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HAS vs JOUT
Which Stock Would AI Choose? Hasbro, Inc. (HAS) vs. Johnson Outdoors Inc. (JOUT) Stock Comparison
Key Takeaways
- Hasbro (HAS) has shown modest price gains in recent weeks, driven by a stronger‑than‑expected earnings beat and renewed focus on core brands.
- Johnson Outdoors (JOUT) posted a sharp rebound after a dividend announcement, with the stock trading near the top of its 52‑week range.
- Both companies operate in consumer‑focused, cyclical sectors, but HAS is a diversified entertainment‑toys conglomerate while JOUT is a niche outdoor‑recreation manufacturer.
- Risk factors differ: HAS faces supply‑chain tariff exposure and intense competition from digital gaming, whereas JOUT confronts seasonal demand fluctuations and modest cash flow volatility.
- Tickeron’s AI currently leans toward JOUT for short‑term momentum, though HAS offers higher long‑term growth potential tied to brand licensing.
Introduction
Investors and algorithm‑driven traders often compare stocks that sit at the crossroads of consumer discretionary spending and broader market sentiment. Hasbro, Inc. (HAS) and Johnson Outdoors Inc. (JOUT) represent two distinct pathways within that space—one a global toy and entertainment powerhouse, the other a specialist in outdoor recreation equipment. This comparison is relevant to traders seeking to balance growth upside with defensive characteristics amid the current macro environment, where inflation‑adjusted consumer spending patterns and supply‑chain dynamics are in flux.
HAS Overview and Recent Performance
Hasbro, Inc. (HAS) operates as a toy, game and entertainment company, leveraging iconic brands such as Transformers, Nerf, Monopoly and the Magic: The Gathering franchise. The firm reported fiscal first‑quarter earnings in early February 2026 that slightly beat consensus EPS estimates, posting a profit of $0.72 per share versus the $0.68 forecast. Revenue of $1.21 billion also topped expectations by roughly 4 %.
During recent weeks the stock has rallied 4‑5 % after the earnings beat, narrowing its discount to the 52‑week high of $106.98. The price action reflects investor optimism about Hasbro’s renewed emphasis on core brand licensing and cost‑saving initiatives following the 2019 acquisition of Entertainment One. However, analysts note ongoing tariff exposure on imported components (estimated at a 1‑2 % cost increase) and heightened competition from digital‑first gaming platforms, which could dampen margins.
Key financial metrics from the latest filing show a forward dividend yield of 2.80 % and a beta (5‑year monthly) of 0.51, indicating lower volatility than the broader market. The company’s balance sheet remains robust with $569 million in cash, but total debt‑to‑equity stands at an elevated 339 % due to a recent revolving credit facility used to fund early‑year inventory buildup.
JOUT Overview and Recent Performance
Johnson Outdoors Inc. (JOUT) designs, manufactures and markets seasonal outdoor recreation products, including fishing motors (Minn‑Kota), camping gear (Jetboil) and diving equipment (SCUBAPRO). The firm reported fiscal second‑quarter results on May 8 2026, revealing revenue of $140.9 million—up 14 % YoY—and a net loss of $3.3 million, narrowed from a $29 million loss a year earlier.
Following the earnings release, the stock surged 6 % on the back of a 2.82 % quarterly dividend and an improvement in operating cash flow that now comfortably covers the modest debt load (debt‑to‑equity of 0.45). The price now sits at $51.41, just 0.4 % below its 52‑week high of $53.54, reflecting renewed investor confidence as demand for outdoor recreation rebounds from the pandemic slowdown.
Operating metrics show a modest profit‑margin improvement (+4.5 % absolute) and a beta of 0.49, highlighting lower sensitivity to market swings. The company maintains a small‑cap market capitalization of roughly $540 million, with a strong cash position of $130 million, providing ample liquidity for potential acquisitions in the niche outdoor sector.
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Head-to-Head Comparison
- Business Model: HAS is a diversified entertainment and toy conglomerate with strong licensing revenue; JOUT is a niche outdoor‑recreation manufacturer with a concentrated product portfolio.
- Growth Drivers: HAS relies on brand revitalization, digital gaming expansion, and global licensing deals. JOUT’s growth stems from seasonal demand, product innovation in fishing and camping, and potential geographic expansion.
- Recent Momentum: HAS posted a modest earnings beat and modest price appreciation; JOUT delivered a sharper short‑term rally after dividend and earnings improvement.
- Risk Factors: HAS faces tariff risk, competitive pressure from digital gaming, and high debt levels. JOUT contends with seasonality, limited scale, and exposure to discretionary consumer spending.
- Sector Exposure: Both belong to Consumer Discretionary, but HAS sits in the Leisure sub‑sector while JOUT is classified under Recreational Products, leading to different earnings cyclicality.
- Market Sentiment: Analysts have upgraded HAS to a “Buy” based on brand strength, whereas JOUT’s recent upgrade to “Strong Buy” reflects short‑term momentum.
Tickeron AI Verdict
Based on observable factors—trend consistency, dividend stability, and relative positioning—Tickeron’s AI currently assigns a slightly higher probability of short‑term outperformance to JOUT. The AI notes the stock’s recent price strength near its 52‑week high, a reliable dividend yield and improving cash flow. Conversely, HAS is viewed as a longer‑term play, with growth contingent on successful brand licensing and cost‑management initiatives. The AI’s recommendation reflects a probabilistic outlook, not a definitive buy or sell call.
Disclaimer
“The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.” Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HAS is a Hold and JOUT is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HAS’s FA Score shows that 0 FA rating(s) are green whileJOUT’s FA Score has 2 green FA rating(s).
- HAS’s FA Score: 0 green, 5 red.
- JOUT’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HAS’s TA Score shows that 4 TA indicator(s) are bullish while JOUT’s TA Score has 5 bullish TA indicator(s).
- HAS’s TA Score: 4 bullish, 6 bearish.
- JOUT’s TA Score: 5 bullish, 5 bearish.
Price Growth
HAS (@Recreational Products) experienced а -0.33% price change this week, while JOUT (@Recreational Products) price change was +4.37% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was +6.28%. For the same industry, the average monthly price growth was +5.85%, and the average quarterly price growth was -5.15%.
Reported Earning Dates
HAS is expected to report earnings on Jul 29, 2026.
JOUT is expected to report earnings on Jul 31, 2026.
Industries' Descriptions
@Recreational Products (+6.28% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
| HAS | JOUT | HAS / JOUT | |
| Capitalization | 11.9B | 490M | 2,429% |
| EBITDA | 329M | 35.3M | 932% |
| Gain YTD | 3.866 | 11.783 | 33% |
| P/E Ratio | 25.60 | 86.26 | 30% |
| Revenue | 4.81B | 652M | 738% |
| Total Cash | 1.36B | 108M | 1,255% |
| Total Debt | 3.62B | 46M | 7,876% |
HAS | JOUT | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 7 | 87 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 59 Fair valued | 15 Undervalued | |
PROFIT vs RISK RATING 1..100 | 91 | 100 | |
SMR RATING 1..100 | 97 | 93 | |
PRICE GROWTH RATING 1..100 | 59 | 41 | |
P/E GROWTH RATING 1..100 | 50 | 2 | |
SEASONALITY SCORE 1..100 | 37 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
JOUT's Valuation (15) in the Recreational Products industry is somewhat better than the same rating for HAS (59). This means that JOUT’s stock grew somewhat faster than HAS’s over the last 12 months.
HAS's Profit vs Risk Rating (91) in the Recreational Products industry is in the same range as JOUT (100). This means that HAS’s stock grew similarly to JOUT’s over the last 12 months.
JOUT's SMR Rating (93) in the Recreational Products industry is in the same range as HAS (97). This means that JOUT’s stock grew similarly to HAS’s over the last 12 months.
JOUT's Price Growth Rating (41) in the Recreational Products industry is in the same range as HAS (59). This means that JOUT’s stock grew similarly to HAS’s over the last 12 months.
JOUT's P/E Growth Rating (2) in the Recreational Products industry is somewhat better than the same rating for HAS (50). This means that JOUT’s stock grew somewhat faster than HAS’s over the last 12 months.
| HAS | JOUT | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 68% | 3 days ago 71% |
| Stochastic ODDS (%) | 3 days ago 61% | 3 days ago 83% |
| Momentum ODDS (%) | 3 days ago 64% | 3 days ago 72% |
| MACD ODDS (%) | 3 days ago 65% | 3 days ago 63% |
| TrendWeek ODDS (%) | 3 days ago 58% | 3 days ago 60% |
| TrendMonth ODDS (%) | 3 days ago 66% | 3 days ago 68% |
| Advances ODDS (%) | 3 days ago 66% | 6 days ago 57% |
| Declines ODDS (%) | 7 days ago 58% | 14 days ago 72% |
| BollingerBands ODDS (%) | 3 days ago 66% | 3 days ago 84% |
| Aroon ODDS (%) | 3 days ago 71% | 5 days ago 76% |
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HAS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HAS has been loosely correlated with JOUT. These tickers have moved in lockstep 40% of the time. This A.I.-generated data suggests there is some statistical probability that if HAS jumps, then JOUT could also see price increases.
| Ticker / NAME | Correlation To HAS | 1D Price Change % | ||
|---|---|---|---|---|
| HAS | 100% | +0.16% | ||
| JOUT - HAS | 40% Loosely correlated | -0.95% | ||
| YETI - HAS | 36% Loosely correlated | -0.51% | ||
| GOLF - HAS | 36% Loosely correlated | -1.29% | ||
| AS - HAS | 35% Loosely correlated | -0.39% | ||
| MAT - HAS | 35% Loosely correlated | -0.07% | ||
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