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DECK vs NKE
Which Stock Would AI Choose? Deckers Outdoor Corporation (DECK) vs. Nike, Inc. (NKE) Stock Comparison
Key Takeaways
- DECK reported record third-quarter fiscal 2026 results with net sales of $1.958 billion and raised full-year guidance, while NKE continues to navigate a multi-quarter turnaround.
- Over the past month, DECK shares declined approximately 16.8 percent amid broader sector pressures, compared with an 8-10 percent drop for NKE.
- DECK benefits from strong momentum in its HOKA and UGG brands, whereas NKE faces notable revenue softness in key international markets, particularly China.
- Year-to-date, DECK is down roughly 8.7 percent while NKE has fallen more than 33 percent from its January levels.
- Analyst sentiment shows mixed signals for both stocks, with recent upgrades for DECK offset by downgrades and ongoing restructuring at NKE.
- Relative performance highlights DECK’s greater earnings stability against NKE’s broader brand repositioning efforts.
Introduction
This comparison examines Deckers Outdoor Corporation (DECK) and Nike, Inc. (NKE), two prominent players in the global footwear and apparel sector. The analysis focuses on recent financial results, stock price behavior, and market positioning to help investors and traders evaluate relative strengths and risks. Professional portfolio managers, growth-oriented investors, and those monitoring consumer discretionary trends may find the contrast between a premium-brand growth story and an established leader undergoing transformation particularly relevant in the current environment.
DECK Overview and Recent Performance
Deckers Outdoor Corporation designs, markets, and distributes footwear and apparel under brands including HOKA and UGG. In recent weeks, the company delivered record third-quarter fiscal 2026 results, posting net sales of $1.958 billion and diluted earnings per share of $3.33 while raising full-year guidance. Despite these fundamentals, shares have experienced downward pressure amid sector-wide concerns, declining approximately 16.8 percent over the past month. Sentiment has been influenced by analyst actions, including an upgrade from Piper Sandler alongside a downgrade from Wells Fargo. Year-to-date performance shows a decline of roughly 8.7 percent, reflecting both brand strength and broader market caution toward consumer discretionary names.
NKE Overview and Recent Performance
Nike, Inc. is the world’s largest athletic footwear and apparel company, with operations spanning multiple product categories and geographies. Recent market activity has centered on ongoing turnaround initiatives under new leadership, including efforts to address softness in key regions. Shares have declined 8-10 percent over the past month and more than 33 percent year-to-date, reaching fresh 52-week lows in mid-May. Revenue pressure in China, reported at approximately 28 percent over three quarters, has weighed on sentiment. Analysts remain divided, citing restructuring progress alongside competitive intensity and consumer spending trends that continue to influence short-term price behavior.
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Head-to-Head Comparison
Deckers Outdoor Corporation and Nike, Inc. operate in overlapping consumer categories yet differ markedly in scale and recent trajectory. DECK maintains a focused premium-brand portfolio that has delivered consistent earnings beats and raised guidance, supporting relatively resilient momentum despite sector headwinds. In contrast, NKE leverages unmatched global distribution and brand equity but faces protracted revenue challenges and restructuring costs. Risk factors for DECK include brand concentration and valuation sensitivity to growth expectations, while NKE contends with execution risk in its turnaround and exposure to macroeconomic pressures on discretionary spending. Sector exposure remains similar, yet market sentiment currently favors DECK’s narrower but stronger growth drivers over NKE’s broader stabilization efforts.
Tickeron AI Verdict
Based on observable factors such as earnings consistency, trend stability, and relative positioning, Tickeron’s AI models would currently assign a modestly higher probability of favorable near-term performance to DECK. The company’s recent record results and upwardly revised outlook provide clearer catalysts compared with the more extended turnaround at NKE. This assessment remains probabilistic and reflects prevailing data patterns rather than any guarantee of future outcomes.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is DECK is a StrongBuy and NKE is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
DECK’s FA Score shows that 1 FA rating(s) are green whileNKE’s FA Score has 2 green FA rating(s).
- DECK’s FA Score: 1 green, 4 red.
- NKE’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
DECK’s TA Score shows that 6 TA indicator(s) are bullish while NKE’s TA Score has 3 bullish TA indicator(s).
- DECK’s TA Score: 6 bullish, 5 bearish.
- NKE’s TA Score: 3 bullish, 7 bearish.
Price Growth
DECK (@Wholesale Distributors) experienced а -6.16% price change this week, while NKE (@Wholesale Distributors) price change was -4.45% for the same time period.
The average weekly price growth across all stocks in the @Wholesale Distributors industry was -6.70%. For the same industry, the average monthly price growth was -0.78%, and the average quarterly price growth was +2.20%.
Reported Earning Dates
DECK is expected to report earnings on Jul 23, 2026.
NKE is expected to report earnings on Jun 30, 2026.
Industries' Descriptions
@Wholesale Distributors (-6.70% weekly)Companies in this industry handle the wholesale shipments for the manufacturer of a product. They have warehouses and distribution centers, and they ship products directly to the retailer. Digitization, increasing competition, emerging customer demand, and product innovation are some of shifts that the industry has been facing in recent times – something that is potentially creating needs/opportunities for business model revisions or transformations. Data, analytics, and technology are becoming increasingly important for whole distributors in anticipating and analyzing consumer needs, and therefore planning their business strategies accordingly. Fastenal Company, W.W. Grainger, Inc., Genuine Parts Company and Pool Corporation are some of the largest names in the business.
| DECK | NKE | DECK / NKE | |
| Capitalization | 14.7B | 64B | 23% |
| EBITDA | 1.41B | 3.6B | 39% |
| Gain YTD | 1.833 | -31.148 | -6% |
| P/E Ratio | 15.04 | 28.41 | 53% |
| Revenue | 5.47B | 46.5B | 12% |
| Total Cash | 1.91B | 1.69B | 113% |
| Total Debt | 375M | 11.2B | 3% |
DECK | NKE | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 73 | 21 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 77 Overvalued | 5 Undervalued | |
PROFIT vs RISK RATING 1..100 | 78 | 100 | |
SMR RATING 1..100 | 23 | 55 | |
PRICE GROWTH RATING 1..100 | 46 | 61 | |
P/E GROWTH RATING 1..100 | 57 | 24 | |
SEASONALITY SCORE 1..100 | 50 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
NKE's Valuation (5) in the Apparel Or Footwear industry is significantly better than the same rating for DECK (77). This means that NKE’s stock grew significantly faster than DECK’s over the last 12 months.
DECK's Profit vs Risk Rating (78) in the Apparel Or Footwear industry is in the same range as NKE (100). This means that DECK’s stock grew similarly to NKE’s over the last 12 months.
DECK's SMR Rating (23) in the Apparel Or Footwear industry is in the same range as NKE (55). This means that DECK’s stock grew similarly to NKE’s over the last 12 months.
DECK's Price Growth Rating (46) in the Apparel Or Footwear industry is in the same range as NKE (61). This means that DECK’s stock grew similarly to NKE’s over the last 12 months.
NKE's P/E Growth Rating (24) in the Apparel Or Footwear industry is somewhat better than the same rating for DECK (57). This means that NKE’s stock grew somewhat faster than DECK’s over the last 12 months.
| DECK | NKE | |
|---|---|---|
| RSI ODDS (%) | 1 day ago 69% | 1 day ago 79% |
| Stochastic ODDS (%) | 1 day ago 72% | 1 day ago 70% |
| Momentum ODDS (%) | 1 day ago 73% | 1 day ago 61% |
| MACD ODDS (%) | 1 day ago 67% | 1 day ago 69% |
| TrendWeek ODDS (%) | 1 day ago 72% | 1 day ago 68% |
| TrendMonth ODDS (%) | 1 day ago 73% | 1 day ago 52% |
| Advances ODDS (%) | 14 days ago 74% | 14 days ago 57% |
| Declines ODDS (%) | 7 days ago 70% | 6 days ago 70% |
| BollingerBands ODDS (%) | 1 day ago 79% | 1 day ago 82% |
| Aroon ODDS (%) | 1 day ago 72% | 1 day ago 62% |
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NKE and
Correlation & Price change
A.I.dvisor indicates that over the last year, NKE has been loosely correlated with COLM. These tickers have moved in lockstep 56% of the time. This A.I.-generated data suggests there is some statistical probability that if NKE jumps, then COLM could also see price increases.
| Ticker / NAME | Correlation To NKE | 1D Price Change % | ||
|---|---|---|---|---|
| NKE | 100% | -4.45% | ||
| COLM - NKE | 56% Loosely correlated | -2.51% | ||
| UA - NKE | 53% Loosely correlated | -2.39% | ||
| LEVI - NKE | 52% Loosely correlated | -0.38% | ||
| UAA - NKE | 51% Loosely correlated | -2.48% | ||
| OXM - NKE | 50% Loosely correlated | +4.09% | ||
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