |
| Aroon ODDS (%) | 3 days ago 79% | 3 days ago 90% |
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PRMB and
Correlation & Price change
A.I.dvisor indicates that over the last year, PRMB has been loosely correlated with CELH. These tickers have moved in lockstep 47% of the time. This A.I.-generated data suggests there is some statistical probability that if PRMB jumps, then CELH could also see price increases.
| Ticker / NAME | Correlation To PRMB | 1D Price Change % | ||
|---|---|---|---|---|
| PRMB | 100% | +2.59% | ||
| CELH - PRMB | 47% Loosely correlated | +2.75% | ||
| REED - PRMB | 31% Poorly correlated | N/A | ||
| KDP - PRMB | 21% Poorly correlated | +1.54% | ||
| MNST - PRMB | 12% Poorly correlated | +0.87% | ||
| PEP - PRMB | 11% Poorly correlated | +0.38% | ||
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