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DECK vs KTB
Which Stock Would AI Choose? Deckers Outdoor Corporation (DECK) vs. Kontoor Brands, Inc. (KTB) Stock Comparison
Key Takeaways
- Deckers Outdoor Corporation (DECK) reported record third-quarter fiscal 2026 results driven by HOKA and UGG brand growth, leading to raised full-year guidance for revenue and earnings per share.
- Kontoor Brands, Inc. (KTB) delivered stronger-than-expected first-quarter 2026 results and raised its full-year 2026 revenue and adjusted earnings per share outlook while announcing plans to divest the Lee brand and a $750 million share repurchase program.
- Over recent weeks, DECK shares have faced downward pressure amid broader consumer discretionary sector challenges, trading at lower levels compared to earlier peaks in the past year.
- KTB has shown relative resilience with positive analyst sentiment following its recent earnings update and strategic moves, maintaining a more stable positioning in the apparel sector.
- Both companies operate in consumer cyclical sectors but differ in growth drivers: DECK benefits from premium footwear momentum while KTB focuses on denim and lifestyle brands with portfolio optimization.
- Market sentiment reflects contrasting recent momentum, with DECK emphasizing operational execution and KTB highlighting strategic repositioning and capital returns.
Introduction
This comparison examines Deckers Outdoor Corporation (DECK) and Kontoor Brands, Inc. (KTB), two consumer discretionary stocks with distinct brand portfolios and market exposures. Traders and investors seeking to understand relative performance, sector positioning, and recent catalysts in footwear and apparel may find this analysis relevant. The review draws on observable market data and company developments to highlight key contrasts without forward-looking speculation.
DECK Overview and Recent Performance
Deckers Outdoor Corporation (DECK) designs, markets, and distributes footwear and apparel under brands including HOKA and UGG. In recent market activity, the company reported record third-quarter fiscal 2026 results, with net sales reaching $1.958 billion and diluted earnings per share of $3.33. HOKA sales grew 18.5 percent while UGG increased 4.9 percent, prompting an upward revision to full-year fiscal 2026 guidance for revenue between $5.400 billion and $5.425 billion and diluted earnings per share between $6.80 and $6.85. Despite these operational highlights, DECK shares experienced downward pressure over recent weeks amid broader sneaker market challenges, reflecting a shift in short-term sentiment.
KTB Overview and Recent Performance
Kontoor Brands, Inc. (KTB) develops, markets, and distributes apparel under brands such as Wrangler. In recent market activity, the company reported first-quarter 2026 results showing revenue of $808 million including discontinued operations, with continuing operations at $613 million. Adjusted earnings per share came in at $1.06 from continuing operations. Management raised full-year 2026 guidance to revenue of $3.41 billion to $3.46 billion and adjusted earnings per share of $6.60 to $6.70. Additional strategic updates included a planned divestiture of the Lee brand and a $750 million share repurchase program, contributing to a more constructive tone in recent trading sessions.
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Head-to-Head Comparison
Deckers Outdoor Corporation (DECK) and Kontoor Brands, Inc. (KTB) operate in adjacent consumer cyclical segments yet pursue different primary growth drivers. DECK centers on premium performance footwear with strong brand momentum in HOKA, while KTB emphasizes denim and lifestyle apparel with recent portfolio streamlining through the planned Lee divestiture. In terms of recent momentum, DECK benefited from robust quarterly results and guidance increases but encountered short-term share price softness, whereas KTB combined earnings outperformance with capital return initiatives that supported steadier sentiment. Risk factors include DECK’s exposure to discretionary spending cycles in footwear and KTB’s reliance on apparel trends alongside execution of brand transitions. Sector exposure places both within consumer discretionary, though DECK tilts toward athletic and casual footwear while KTB focuses on workwear and casual denim. Overall market sentiment has favored KTB’s strategic clarity in recent weeks relative to DECK’s operational focus amid sector-wide headwinds.
Tickeron AI Verdict
Based on observable factors such as recent earnings consistency, guidance revisions, and relative share price stability, Tickeron’s AI models currently assign a modestly higher probability of favorable positioning to Kontoor Brands, Inc. (KTB) over Deckers Outdoor Corporation (DECK). KTB’s combination of raised outlook, brand optimization, and share repurchase program provides clearer near-term catalysts compared with DECK’s strong but more volatile performance backdrop. This assessment remains probabilistic and reflects data available in the current market environment.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and KTB is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileKTB’s FA Score has 2 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- KTB’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while KTB’s TA Score has 7 bullish TA indicator(s).
- DECK’s TA Score: 6 bullish, 5 bearish.
- KTB’s TA Score: 7 bullish, 4 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а -6.16% price change this week, while KTB (@Apparel/Footwear) price change was -3.89% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -6.70%. For the same industry, the average monthly price growth was -0.78%, and the average quarterly price growth was +2.20%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was -1.13%. For the same industry, the average monthly price growth was +4.29%, and the average quarterly price growth was +10.64%.
Reported Earning Dates
DECK is expected to report earnings on Jul 23, 2026.
KTB is expected to report earnings on Jul 30, 2026.
Industries' Descriptions
@Wholesale Distributors (-6.70% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (-1.13% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
| DECK | KTB | DECK / KTB | |
| Capitalization | 14.7B | 4.21B | 349% |
| EBITDA | 1.41B | 475M | 296% |
| Gain YTD | 1.833 | 26.505 | 7% |
| P/E Ratio | 15.04 | 15.35 | 98% |
| Revenue | 5.47B | 3.34B | 164% |
| Total Cash | 1.91B | N/A | - |
| Total Debt | 375M | 1.28B | 29% |
DECK | KTB | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 73 | 30 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | 22 Undervalued | |
PROFIT vs RISK RATING 1..100 | 78 | 67 | |
SMR RATING 1..100 | 23 | 19 | |
PRICE GROWTH RATING 1..100 | 46 | 42 | |
P/E GROWTH RATING 1..100 | 57 | 55 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
KTB's Valuation (22) in the null industry is somewhat better than the same rating for DECK (77) in the Apparel Or Footwear industry. This means that KTB’s stock grew somewhat faster than DECK’s over the last 12 months.
KTB's Profit vs Risk Rating (67) in the null industry is in the same range as DECK (78) in the Apparel Or Footwear industry. This means that KTB’s stock grew similarly to DECK’s over the last 12 months.
KTB's SMR Rating (19) in the null industry is in the same range as DECK (23) in the Apparel Or Footwear industry. This means that KTB’s stock grew similarly to DECK’s over the last 12 months.
KTB's Price Growth Rating (42) in the null industry is in the same range as DECK (46) in the Apparel Or Footwear industry. This means that KTB’s stock grew similarly to DECK’s over the last 12 months.
KTB's P/E Growth Rating (55) in the null industry is in the same range as DECK (57) in the Apparel Or Footwear industry. This means that KTB’s stock grew similarly to DECK’s over the last 12 months.
| DECK | KTB | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 69% | 1 day ago 69% |
| Stochastic ODDS (%) | 1 day ago 72% | 1 day ago 78% |
| Momentum ODDS (%) | 1 day ago 73% | 1 day ago 74% |
| MACD ODDS (%) | 1 day ago 67% | 1 day ago 81% |
| TrendWeek ODDS (%) | 1 day ago 72% | 1 day ago 73% |
| TrendMonth ODDS (%) | 1 day ago 73% | 1 day ago 69% |
| Advances ODDS (%) | 14 days ago 74% | 15 days ago 71% |
| Declines ODDS (%) | 7 days ago 70% | 6 days ago 74% |
| BollingerBands ODDS (%) | 1 day ago 79% | 1 day ago 69% |
| Aroon ODDS (%) | 1 day ago 72% | 1 day ago 65% |
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| ETFs / NAME | Price $ | Chg $ | Chg % |
| AMID | 36.08 | 0.25 | +0.69% |
| Argent Mid Cap ETF | |||
| MAYM | 32.87 | -0.05 | -0.15% |
| FT Vest U.S. Equity Max Buffer ETF - May | |||
| URTH | 202.37 | -0.36 | -0.18% |
| iShares MSCI World ETF | |||
| VGM | 10.37 | -0.05 | -0.48% |
| Invesco Trust Investment Grade Municipals | |||
| BIS | 15.73 | -0.60 | -3.68% |
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KTB and
Correlation & Price change
A.I.dvisor indicates that over the last year, KTB has been loosely correlated with SHOO. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if KTB jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To KTB | 1D Price Change % | ||
|---|---|---|---|---|
| KTB | 100% | -2.60% | ||
| SHOO - KTB | 64% Loosely correlated | -3.30% | ||
| CROX - KTB | 53% Loosely correlated | -1.00% | ||
| LEVI - KTB | 52% Loosely correlated | -0.38% | ||
| COLM - KTB | 50% Loosely correlated | -2.51% | ||
| NKE - KTB | 49% Loosely correlated | -4.45% | ||
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