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CPB vs MDLZ
Which Stock Would AI Choose? Campbell's Company (CPB) vs. Mondelez International (MDLZ) Stock Comparison
Key Takeaways
- CPB (Campbell's Company) is contending with execution challenges in its Snacks and Fresh Bakery segments, declining volumes, and margin compression.
- MDLZ (Mondelez International) posted solid top-line growth but is absorbing unprecedented cocoa-cost inflation that has compressed profitability.
- Campbell's has reset expectations with a reduced dividend and lower forward guidance, while Mondelez is guiding to a modest recovery as cocoa costs stabilize.
- Mondelez operates a far larger, globally diversified snacking portfolio, whereas Campbell's is more concentrated in U.S.-centric meals, beverages, and snacks.
- Relative momentum has diverged, with Mondelez showing steadier price behavior and Campbell's experiencing a sharper repricing.
Introduction
Both CPB and MDLZ are consumer staples names, yet they sit at very different points in the packaged-food landscape. Campbell's Company is a U.S.-focused meals, beverages, and snacks producer, while Mondelez International is a global snacking leader behind brands such as Oreo, Cadbury, and Ritz. This stock comparison is relevant for investors weighing a domestically concentrated turnaround story against a diversified multinational managing commodity-driven margin pressure. Traders monitoring relative performance and market positioning will find these two names a useful contrast in how scale, geography, and input costs shape near-term outcomes.
CPB Overview and Recent Performance
Campbell's Company, rebranded from Campbell Soup Company, operates two primary segments: Meals & Beverages (soups, sauces, and beverages) and Snacks (Goldfish, Snyder's-Lance, Pepperidge Farm, Kettle, and Cape Cod). In recent market activity, CPB has faced notable pressure. Management has cited execution issues in its Fresh Bakery business, intensifying competition in salty snacks, and volume declines across core categories. These factors have driven margin compression and lower operating income.
Investor sentiment has also been shaped by a meaningful reset in capital allocation. Campbell's reduced its quarterly dividend by roughly a third and issued forward guidance calling for lower net sales, as management prioritizes debt reduction and operational stabilization. The company has recorded impairment charges on certain snack trademarks, underscoring the pressure in that portfolio. As a result, CPB has underperformed over the past year, with its shares repricing lower amid cautious sell-side revisions and a more defensive investor posture.
MDLZ Overview and Recent Performance
Mondelez International is one of the world's largest snacking companies, with a portfolio spanning biscuits, chocolate, gum, and candy across developed and emerging markets. Key brands include Oreo, Cadbury, Toblerone, Milka, LU, and Clif. In recent quarters, MDLZ has delivered consistent top-line growth, with full-year organic revenue advancing in the mid-single digits on the back of pricing, even as volume/mix declined.
The dominant story for Mondelez has been cocoa. Unprecedented cocoa-cost inflation has compressed gross and operating margins and weighed on earnings per share (EPS, a company's profit divided by its outstanding shares). Management has responded with pricing, productivity programs, and supply-chain investments. Emerging markets have remained a bright spot, growing at a high single-digit pace, while the U.S. biscuit category has been softer. Looking ahead, the company has guided to flat-to-modest organic revenue and EPS growth, with a path to recovery as cocoa costs stabilize and brand investment increases.
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Head-to-Head Comparison
The clearest contrast between these two companies is scale and diversification. Mondelez generates roughly $38 billion in annual revenue across global markets and multiple snacking categories, while Campbell's is smaller and more concentrated in U.S. grocery staples. This gives Mondelez broader geographic exposure and pricing leverage but also leaves it highly sensitive to single-commodity shocks such as cocoa.
On growth drivers, Mondelez leans on emerging-market expansion, brand innovation, and revenue-growth management, whereas Campbell's is focused on stabilizing volumes, restoring snack competitiveness, and improving bakery execution. Risk profiles differ accordingly: Campbell's faces company-specific execution and balance-sheet pressures, while Mondelez's near-term risk is primarily commodity-driven margin erosion and price elasticity in chocolate.
From a momentum standpoint, CPB has experienced a sharper decline and dividend reset, while MDLZ has held a steadier range despite its earnings headwinds. Sector exposure is also distinct—both are consumer staples, but Mondelez's confectionery and biscuit mix carries different demand characteristics than Campbell's soups, sauces, and salty snacks.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely assign a higher relative favorability to MDLZ at this juncture. Mondelez exhibits more consistent trend structure, greater revenue stability, and clearer catalysts in the form of stabilizing cocoa costs and emerging-market growth, even while margins remain pressured. Campbell's, by contrast, is navigating a more pronounced earnings and dividend reset, with execution uncertainty across multiple segments. That said, the AI's assessment is probabilistic rather than definitive—both names carry distinct risks, and a change in cocoa prices, consumer demand, or competitive dynamics could shift the relative ranking.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is CPB is a Hold and MDLZ is a Hold.
CPB's Indicator enters downward trend
The Aroon Indicator for CPB entered a downward trend on October 13, 2026. Tickeron's A.I.dvisor identified a pattern where the AroonDown red line was above 70 while the AroonUp green line was below 30 for three straight days. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options. A.I.dvisor looked at 230 similar instances where the Aroon Indicator formed such a pattern. In 136 of the 230 cases the stock moved lower. This puts the odds of a downward move at 59%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 12, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on CPB as a result. In 50 of 90 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 56%.
The 10-day moving average for CPB crossed bearishly below the 50-day moving average on September 10, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 5 of 13 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 38%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where CPB declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 55%.
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where CPB's RSI Indicator exited the oversold zone, 19 of 36 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 53%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 36 of 61 cases where CPB's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 59%.
The Moving Average Convergence Divergence (MACD) for CPB just turned positive on October 09, 2026. Looking at past instances where CPB's MACD turned positive, the stock continued to rise in 31 of 50 cases over the following month. The odds of a continued upward trend are 62%.
Following a +4.44% 3-day Advance, the price is estimated to grow further. Considering data from situations where CPB advanced for three days, in 145 of 286 cases, the price rose further within the following month. The odds of a continued upward trend are 51%.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 4 (best 1 - 100 worst) indicates that the company is seriously undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (1.552) is normal, around the industry mean (5.422). P/E Ratio (15.321) is within average values for comparable stocks, (32.504). Projected Growth (PEG Ratio) (0.517) is also within normal values, averaging (8.458). CPB has a moderately high Dividend Yield (0.078) as compared to the industry average of (0.025). P/S Ratio (0.659) is also within normal values, averaging (4.925).
The Tickeron PE Growth Rating for this company is 38 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 63 (best 1 - 100 worst), indicating steady price growth. CPB’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 68 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. CPB’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 92, placing this stock worse than average.
MDLZ in +2.46% Uptrend, rising for three consecutive days on October 06, 2026
Moving higher for three straight days is viewed as a bullish sign. Keep an eye on this stock for future growth. Considering data from situations where MDLZ advanced for three days, in 168 of 308 cases, the price rose further within the following month. The odds of a continued upward trend are 55%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The RSI Oscillator points to a transition from a downward trend to an upward trend -- in cases where MDLZ's RSI Oscillator exited the oversold zone, 13 of 34 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 38%.
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on MDLZ as a result. In 51 of 100 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 51%.
The Moving Average Convergence Divergence (MACD) for MDLZ just turned positive on October 08, 2026. Looking at past instances where MDLZ's MACD turned positive, the stock continued to rise in 21 of 45 cases over the following month. The odds of a continued upward trend are 47%.
MDLZ moved above its 50-day moving average on October 12, 2026 date and that indicates a change from a downward trend to an upward trend.
MDLZ may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Stochastic Oscillator has been in the overbought zone for 2 days. Expect a price pull-back in the near future.
The 10-day moving average for MDLZ crossed bearishly below the 50-day moving average on September 21, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 7 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 44%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where MDLZ declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 50%.
The Aroon Indicator for MDLZ entered a downward trend on October 13, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 22 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.884) is normal, around the industry mean (3.067). P/E Ratio (22.043) is within average values for comparable stocks, (21.001). Projected Growth (PEG Ratio) (0.891) is also within normal values, averaging (1.364). Dividend Yield (0.033) settles around the average of (0.019) among similar stocks. P/S Ratio (2.028) is also within normal values, averaging (1.937).
The Tickeron PE Growth Rating for this company is 42 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Price Growth Rating for this company is 46 (best 1 - 100 worst), indicating steady price growth. MDLZ’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Seasonality Score of 50 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron SMR rating for this company is 60 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Profit vs. Risk Rating rating for this company is 73 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. MDLZ’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 83, placing this stock better than average.
CPB | MDLZ | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 63 | 58 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 4 Undervalued | 22 Undervalued | |
PROFIT vs RISK RATING 1..100 | 100 | 73 | |
SMR RATING 1..100 | 68 | 60 | |
PRICE GROWTH RATING 1..100 | 63 | 46 | |
P/E GROWTH RATING 1..100 | 38 | 42 | |
SEASONALITY SCORE 1..100 | n/a | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
CPB's Valuation (4) in the Food Major Diversified industry is in the same range as MDLZ (22). This means that CPB’s stock grew similarly to MDLZ’s over the last 12 months.
MDLZ's Profit vs Risk Rating (73) in the Food Major Diversified industry is in the same range as CPB (100). This means that MDLZ’s stock grew similarly to CPB’s over the last 12 months.
MDLZ's SMR Rating (60) in the Food Major Diversified industry is in the same range as CPB (68). This means that MDLZ’s stock grew similarly to CPB’s over the last 12 months.
MDLZ's Price Growth Rating (46) in the Food Major Diversified industry is in the same range as CPB (63). This means that MDLZ’s stock grew similarly to CPB’s over the last 12 months.
CPB's P/E Growth Rating (38) in the Food Major Diversified industry is in the same range as MDLZ (42). This means that CPB’s stock grew similarly to MDLZ’s over the last 12 months.
| CPB | MDLZ | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 53% | 1 day ago 38% |
| Stochastic ODDS (%) | 1 day ago 59% | 1 day ago 49% |
| Momentum ODDS (%) | 1 day ago 56% | 1 day ago 51% |
| MACD ODDS (%) | 1 day ago 62% | 1 day ago 47% |
| TrendWeek ODDS (%) | 1 day ago 57% | 1 day ago 53% |
| TrendMonth ODDS (%) | 1 day ago 59% | 1 day ago 52% |
| Advances ODDS (%) | 16 days ago 51% | 9 days ago 55% |
| Declines ODDS (%) | 1 day ago 55% | 14 days ago 50% |
| BollingerBands ODDS (%) | N/A | 1 day ago 46% |
| Aroon ODDS (%) | 1 day ago 59% | 1 day ago 57% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
CPB’s FA Score shows that 1 FA rating(s) are green while MDLZ’s FA Score has 1 green FA rating(s).
- CPB’s FA Score: 1 green, 4 red.
- MDLZ’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
CPB’s TA Score shows that 4 TA indicator(s) are bullish while MDLZ’s TA Score has 6 bullish TA indicator(s).
- CPB’s TA Score: 4 bullish, 4 bearish.
- MDLZ’s TA Score: 6 bullish, 4 bearish.
Price Growth
CPB (@Food: Major Diversified) experienced а -0.26% price change this week, while MDLZ (@Food: Specialty/Candy) price change was +3.15% for the same time period.
The average weekly price growth across all stocks in the @Food: Major Diversified industry was -1.34%. For the same industry, the average monthly price growth was -9.68%, and the average quarterly price growth was -18.96%.
The average weekly price growth across all stocks in the @Food: Specialty/Candy industry was -0.78%. For the same industry, the average monthly price growth was -7.25%, and the average quarterly price growth was -25.26%.
Reported Earning Dates
CPB is expected to report earnings on Dec 09, 2026.
MDLZ is expected to report earnings on Nov 03, 2026.
Industries' Descriptions
@Food: Major Diversified (-1.34% weekly)Companies in this industry usually make a diverse range of agricultural and/or processed food. Some prominent names in this segment are Mondelez International, which makes chocolates, biscuits, cookies etc. The Kraft Heinz Company specializes in ketchups, sauces, fruit drink pouches and many more. General Mills, Inc. sells flour and cereal. Kellogg is famous for its snacks and breakfast cereal. And so on down the line. As more and more consumers are looking for healthier options in food in recent years, several legacy food companies have responded by revamping brands to include organic and no-added-sugar versions, and/or acquiring healthy food firms, and even streamlining operations.
@Food: Specialty/Candy (-0.78% weekly)A specialty/candy manufacturer specializes in one or more of the following: chocolate, candies, pasta, condiments, seasonings, among other items. Hershey Company, McCormick & Company and J.M. Smucker Company are some of the major firms in this segment. Demand for this industry’s products comes from both institutions/restaurants as well as households.
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CPB and
Correlation & Price change
A.I.dvisor indicates that over the last year, CPB has been loosely correlated with KHC. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if CPB jumps, then KHC could also see price increases.
MDLZ and
Correlation & Price change
A.I.dvisor indicates that over the last year, MDLZ has been loosely correlated with GIS. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if MDLZ jumps, then GIS could also see price increases.
| Ticker / NAME | Correlation To MDLZ | 1D Price Change % | ||
|---|---|---|---|---|
| MDLZ | 100% | -0.47% | ||
| GIS - MDLZ | 65% Loosely correlated | -0.81% | ||
| CAG - MDLZ | 59% Loosely correlated | +0.15% | ||
| CPB - MDLZ | 58% Loosely correlated | -0.68% | ||
| KHC - MDLZ | 58% Loosely correlated | -0.09% | ||
| MKC - MDLZ | 58% Loosely correlated | -1.02% | ||
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