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HAS vs JAKK
Which Stock Would AI Choose? Hasbro, Inc. (HAS) vs. JAKKS Pacific, Inc. (JAKK) Stock Comparison
Key Takeaways
- HAS boasts a market capitalization of approximately $13.4 billion, dwarfing JAKK's $251 million, reflecting greater scale and diversification in toys and entertainment.
- Recent preliminary Q1 2026 results for HAS showed revenue growth of 3-5% in constant currency, driven by gaming strength, though a cyberattack may pressure Q2.
- JAKK trades at a low price-to-sales ratio of 0.34 and approaches profitability with a 1.73% profit margin, appealing for value-oriented investors.
- Year-to-date, HAS has gained 16.27%, outperforming JAKK's more modest gains near its 52-week high of $23.60.
- Analyst targets suggest upside: $113+ for HAS (19% potential) and $35 for JAKK (58% potential), balancing growth and value plays.
- Both face seasonal toy sector risks, but HAS's lower beta (0.54) indicates relative stability versus JAKK's 1.65.
Introduction
Hasbro, Inc. (HAS) and JAKKS Pacific, Inc. (JAKK) operate in the competitive toys and games sector, where innovation, licensing, and consumer trends drive performance. This stock comparison analyzes their business models, recent market activity, and relative positioning, aiding investors seeking exposure to leisure products amid shifting sentiment. Traders focused on consumer discretionary may find value in evaluating HAS's scale against JAKK's valuation discounts, particularly in recent weeks' volatility.
HAS Overview and Recent Performance
Hasbro, Inc. (HAS) is a global leader in toys, games, and entertainment, with iconic brands like Monopoly, Transformers, and Dungeons & Dragons fueling revenue through gaming, consumer products, and digital media. In recent market activity, shares traded around $94.69, within a 52-week range of $60.04 to $106.98, reflecting YTD gains of 16.27%. Preliminary first-quarter 2026 results highlighted revenue growth of 3-5% in constant currency and adjusted operating margins of 24-25%, propelled by strong gaming segment performance. Sentiment shifted positively after shares jumped over 6% on the news, though a March cyberattack raises concerns for Q2 reporting and revenue. High debt-to-equity (600.58%) tempers optimism, yet analyst targets averaging $113 signal confidence in recovery catalysts.
JAKK Overview and Recent Performance
JAKKS Pacific, Inc. (JAKK) designs, produces, and markets toys and consumer products, leveraging licenses from Disney, Nintendo, and others for action figures, vehicles, and costumes. Shares hovered near $22, close to the 52-week high of $23.60 amid low trading volume, with a market cap of $251 million. Recent quarters showed earnings beats, including Q4 2025 EPS of -$0.18 versus estimates of -$1.04, supporting modest gains. With first-quarter 2026 results due imminently, anticipation builds around revenue stability despite tariff pressures. Positive profit margins (1.73%) and low debt-to-equity (21.42%) bolster resilience, though higher beta (1.65) exposes it to market swings. Analysts rate it a strong buy with $35 targets.
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Head-to-Head Comparison
Both HAS and JAKK thrive in toys but diverge in scale and focus: HAS leverages owned IP and entertainment (e.g., Wizards of the Coast) for diversified growth, while JAKK excels in licensed merchandise with nimble manufacturing. Valuation contrasts sharply—HAS's price-to-book at 24.89 versus JAKK's 0.75 highlight growth premium against value. Recent momentum favors HAS with Q1 beats, but JAKK offers lower risk via healthier balance sheet. Sector exposure ties them to holiday cycles and tariffs, yet HAS's stability (beta 0.54) contrasts JAKK's volatility; sentiment leans positive for both amid analyst upgrades.
Tickeron AI Verdict
Tickeron’s AI currently leans toward HAS for its consistent trend in recent weeks, bolstered by revenue growth and gaming catalysts despite cyber risks. Larger scale and analyst backing position it favorably over JAKK's value appeal, though the latter's earnings potential could shift dynamics probabilistically.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HAS is a StrongBuy and JAKK is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HAS’s FA Score shows that 0 FA rating(s) are green whileJAKK’s FA Score has 1 green FA rating(s).
- HAS’s FA Score: 0 green, 5 red.
- JAKK’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HAS’s TA Score shows that 4 TA indicator(s) are bullish while JAKK’s TA Score has 6 bullish TA indicator(s).
- HAS’s TA Score: 4 bullish, 4 bearish.
- JAKK’s TA Score: 6 bullish, 4 bearish.
Price Growth
HAS (@Recreational Products) experienced а -5.57% price change this week, while JAKK (@Recreational Products) price change was +0.95% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was +2.21%. For the same industry, the average monthly price growth was +0.42%, and the average quarterly price growth was -2.17%.
Reported Earning Dates
HAS is expected to report earnings on Jul 21, 2026.
JAKK is expected to report earnings on Jul 29, 2026.
Industries' Descriptions
@Recreational Products (+2.21% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
| HAS | JAKK | HAS / JAKK | |
| Capitalization | 11.3B | 268M | 4,216% |
| EBITDA | 329M | 24.4M | 1,348% |
| Gain YTD | -0.776 | 41.998 | -2% |
| P/E Ratio | 25.60 | 31.44 | 81% |
| Revenue | 4.81B | 564M | 854% |
| Total Cash | 1.36B | 67.3M | 2,013% |
| Total Debt | 3.62B | 50M | 7,246% |
HAS | JAKK | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 20 | 26 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 60 Fair valued | 64 Fair valued | |
PROFIT vs RISK RATING 1..100 | 96 | 62 | |
SMR RATING 1..100 | 97 | 89 | |
PRICE GROWTH RATING 1..100 | 52 | 42 | |
P/E GROWTH RATING 1..100 | 49 | 2 | |
SEASONALITY SCORE 1..100 | 65 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HAS's Valuation (60) in the Recreational Products industry is in the same range as JAKK (64). This means that HAS’s stock grew similarly to JAKK’s over the last 12 months.
JAKK's Profit vs Risk Rating (62) in the Recreational Products industry is somewhat better than the same rating for HAS (96). This means that JAKK’s stock grew somewhat faster than HAS’s over the last 12 months.
JAKK's SMR Rating (89) in the Recreational Products industry is in the same range as HAS (97). This means that JAKK’s stock grew similarly to HAS’s over the last 12 months.
JAKK's Price Growth Rating (42) in the Recreational Products industry is in the same range as HAS (52). This means that JAKK’s stock grew similarly to HAS’s over the last 12 months.
JAKK's P/E Growth Rating (2) in the Recreational Products industry is somewhat better than the same rating for HAS (49). This means that JAKK’s stock grew somewhat faster than HAS’s over the last 12 months.
| HAS | JAKK | |
|---|---|---|
| RSI ODDS (%) | 4 days ago 68% | 4 days ago 88% |
| Stochastic ODDS (%) | 4 days ago 65% | 4 days ago 75% |
| Momentum ODDS (%) | 4 days ago 53% | 4 days ago 80% |
| MACD ODDS (%) | 4 days ago 48% | 4 days ago 74% |
| TrendWeek ODDS (%) | 4 days ago 59% | 4 days ago 77% |
| TrendMonth ODDS (%) | 4 days ago 66% | 4 days ago 80% |
| Advances ODDS (%) | 10 days ago 65% | 4 days ago 78% |
| Declines ODDS (%) | 4 days ago 59% | 20 days ago 77% |
| BollingerBands ODDS (%) | 4 days ago 66% | 4 days ago 81% |
| Aroon ODDS (%) | 4 days ago 66% | 4 days ago 77% |
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