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CPB vs MDLZ
Which Stock Would AI Choose? The Campbell's Company (CPB) vs. Mondelez International (MDLZ) Stock Comparison
Key Takeaways
- Two different consumer-staples profiles: CPB is a U.S.-centric packaged food and snacks company, while MDLZ is a global snacking leader with heavy emerging-market exposure.
- Diverging momentum: CPB has traded near multi-year lows amid volume and margin pressure, while MDLZ has shown relatively stronger pricing power and a more resilient global revenue base.
- Cost headwinds differ: CPB has faced tariff and supply-chain cost inflation, whereas MDLZ's key challenge has been historically elevated cocoa prices pressuring margins.
- Guidance contrast: CPB's recent outlook pointed to lower year-over-year adjusted earnings, while MDLZ guided to modest organic growth and relatively stable adjusted EPS in a cautious environment.
- Market positioning: Both companies are navigating weak volume/mix trends in North America, but MDLZ's international diversification offers a different growth and risk trade-off.
- For deeper coverage, explore CPB Major News and CPB Today's Price Move, as well as MDLZ Major News and MDLZ Today's Price Move.
- To see how automated strategies are positioning across these and other tickers, visit the Trending AI Robots page.
Introduction
Investors evaluating defensive consumer-staples exposure often compare CPB (The Campbell's Company) and MDLZ (Mondelez International) because both operate in packaged food and snacking, yet differ sharply in geographic footprint, brand portfolio, and growth drivers. This stock comparison is relevant for traders seeking relative performance signals and for longer-term investors weighing dividend-paying staples against growth-oriented global snacking franchises. Both names have faced consumer price sensitivity and input-cost inflation in recent periods, making their relative performance and market positioning a useful lens for understanding the broader packaged-food sector.
CPB Overview and Recent Performance
CPB, historically known as Campbell Soup and now operating as The Campbell's Company, is a U.S.-focused manufacturer of soups, simple meals, beverages, and snacks. Its portfolio spans brands such as Pepperidge Farm, Goldfish, Snyder's of Hanover, Prego, Pace, V8, and Rao's, with roughly 90% of revenue generated domestically. Snacks represented the largest revenue segment in recent fiscal years.
Recent market activity has been challenging. The stock has declined meaningfully over the trailing twelve months and traded near multi-year lows as investors weighed persistent volume declines and margin compression. In its most recent quarterly report, CPB topped adjusted earnings estimates even as total sales fell year over year, while reaffirming full-year guidance that pointed to a double-digit decline in adjusted EPS driven by cost inflation, tariffs, and unfavorable volume/mix. Management has continued its cost-savings program and deepened its partnership with Rao's sauce maker through a minority stake in La Regina. Sell-side sentiment has been mixed, with ratings ranging from Buy to Sell, reflecting debate over whether cost discipline and brand investment can offset soft demand.
MDLZ Overview and Recent Performance
MDLZ (Mondelez International) is a global snacking powerhouse whose brands include Oreo, Chips Ahoy, Ritz, Cadbury, Toblerone, belVita, and Clif Bar. Unlike CPB's domestic tilt, MDLZ generates a substantial share of revenue from international and emerging markets, giving it a broader, more diversified growth base.
In its latest reported quarter, MDLZ posted solid top-line growth, with net revenues rising in the high-single digits and organic growth driven primarily by pricing, partly offset by volume/mix declines. Full-year revenue also advanced, but adjusted earnings fell as historically high cocoa costs and unfavorable product mix compressed margins, particularly in North America and Europe. Management provided a cautious outlook, guiding to flat-to-modest organic growth and relatively stable adjusted EPS. The company has emphasized pricing execution, productivity initiatives, and capital returns, having returned billions to shareholders through dividends and buybacks. Analyst consensus has leaned moderately positive, with price targets generally implying upside from recent trading levels.
Trending AI Robots
Tickeron's Trending AI Robots page curates a selection of the platform's AI-powered trading bots, chosen for their suitability to current market conditions. Tickeron maintains hundreds of AI trading bots that collectively trade thousands of different tickers, each with its own trading style, strategy, timeframe, performance statistics, and set of instruments. Because not every bot fits every market regime, the Trending AI Robots section highlights those currently standing out, helping traders filter for strategies that align with prevailing volatility, trend, and momentum conditions. Reviewing this curated list can offer a data-driven perspective on how automated systems are approaching names like CPB and MDLZ. Explore the Trending AI Robots page to see which strategies are currently favored.
Head-to-Head Comparison
The clearest contrast between these two names is geographic diversification. CPB is heavily exposed to the U.S. consumer and private-label competition, making it more sensitive to domestic demand, tariffs, and grocery-channel dynamics. MDLZ spreads risk across developed and emerging markets, where pricing power and category growth have historically been stronger, though it carries currency and cocoa-cost exposure.
On growth drivers, CPB leans on portfolio reshaping, cost savings, and its Rao's brand, while MDLZ leans on premium and emerging-market categories, channel expansion, and brand reinvestment. On risk factors, CPB faces leverage and margin compression tied to input costs and tariffs; MDLZ faces cocoa-price volatility and North American volume softness. From a momentum perspective, MDLZ's pricing-led revenue resilience has contrasted with CPB's steeper share-price decline and lower earnings guidance, though both stocks reflect a broader shift of consumers toward value and store brands.
Tickeron AI Verdict
Based on observable factors such as trend consistency, relative earnings resilience, diversification, and catalyst positioning, Tickeron's AI would likely favor MDLZ over CPB in the current environment. MDLZ's pricing-led revenue growth, global diversification, and more stable forward earnings outlook suggest comparatively firmer fundamental footing, while CPB's steeper share-price decline and lower full-year guidance signal weaker trend consistency and stability. That said, this assessment is probabilistic rather than definitive: shifts in cocoa prices, U.S. consumer demand, or execution on cost-savings programs could alter the relative picture. Traders should weigh these dynamics against their own objectives and risk tolerance.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CPB is a Buy and MDLZ is a Hold.
CPB in upward trend: price rose above 50-day moving average on October 29, 2026
CPB moved above its 50-day moving average on October 29, 2026 date and that indicates a change from a downward trend to an upward trend. In 23 of 35 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 66%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where CPB's RSI Indicator exited the oversold zone, 17 of 35 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 49%.
The Momentum Indicator moved above the 0 level on October 15, 2026. You may want to consider a long position or call options on CPB as a result. In 47 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 53%.
The Moving Average Convergence Divergence (MACD) for CPB just turned positive on October 09, 2026. Looking at past instances where CPB's MACD turned positive, the stock continued to rise in 22 of 49 cases over the following month. The odds of a continued upward trend are 45%.
Following a +4.03% 3-day Advance, the price is estimated to grow further. Considering data from situations where CPB advanced for three days, in 146 of 291 cases, the price rose further within the following month. The odds of a continued upward trend are 50%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CPB declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 56%.
CPB broke above its upper Bollinger Band on October 22, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
The Aroon Indicator for CPB entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Seasonality Score of 33 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron PE Growth Rating for this company is 35 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.627) is normal, around the industry mean (1.792). P/E Ratio (15.672) is within average values for comparable stocks, (6.361). Projected Growth (PEG Ratio) (0.517) is also within normal values, averaging (8.458). Dividend Yield (0.048) settles around the average of (0.057) among similar stocks. P/S Ratio (0.659) is also within normal values, averaging (4.925).
The Tickeron Price Growth Rating for this company is 58 (best 1 - 100 worst), indicating steady price growth. CPB’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 68 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CPB’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 93, placing this stock worse than average.
Momentum Indicator for MDLZ turns negative, indicating new downward trend
MDLZ saw its Momentum Indicator move below the 0 level on October 28, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 102 similar instances where the indicator turned negative. In 57 of the 102 cases, the stock moved further down in the following days. The odds of a decline are at 56%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The 10-day RSI Indicator for MDLZ moved out of overbought territory on October 21, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 41 similar instances where the indicator moved out of overbought territory. In 19 of the 41 cases, the stock moved lower in the following days. This puts the odds of a move lower at 46%.
The Moving Average Convergence Divergence Histogram (MACD) for MDLZ turned negative on October 29, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 45 similar instances when the indicator turned negative. In 25 of the 45 cases the stock turned lower in the days that followed. This puts the odds of success at 56%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MDLZ declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 51%.
The Aroon Indicator for MDLZ entered a downward trend on October 14, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the oversold zone for 1 day, which means it's wise to expect a price bounce in the near future.
MDLZ moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.
The 10-day moving average for MDLZ crossed bullishly above the 50-day moving average on October 19, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 10 of 16 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 62%.
Following a +2.14% 3-day Advance, the price is estimated to grow further. Considering data from situations where MDLZ advanced for three days, in 166 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 54%.
MDLZ may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron PE Growth Rating for this company is 34 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. MDLZ’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 60 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 65 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 82, placing this stock slightly better than average.
The Tickeron Valuation Rating of 68 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.996) is normal, around the industry mean (1.370). P/E Ratio (22.904) is within average values for comparable stocks, (14.286). Projected Growth (PEG Ratio) (0.891) is also within normal values, averaging (1.364). Dividend Yield (0.033) settles around the average of (0.164) among similar stocks. P/S Ratio (2.028) is also within normal values, averaging (1.937).
CPB | MDLZ | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 65 | 76 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 55 Fair valued | 68 Overvalued | |
PROFIT vs RISK RATING 1..100 | 100 | 65 | |
SMR RATING 1..100 | 68 | 60 | |
PRICE GROWTH RATING 1..100 | 58 | 49 | |
P/E GROWTH RATING 1..100 | 35 | 34 | |
SEASONALITY SCORE 1..100 | 33 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CPB's Valuation (55) in the Food Major Diversified industry is in the same range as MDLZ (68). This means that CPB’s stock grew similarly to MDLZ’s over the last 12 months.
MDLZ's Profit vs Risk Rating (65) in the Food Major Diversified industry is somewhat better than the same rating for CPB (100). This means that MDLZ’s stock grew somewhat faster than CPB’s over the last 12 months.
MDLZ's SMR Rating (60) in the Food Major Diversified industry is in the same range as CPB (68). This means that MDLZ’s stock grew similarly to CPB’s over the last 12 months.
MDLZ's Price Growth Rating (49) in the Food Major Diversified industry is in the same range as CPB (58). This means that MDLZ’s stock grew similarly to CPB’s over the last 12 months.
MDLZ's P/E Growth Rating (34) in the Food Major Diversified industry is in the same range as CPB (35). This means that MDLZ’s stock grew similarly to CPB’s over the last 12 months.
| CPB | MDLZ | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 49% | 1 day ago 46% |
| Stochastic ODDS (%) | 1 day ago 60% | 1 day ago 58% |
| Momentum ODDS (%) | 1 day ago 53% | 1 day ago 56% |
| MACD ODDS (%) | 1 day ago 45% | 1 day ago 56% |
| TrendWeek ODDS (%) | 1 day ago 59% | 1 day ago 57% |
| TrendMonth ODDS (%) | 1 day ago 55% | 1 day ago 50% |
| Advances ODDS (%) | 15 days ago 50% | 15 days ago 54% |
| Declines ODDS (%) | 5 days ago 56% | 3 days ago 51% |
| BollingerBands ODDS (%) | 1 day ago 59% | 1 day ago 54% |
| Aroon ODDS (%) | 1 day ago 56% | 1 day ago 55% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CPB’s FA Score shows that 0 FA rating(s) are green while MDLZ’s FA Score has 0 green FA rating(s).
- CPB’s FA Score: 0 green, 5 red.
- MDLZ’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CPB’s TA Score shows that 5 TA indicator(s) are bullish while MDLZ’s TA Score has 5 bullish TA indicator(s).
- CPB’s TA Score: 5 bullish, 4 bearish.
- MDLZ’s TA Score: 5 bullish, 5 bearish.
Price Growth
CPB (@Food: Major Diversified) experienced а -1.22% price change this week, while MDLZ (@Food: Specialty/Candy) price change was -4.08% for the same time period.
The average weekly price growth across all stocks in the @Food: Major Diversified industry was +15.97%. For the same industry, the average monthly price growth was +7.29%, and the average quarterly price growth was -18.81%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was +2.76%. For the same industry, the average monthly price growth was +3.00%, and the average quarterly price growth was -10.70%.
Reported Earning Dates
CPB is expected to report earnings on Dec 08, 2026.
MDLZ is expected to report earnings on Jan 28, 2027.
Industries' Descriptions
@Food: Major Diversified (+15.97% weekly)Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.
@Food: Specialty/Candy (+2.76% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
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MDLZ and
Correlation & Price change
A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.
| Ticker / NAME | Correlation To MDLZ | 1D Price Change % | ||
|---|---|---|---|---|
| MDLZ | 100% | +1.07% | ||
| GIS - MDLZ | 65% Loosely correlated | +0.82% | ||
| CAG - MDLZ | 59% Loosely correlated | +1.22% | ||
| CPB - MDLZ | 58% Loosely correlated | +1.99% | ||
| KHC - MDLZ | 58% Loosely correlated | +0.17% | ||
| MKC - MDLZ | 58% Loosely correlated | +1.61% | ||
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