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DECK vs KTB
Which Stock Would AI Choose? Deckers Outdoor (DECK) vs. Kontoor Brands (KTB) Stock Comparison
Key Takeaways
- DECK (Deckers Outdoor) is a premium footwear leader behind UGG and HOKA, but its growth is moderating and management recently trimmed its forward revenue outlook.
- KTB (Kontoor Brands) is reshaping its portfolio around Wrangler and Helly Hansen and has shown stronger recent momentum, a rising dividend, and a "Buy" consensus.
- DECK trades near its 52-week low with a mostly "Hold" analyst stance, while KTB carries a "Buy" consensus and larger estimated upside.
- Tickeron AI Verdict: KTB — based on trend consistency, portfolio transformation catalysts, and relative positioning, the AI currently favors Kontoor Brands.
- For more detail on each name, explore DECK Major News, DECK Today's Price Move, KTB Major News, and KTB Today's Price Move.
- To see how AI trading bots are positioned across the market, explore the curated Trending AI Robots section.
Introduction
This stock comparison examines two well-known apparel and footwear companies that compete for a similar discretionary consumer dollar yet follow different playbooks. DECK (Deckers Outdoor) leans on premium performance and lifestyle brands such as HOKA and UGG, while KTB (Kontoor Brands) is anchored by heritage denim and workwear names like Wrangler and Lee alongside the recently acquired Helly Hansen. For traders and investors evaluating relative performance and market positioning, the contrast is instructive: one name is defending a growth premium against decelerating momentum, while the other is executing a portfolio transformation that has lifted recent sentiment. This analysis compares their recent performance, catalysts, and risk profiles.
DECK Overview and Recent Performance
Deckers Outdoor Corporation designs and markets footwear and apparel primarily under the UGG and HOKA brands, with a smaller Teva business. Over recent years, HOKA has been the growth engine, while UGG has evolved into a year-round lifestyle franchise. However, recent market activity has reflected a maturing growth narrative. In its latest quarter, DECK reported revenue that modestly missed expectations even as earnings per share (EPS) exceeded estimates, and management lowered its full-year revenue guidance amid a softer consumer environment and logistics disruptions in Europe. Shares have drifted toward the lower end of their 52-week range, and several analysts have trimmed price targets. Positives include a debt-light balance sheet, strong cash generation, an aggressive buyback program, and robust international demand for HOKA and UGG. Sentiment remains cautious as investors weigh slowing top-line growth against still-solid profitability.
KTB Overview and Recent Performance
Kontoor Brands, Inc. designs and sells apparel under Wrangler and Lee, and expanded into premium outdoor gear through its Helly Hansen acquisition. The company is in the middle of a portfolio transformation: it has agreed to divest its Lee business to focus on the higher-growth Wrangler and Helly Hansen franchises. This strategic shift has been a central driver of recent market sentiment. KTB has posted a strong year-to-date return that outpaces the broader market, and it has raised its quarterly dividend, signaling confidence in cash generation. Revenue growth has been boosted significantly by the Helly Hansen integration, and management has lifted full-year guidance. With an analyst consensus of "Buy" and a share price well above its 52-week low, KTB's momentum and catalyst story stand in contrast to DECK's more defensive, transition-phase profile.
Trending AI Robots
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Head-to-Head Comparison
The two companies differ sharply in business model and growth drivers. DECK is concentrated in premium footwear with global brand equity but faces a decelerating growth curve and a smaller addressable pool of high-spending consumers. KTB operates across denim, workwear, and outdoor apparel, with a more diversified revenue base and an active catalyst in its Lee divestiture and Helly Hansen integration. On momentum, KTB has shown relative strength, while DECK has traded defensively near its lows. Risk profiles also differ: DECK carries concentration risk in two dominant brands and tariff and currency exposure, whereas KTB faces integration execution risk and elevated leverage following its acquisition. Valuation-wise, DECK trades at a lower price-to-earnings (P/E) multiple, reflecting tempered growth expectations, while KTB commands a higher multiple justified by its turnaround narrative and dividend yield. Market sentiment currently leans more favorably toward KTB.
Tickeron AI Verdict
Based on observable factors such as trend consistency, relative momentum, catalyst strength, and market positioning, Tickeron's AI would currently favor KTB over DECK. Kontoor Brands combines a rising dividend, a portfolio-reshaping catalyst, upwardly revised guidance, and a "Buy" analyst consensus, while Deckers is navigating moderating growth and reduced forward guidance despite its strong brands and balance sheet. The verdict is expressed in probabilistic terms: KTB's trend and catalyst profile appears more aligned with current market conditions, though both names carry distinct risks that could shift this relative positioning.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and KTB is a StrongBuy.
DECK in upward trend: 10-day moving average moved above 50-day moving average on October 20, 2026
The 10-day moving average for DECK crossed bullishly above the 50-day moving average on October 20, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 14 of 17 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 82%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on November 04, 2026. You may want to consider a long position or call options on DECK as a result. In 67 of 86 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 78%.
The Moving Average Convergence Divergence (MACD) for DECK just turned positive on November 03, 2026. Looking at past instances where DECK's MACD turned positive, the stock continued to rise in 37 of 47 cases over the following month. The odds of a continued upward trend are 79%.
DECK moved above its 50-day moving average on November 02, 2026 date and that indicates a change from a downward trend to an upward trend.
Following a +2.76% 3-day Advance, the price is estimated to grow further. Considering data from situations where DECK advanced for three days, in 218 of 306 cases, the price rose further within the following month. The odds of a continued upward trend are 71%.
The Aroon Indicator entered an Uptrend today. In 170 of 234 cases where DECK Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 73%.
Bearish Trend Analysis
The Stochastic Oscillator demonstrated that the ticker has stayed in the overbought zone for 5 days. The longer the ticker stays in the overbought zone, the sooner a price pull-back is expected.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where DECK declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 70%.
DECK broke above its upper Bollinger Band on October 15, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 25 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 40 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Seasonality Score of 47 (best 1 - 100 worst) indicates that the company is fair valued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Price Growth Rating for this company is 49 (best 1 - 100 worst), indicating steady price growth. DECK’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 55 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: DECK's P/B Ratio (5.130) is slightly higher than the industry average of (2.998). P/E Ratio (12.299) is within average values for comparable stocks, (12.296). Projected Growth (PEG Ratio) (0.959) is also within normal values, averaging (0.949). Dividend Yield (0.000) settles around the average of (0.057) among similar stocks. P/S Ratio (2.017) is also within normal values, averaging (1.162).
The Tickeron Profit vs. Risk Rating rating for this company is 85 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. DECK’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 88, placing this stock better than average.
KTB in upward trend: price rose above 50-day moving average on October 15, 2026
KTB moved above its 50-day moving average on October 15, 2026 date and that indicates a change from a downward trend to an upward trend. In 40 of 52 similar past instances, the stock price increased further within the following month. The odds of a continued upward trend are 77%.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Momentum Indicator moved above the 0 level on October 08, 2026. You may want to consider a long position or call options on KTB as a result. In 60 of 84 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 71%.
The 10-day moving average for KTB crossed bullishly above the 50-day moving average on October 22, 2026. This indicates that the trend has shifted higher and could be considered a buy signal. In 11 of 15 past instances when the 10-day crossed above the 50-day, the stock continued to move higher over the following month. The odds of a continued upward trend are 73%.
Following a +7.44% 3-day Advance, the price is estimated to grow further. Considering data from situations where KTB advanced for three days, in 225 of 311 cases, the price rose further within the following month. The odds of a continued upward trend are 72%.
The Aroon Indicator entered an Uptrend today. In 156 of 228 cases where KTB Aroon's Indicator entered an Uptrend, the price rose further within the following month. The odds of a continued Uptrend are 68%.
Bearish Trend Analysis
The 10-day RSI Indicator for KTB moved out of overbought territory on November 05, 2026. This could be a bearish sign for the stock. Traders may want to consider selling the stock or buying put options. Tickeron's A.I.dvisor looked at 47 similar instances where the indicator moved out of overbought territory. In 33 of the 47 cases, the stock moved lower in the following days. This puts the odds of a move lower at 70%.
The Stochastic Oscillator entered the overbought zone. Expect a price pull-back in the foreseeable future.
The 50-day moving average for KTB moved below the 200-day moving average on October 22, 2026. This could be a long-term bearish signal for the stock as the stock shifts to an downward trend.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where KTB declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 73%.
KTB broke above its upper Bollinger Band on November 09, 2026. This could be a sign that the stock is set to drop as the stock moves back below the upper band and toward the middle band. You may want to consider selling the stock or exploring put options.
Fundamental Analysis (Ratings)
The Tickeron SMR rating for this company is 21 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 38 (best 1 - 100 worst), indicating steady price growth. KTB’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 47 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 90, placing this stock slightly better than average.
The Tickeron PE Growth Rating for this company is 62 (best 1 - 100 worst), pointing to average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Valuation Rating of 65 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: KTB's P/B Ratio (6.809) is slightly higher than the industry average of (2.911). P/E Ratio (15.921) is within average values for comparable stocks, (14.016). Projected Growth (PEG Ratio) (0.010) is also within normal values, averaging (0.686). Dividend Yield (0.028) settles around the average of (0.328) among similar stocks. P/S Ratio (1.114) is also within normal values, averaging (0.827).
DECK | KTB | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 59 | 82 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 55 Fair valued | 65 Fair valued | |
PROFIT vs RISK RATING 1..100 | 85 | 47 | |
SMR RATING 1..100 | 25 | 21 | |
PRICE GROWTH RATING 1..100 | 49 | 38 | |
P/E GROWTH RATING 1..100 | 40 | 62 | |
SEASONALITY SCORE 1..100 | 47 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
DECK's Valuation (55) in the Apparel Or Footwear industry is in the same range as KTB (65) in the null industry. This means that DECK’s stock grew similarly to KTB’s over the last 12 months.
KTB's Profit vs Risk Rating (47) in the null industry is somewhat better than the same rating for DECK (85) in the Apparel Or Footwear industry. This means that KTB’s stock grew somewhat faster than DECK’s over the last 12 months.
KTB's SMR Rating (21) in the null industry is in the same range as DECK (25) in the Apparel Or Footwear industry. This means that KTB’s stock grew similarly to DECK’s over the last 12 months.
KTB's Price Growth Rating (38) in the null industry is in the same range as DECK (49) in the Apparel Or Footwear industry. This means that KTB’s stock grew similarly to DECK’s over the last 12 months.
DECK's P/E Growth Rating (40) in the Apparel Or Footwear industry is in the same range as KTB (62) in the null industry. This means that DECK’s stock grew similarly to KTB’s over the last 12 months.
| DECK | KTB | |
|---|---|---|
| RSI ODDS (%) | N/A | 1 day ago 70% |
| Stochastic ODDS (%) | 1 day ago 63% | 1 day ago 77% |
| Momentum ODDS (%) | 1 day ago 78% | 3 days ago 71% |
| MACD ODDS (%) | 1 day ago 79% | N/A |
| TrendWeek ODDS (%) | 1 day ago 72% | 1 day ago 73% |
| TrendMonth ODDS (%) | 1 day ago 73% | 1 day ago 71% |
| Advances ODDS (%) | 14 days ago 71% | 2 days ago 72% |
| Declines ODDS (%) | 1 day ago 70% | 6 days ago 73% |
| BollingerBands ODDS (%) | 1 day ago 68% | 1 day ago 78% |
| Aroon ODDS (%) | 1 day ago 73% | 1 day ago 68% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green while KTB’s FA Score has 1 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- KTB’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while KTB’s TA Score has 5 bullish TA indicator(s).
- DECK’s TA Score: 6 bullish, 3 bearish.
- KTB’s TA Score: 5 bullish, 5 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а +6.78% price change this week, while KTB (@Apparel/Footwear) price change was +7.63% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -5.38%. For the same industry, the average monthly price growth was +8.44%, and the average quarterly price growth was +25.83%.
The average weekly price growth across all stocks in the @Apparel/Footwear industry was +32.20%. For the same industry, the average monthly price growth was +35.29%, and the average quarterly price growth was +15.75%.
Reported Earning Dates
DECK is expected to report earnings on Feb 04, 2027.
KTB is expected to report earnings on Mar 02, 2027.
Industries' Descriptions
@Wholesale Distributors (-5.38% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
@Apparel/Footwear (+32.20% weekly)Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.
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DECK and
Correlation & Price change
A.I.dvisor indicates that over the last year, DECK has been loosely correlated with WWW. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then WWW could also see price increases.
| Ticker / NAME | Correlation To DECK | 1D Price Change % | ||
|---|---|---|---|---|
| DECK | 100% | -1.57% | ||
| WWW - DECK | 57% Loosely correlated | +1.11% | ||
| BIRK - DECK | 53% Loosely correlated | -1.77% | ||
| ONON - DECK | 52% Loosely correlated | +0.03% | ||
| KTB - DECK | 49% Loosely correlated | -4.17% | ||
| CAL - DECK | 48% Loosely correlated | -0.22% | ||
More | ||||
KTB and
Correlation & Price change
A.I.dvisor indicates that over the last year, KTB has been loosely correlated with SHOO. These tickers have moved in lockstep 64% of the time. This A.I.-generated data suggests there is some statistical probability that if KTB jumps, then SHOO could also see price increases.
| Ticker / NAME | Correlation To KTB | 1D Price Change % | ||
|---|---|---|---|---|
| KTB | 100% | -4.17% | ||
| SHOO - KTB | 64% Loosely correlated | +0.40% | ||
| CROX - KTB | 53% Loosely correlated | +0.20% | ||
| NKE - KTB | 49% Loosely correlated | -0.91% | ||
| DECK - KTB | 49% Loosely correlated | -1.57% | ||
| ONON - KTB | 47% Loosely correlated | +0.03% | ||
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