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FRSH vs HUBS
Which Stock Would AI Choose? Freshworks Inc. (FRSH) vs. HubSpot, Inc. (HUBS) Stock Comparison
Key Takeaways
- FRSH offers higher profit margins at 21.9% compared to HUBS's 1.47%, reflecting stronger profitability on a smaller revenue base.
- HUBS boasts significantly larger scale with $3.13 billion in trailing twelve-month (TTM) revenue versus FRSH's $839 million.
- Both stocks show positive year-to-date gains, with HUBS at approximately 37-40% outperforming FRSH's 26-27%.
- FRSH trades at a lower trailing P/E ratio of about 14 versus HUBS's 279, suggesting better value relative to earnings.
- Analyst price targets imply similar upside potential of around 38-40% for both, amid SaaS sector volatility.
- FRSH exhibits lower volatility with a beta of 0.83 compared to HUBS's 1.23.
Introduction
This stock comparison examines FRSH and HUBS, two prominent players in the software-as-a-service (SaaS) sector focused on customer relationship management (CRM) and employee experience solutions. Both companies cater to businesses seeking to enhance customer engagement and operational efficiency through AI-powered platforms. Traders and investors interested in the CRM subsector, particularly those evaluating growth potential, valuation trade-offs, and market momentum in recent market activity, will find this analysis relevant for understanding relative performance and positioning.
FRSH Overview and Recent Performance
Freshworks Inc. (FRSH) develops SaaS products for customer experience (CX) and employee experience (EX), including ticketing solutions like Freshdesk, sales CRM via Freshsales, and IT service management with Freshservice, all unified on an AI-powered platform featuring Freddy AI. With a market capitalization of approximately $2.5 billion, the company has demonstrated profitability with a 21.9% profit margin and $0.63 earnings per share (EPS) on a trailing twelve-month basis. In recent weeks, FRSH shares have experienced volatility, gaining on positive SaaS peer performances but facing pressure ahead of quarterly earnings. Year-to-date returns stand at around 27%, supported by beats in recent quarterly revenue of $223 million and ongoing AI integrations boosting sentiment, though trading well below its 52-week high amid broader sector rotations.
HUBS Overview and Recent Performance
HubSpot, Inc. (HUBS) offers a comprehensive cloud-based CRM platform encompassing Marketing Hub, Sales Hub, Service Hub, and AI-driven Breeze tools for automation, content generation, and customer management, targeting mid-market businesses. Its market cap exceeds $12 billion, with TTM revenue of $3.13 billion and recent quarterly results showing $847 million in revenue, up about 20% year-over-year. Recent market activity has seen HUBS shares fluctuate, with upticks following strong peer earnings and analyst upgrades, despite a significant pullback from 52-week highs. Year-to-date performance is stronger at roughly 37-40%, influenced by robust growth metrics and AI enhancements, though profitability remains modest at 1.47% margins.
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Head-to-Head Comparison
Both FRSH and HUBS operate subscription-based SaaS models in the application software industry, driven by AI enhancements for CRM and CX. HUBS benefits from broader platform breadth and larger customer base, fueling higher revenue growth around 19-20%, while FRSH emphasizes cost efficiency with superior margins and lower valuation multiples. Recent momentum favors HUBS on stronger YTD and one-year returns, but FRSH offers reduced risk via lower beta and debt levels. Sector exposure is similar amid SaaS sentiment shifts, with HUBS facing premium pricing risks and FRSH sensitive to execution in enterprise adoption.
Tickeron AI Verdict
Tickeron’s AI currently leans toward HUBS based on its larger scale, consistent revenue acceleration, superior recent momentum, and elevated analyst targets indicating stronger catalysts in the CRM space. While FRSH presents compelling value through profitability and stability, HUBS shows better trend consistency and relative positioning for potential outperformance in prevailing market conditions.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is FRSH is a Hold and HUBS is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
FRSH’s FA Score shows that 1 FA rating(s) are green whileHUBS’s FA Score has 0 green FA rating(s).
- FRSH’s FA Score: 1 green, 4 red.
- HUBS’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
FRSH’s TA Score shows that 4 TA indicator(s) are bullish while HUBS’s TA Score has 2 bullish TA indicator(s).
- FRSH’s TA Score: 4 bullish, 5 bearish.
- HUBS’s TA Score: 2 bullish, 7 bearish.
Price Growth
FRSH (@Packaged Software) experienced а -0.05% price change this week, while HUBS (@Packaged Software) price change was -11.60% for the same time period.
The average weekly price growth across all stocks in the @Packaged Software industry was -2.27%. For the same industry, the average monthly price growth was +0.37%, and the average quarterly price growth was -8.09%.
Reported Earning Dates
FRSH is expected to report earnings on Aug 04, 2026.
HUBS is expected to report earnings on Aug 05, 2026.
Industries' Descriptions
@Packaged Software (-2.27% weekly)Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.
| FRSH | HUBS | FRSH / HUBS | |
| Capitalization | 2.61B | 9.62B | 27% |
| EBITDA | 42.9M | 267M | 16% |
| Gain YTD | -22.898 | -53.157 | 43% |
| P/E Ratio | 15.37 | 98.94 | 16% |
| Revenue | 871M | 3.3B | 26% |
| Total Cash | 779M | 1.69B | 46% |
| Total Debt | 38.8M | 247M | 16% |
FRSH | HUBS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 84 | 67 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 57 Fair valued | 78 Overvalued | |
PROFIT vs RISK RATING 1..100 | 91 | 100 | |
SMR RATING 1..100 | 51 | 86 | |
PRICE GROWTH RATING 1..100 | 55 | 65 | |
P/E GROWTH RATING 1..100 | 27 | 96 | |
SEASONALITY SCORE 1..100 | 15 | n/a |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
FRSH's Valuation (57) in the Restaurants industry is in the same range as HUBS (78) in the Information Technology Services industry. This means that FRSH’s stock grew similarly to HUBS’s over the last 12 months.
FRSH's Profit vs Risk Rating (91) in the Restaurants industry is in the same range as HUBS (100) in the Information Technology Services industry. This means that FRSH’s stock grew similarly to HUBS’s over the last 12 months.
FRSH's SMR Rating (51) in the Restaurants industry is somewhat better than the same rating for HUBS (86) in the Information Technology Services industry. This means that FRSH’s stock grew somewhat faster than HUBS’s over the last 12 months.
FRSH's Price Growth Rating (55) in the Restaurants industry is in the same range as HUBS (65) in the Information Technology Services industry. This means that FRSH’s stock grew similarly to HUBS’s over the last 12 months.
FRSH's P/E Growth Rating (27) in the Restaurants industry is significantly better than the same rating for HUBS (96) in the Information Technology Services industry. This means that FRSH’s stock grew significantly faster than HUBS’s over the last 12 months.
| FRSH | HUBS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 78% | 2 days ago 76% |
| Stochastic ODDS (%) | 2 days ago 72% | 2 days ago 72% |
| Momentum ODDS (%) | 2 days ago 84% | 2 days ago 72% |
| MACD ODDS (%) | 2 days ago 75% | 2 days ago 70% |
| TrendWeek ODDS (%) | 2 days ago 81% | 2 days ago 72% |
| TrendMonth ODDS (%) | 2 days ago 76% | 2 days ago 75% |
| Advances ODDS (%) | 13 days ago 69% | 13 days ago 74% |
| Declines ODDS (%) | 6 days ago 80% | 3 days ago 72% |
| BollingerBands ODDS (%) | 2 days ago 84% | 2 days ago 73% |
| Aroon ODDS (%) | 2 days ago 68% | N/A |
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| 1 Day | |||
|---|---|---|---|
| ETFs / NAME | Price $ | Chg $ | Chg % |
| TILT | 273.56 | 1.55 | +0.57% |
| FlexShares Mstar US Mkt Factors Tilt ETF | |||
| PBOC | 30.45 | 0.05 | +0.17% |
| PGIM S&P 500 Buffer 20 ETF - Oct | |||
| HFMF | 21.98 | N/A | +0.02% |
| Unlimited HFMF Managed Futures ETF | |||
| DYFI | 22.79 | N/A | -0.02% |
| IDX Dynamic Fixed Income ETF | |||
| NBH | 10.39 | -0.06 | -0.57% |
| Neuberger Municipal Fund Inc. | |||
FRSH and
Correlation & Price change
A.I.dvisor indicates that over the last year, FRSH has been closely correlated with HUBS. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if FRSH jumps, then HUBS could also see price increases.
| Ticker / NAME | Correlation To FRSH | 1D Price Change % | ||
|---|---|---|---|---|
| FRSH | 100% | +2.44% | ||
| HUBS - FRSH | 71% Closely correlated | +0.83% | ||
| CRM - FRSH | 71% Closely correlated | -0.34% | ||
| TEAM - FRSH | 69% Closely correlated | -0.76% | ||
| ASAN - FRSH | 68% Closely correlated | -0.94% | ||
| SPT - FRSH | 68% Closely correlated | +2.39% | ||
More | ||||
HUBS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HUBS has been closely correlated with CRM. These tickers have moved in lockstep 79% of the time. This A.I.-generated data suggests there is a high statistical probability that if HUBS jumps, then CRM could also see price increases.
| Ticker / NAME | Correlation To HUBS | 1D Price Change % | ||
|---|---|---|---|---|
| HUBS | 100% | +0.83% | ||
| CRM - HUBS | 79% Closely correlated | -0.34% | ||
| TEAM - HUBS | 72% Closely correlated | -0.76% | ||
| FRSH - HUBS | 67% Closely correlated | +2.44% | ||
| NOW - HUBS | 66% Closely correlated | -0.90% | ||
| S - HUBS | 66% Loosely correlated | +0.61% | ||
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