DECK
Price
$107.80
Change
+$1.81 (+1.71%)
Updated
Jul 13 closing price
Capitalization
14.97B
9 days until earnings call
Intraday BUY SELL Signals
LAKE
Price
$11.00
Change
-$0.03 (-0.27%)
Updated
Jul 13 closing price
Capitalization
108.44M
51 days until earnings call
Intraday BUY SELL Signals
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DECK vs LAKE

DECK vs LAKE Comparison Chart in %
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DECK vs. LAKE commentary
Jul 14, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and LAKE is a StrongBuy.

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COMPARISON
Comparison
Jul 14, 2026
Stock price -- (DECK: $107.80 vs. LAKE: $11.00)
Brand notoriety: DECK: Not notable vs. LAKE: Notable
DECK represents the Wholesale Distributors, while LAKE is part of the Apparel/Footwear industry
Current volume relative to the 65-day Moving Average: DECK: 95% vs. LAKE: 14%
Market capitalization -- DECK: $14.97B vs. LAKE: $108.44M
DECK [@Wholesale Distributors] is valued at $14.97B. LAKE’s [@Apparel/Footwear] market capitalization is $108.44M. The market cap for tickers in the [@Wholesale Distributors] industry ranges from $64.8B to $0. The market cap for tickers in the [@Apparel/Footwear] industry ranges from $27.62B to $0. The average market capitalization across the [@Wholesale Distributors] industry is $8.09B. The average market capitalization across the [@Apparel/Footwear] industry is $3.21B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

DECK’s FA Score shows that 1 FA rating(s) are green whileLAKE’s FA Score has 1 green FA rating(s).

  • DECK’s FA Score: 1 green, 4 red.
  • LAKE’s FA Score: 1 green, 4 red.
According to our system of comparison, LAKE is a better buy in the long-term than DECK.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

DECK’s TA Score shows that 6 TA indicator(s) are bullish while LAKE’s TA Score has 4 bullish TA indicator(s).

  • DECK’s TA Score: 6 bullish, 3 bearish.
  • LAKE’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, DECK is a better buy in the short-term than LAKE.

Price Growth

DECK (@Wholesale Distributors) experienced а +2.02% price change this week, while LAKE (@Apparel/Footwear) price change was -9.32% for the same time period.

The average weekly price growth across all stocks in the @Wholesale Distributors industry was -0.18%. For the same industry, the average monthly price growth was -5.83%, and the average quarterly price growth was +0.74%.

The average weekly price growth across all stocks in the @Apparel/Footwear industry was -0.61%. For the same industry, the average monthly price growth was +1.20%, and the average quarterly price growth was +20.96%.

Reported Earning Dates

DECK is expected to report earnings on Jul 23, 2026.

LAKE is expected to report earnings on Sep 03, 2026.

Industries' Descriptions

@Wholesale Distributors (-0.18% weekly)

Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.

@Apparel/Footwear (-0.61% weekly)

Apparel/footwear might be slightly more ‘cyclical’ in the largely non-cyclical category of non-durables. While digital giants like Amazon have been rapidly expanding their presence, traditional clothing/footwear retailers have also been bulking up their online presence in recent years, to milk the burgeoning trend of online shopping among consumers across the globe. The apparel and footwear retail market was valued at around $ 360 billion in 2018, and this figure was expected to reach about $386 billion by 2020 (according to a Statista report). NIKE, Inc, V.F. Corporation and Under Armour, Inc. are some of the companies with the largest U.S. stock market caps in this segment.

SUMMARIES
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FUNDAMENTALS
Fundamentals
DECK($15B) has a higher market cap than LAKE($108M). LAKE has higher P/E ratio than DECK: LAKE (86.92) vs DECK (15.36). LAKE YTD gains are higher at: 24.434 vs. DECK (3.984). DECK has higher annual earnings (EBITDA): 1.41B vs. LAKE (-3.48M). DECK has more cash in the bank: 1.91B vs. LAKE (17.4M). LAKE has less debt than DECK: LAKE (41.3M) vs DECK (375M). DECK has higher revenues than LAKE: DECK (5.47B) vs LAKE (193M).
DECKLAKEDECK / LAKE
Capitalization15B108M13,889%
EBITDA1.41B-3.48M-40,374%
Gain YTD3.98424.43416%
P/E Ratio15.3686.9218%
Revenue5.47B193M2,835%
Total Cash1.91B17.4M10,960%
Total Debt375M41.3M908%
FUNDAMENTALS RATINGS
DECK vs LAKE: Fundamental Ratings
DECK
LAKE
OUTLOOK RATING
1..100
2664
VALUATION
overvalued / fair valued / undervalued
1..100
76
Overvalued
84
Overvalued
PROFIT vs RISK RATING
1..100
77100
SMR RATING
1..100
2396
PRICE GROWTH RATING
1..100
5849
P/E GROWTH RATING
1..100
523
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

DECK's Valuation (76) in the Apparel Or Footwear industry is in the same range as LAKE (84) in the Industrial Specialties industry. This means that DECK’s stock grew similarly to LAKE’s over the last 12 months.

DECK's Profit vs Risk Rating (77) in the Apparel Or Footwear industry is in the same range as LAKE (100) in the Industrial Specialties industry. This means that DECK’s stock grew similarly to LAKE’s over the last 12 months.

DECK's SMR Rating (23) in the Apparel Or Footwear industry is significantly better than the same rating for LAKE (96) in the Industrial Specialties industry. This means that DECK’s stock grew significantly faster than LAKE’s over the last 12 months.

LAKE's Price Growth Rating (49) in the Industrial Specialties industry is in the same range as DECK (58) in the Apparel Or Footwear industry. This means that LAKE’s stock grew similarly to DECK’s over the last 12 months.

LAKE's P/E Growth Rating (3) in the Industrial Specialties industry is somewhat better than the same rating for DECK (52) in the Apparel Or Footwear industry. This means that LAKE’s stock grew somewhat faster than DECK’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
DECKLAKE
RSI
ODDS (%)
N/A
Bearish Trend 1 day ago
76%
Stochastic
ODDS (%)
Bearish Trend 1 day ago
67%
Bearish Trend 1 day ago
72%
Momentum
ODDS (%)
Bullish Trend 1 day ago
72%
Bullish Trend 1 day ago
67%
MACD
ODDS (%)
Bullish Trend 1 day ago
75%
Bearish Trend 1 day ago
80%
TrendWeek
ODDS (%)
Bullish Trend 1 day ago
73%
Bearish Trend 1 day ago
69%
TrendMonth
ODDS (%)
Bearish Trend 1 day ago
69%
Bullish Trend 1 day ago
68%
Advances
ODDS (%)
Bullish Trend 1 day ago
73%
Bullish Trend 13 days ago
67%
Declines
ODDS (%)
Bearish Trend 15 days ago
70%
Bearish Trend 1 day ago
70%
BollingerBands
ODDS (%)
Bullish Trend 1 day ago
78%
Bearish Trend 1 day ago
84%
Aroon
ODDS (%)
Bullish Trend 1 day ago
69%
Bullish Trend 1 day ago
69%
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DECK
Daily Signal:
Gain/Loss:
LAKE
Daily Signal:
Gain/Loss:
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DECK and

Correlation & Price change

A.I.dvisor indicates that over the last year, DECK has been loosely correlated with ONON. These tickers have moved in lockstep 50% of the time. This A.I.-generated data suggests there is some statistical probability that if DECK jumps, then ONON could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To DECK
1D Price
Change %
DECK100%
+1.71%
ONON - DECK
50%
Loosely correlated
-1.61%
KTB - DECK
49%
Loosely correlated
-0.96%
CAL - DECK
48%
Loosely correlated
+0.25%
PVH - DECK
48%
Loosely correlated
-2.00%
BIRK - DECK
46%
Loosely correlated
-1.87%
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