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HAS vs YETI
Which Stock Would AI Choose? Hasbro (HAS) vs. YETI Holdings (YETI) Stock Comparison
Key Takeaways
- Hasbro (HAS) posted 9‑11% revenue growth and a 38‑44% jump in operating profit in recent weeks, driven by strong demand for its MAGIC: THE GATHERING franchise.
- YETI Holdings (YETI) delivered 8% top‑line growth, beat earnings estimates, but saw EPS decline due to tariff‑related margin pressure.
- Both companies raised full‑year guidance, yet YETI expanded its share‑repurchase program to $500 million, signaling confidence in cash generation.
- Sector exposure differs: Hasbro is a Consumer Discretionary toy & games player; YETI operates in the Outdoor Products niche, which tends to be more cyclical with weather‑related demand.
- Recent market sentiment favors Hasbro’s momentum, while YETI’s volatility reflects mixed views on margin compression.
Introduction
Investors and traders often compare companies that occupy adjacent consumer categories to gauge relative strength and risk. Hasbro (HAS) and YETI Holdings (YETI) are both listed on U.S. exchanges, generate recurring consumer demand, and have recently reported earnings that moved their share prices. This comparison is relevant for growth‑oriented investors seeking exposure to durable consumer brands, as well as for technical traders monitoring short‑term momentum in the Consumer Discretionary sector.
HAS Overview and Recent Performance
Hasbro, Inc. is a global toys, games, and entertainment franchise company headquartered in Rhode Island. The firm leverages iconic IPs such as MAGIC: THE GATHERING, MONOPOLY, and NERF to drive both physical‑product sales and digital‑gaming revenue streams. In recent weeks the company released preliminary Q1 2026 results showing revenue of $970 million‑$985 million, a 9‑11% increase year‑over‑year, and operating profit of $235 million‑$245 million, up 38‑44% versus the prior year. Adjusted operating profit rose 12‑17%, reflecting continued strength in its gaming segment and resilience in licensed merchandise.
Management reiterated full‑year guidance, targeting 3‑5% constant‑currency revenue growth and an adjusted operating margin of 24‑25%. Analyst sentiment improved after several upward revisions to earnings estimates; the Zacks Rank for HAS currently stands at #2 (Buy). The stock has outperformed the broader Consumer Discretionary index over the past month, gaining roughly 8.9% while the sector fell 1.05%.
YETI Overview and Recent Performance
YETI Holdings, Inc. designs, manufactures, and markets premium outdoor products—including hard coolers, soft‑sided coolers, and insulated drinkware—under the YETI brand. Based in Austin, Texas, the company targets high‑margin consumers ranging from anglers to everyday adventurers. In the first quarter of 2026 the firm reported net sales of $380.4 million, up 8% year‑over‑year, with wholesale channels growing 19%—the strongest quarterly performance in over three years.
Adjusted earnings per share (EPS) reached $0.26, beating consensus of $0.17, while GAAP EPS fell to $0.13 due to a $0.09 per‑share hit from incremental tariffs. Gross margin slipped to 55.3% (down 210 basis points) as higher tariff costs and a shift toward lower‑margin drinkware weighed on profitability. Despite the margin pressure, YETI raised its FY 2026 sales growth outlook to 7‑8% and its adjusted EPS target to $2.83‑$2.89. The board also expanded the share‑repurchase authorization to $500 million, underscoring confidence in cash flow generation. YETI’s price action has been more volatile, posting a 4.8% intraday gain after earnings but remaining 16.5% below its 52‑week high.
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Head-to-Head Comparison
- Business Model: Hasbro relies on a diversified portfolio of licensed IP and a mix of physical and digital products, providing steady royalty streams. YETI’s model is product‑centric, emphasizing premium pricing and brand loyalty.
- Growth Drivers: Hasbro’s upside is tied to new game releases and expanding digital‑gaming partnerships. YETI’s growth stems from wholesale expansion, international market penetration, and incremental product innovation (e.g., new cooler lines).
- Recent Momentum: Hasbro’s share price has shown steady upward drift (+8.9% monthly) and positive earnings revisions. YETI experienced a sharper, but more volatile, price pop (+4.8%) after an earnings beat.
- Risk Factors: Hasbro faces IP‑licensing renewal risk and potential saturation in the toy market. YETI contends with tariff exposure, margin compression, and seasonal demand cycles.
- Sector Exposure: Both sit in Consumer Discretionary, yet Hasbro’s broader product mix makes it less sensitive to weather‑related demand swings that can affect YETI.
- Market Sentiment: Analyst coverage for Hasbro is moderately bullish (average rating “Buy”), whereas YETI holds a “Moderate Buy” consensus but shows a higher proportion of “Hold” ratings reflecting margin concerns.
Tickeron AI Verdict
Based on observable trends, Tickeron’s AI would likely assign a slight edge to Hasbro (HAS) in the current environment. Hasbro exhibits smoother earnings momentum, a broader revenue base, and fewer near‑term margin pressures than YETI, whose upside is tempered by tariff‑related cost headwinds. Nonetheless, YETI’s recent earnings beat and expanded buyback program keep its probability of outperformance in the short term appreciable, suggesting a balanced, probability‑weighted view rather than a definitive call.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is HAS is a Hold and YETI is a Hold.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
HAS’s FA Score shows that 0 FA rating(s) are green whileYETI’s FA Score has 1 green FA rating(s).
- HAS’s FA Score: 0 green, 5 red.
- YETI’s FA Score: 1 green, 4 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
HAS’s TA Score shows that 4 TA indicator(s) are bullish while YETI’s TA Score has 6 bullish TA indicator(s).
- HAS’s TA Score: 4 bullish, 6 bearish.
- YETI’s TA Score: 6 bullish, 4 bearish.
Price Growth
HAS (@Recreational Products) experienced а -0.33% price change this week, while YETI (@Recreational Products) price change was +6.44% for the same time period.
The average weekly price growth across all stocks in the @Recreational Products industry was +6.28%. For the same industry, the average monthly price growth was +5.85%, and the average quarterly price growth was -5.15%.
Reported Earning Dates
HAS is expected to report earnings on Jul 29, 2026.
YETI is expected to report earnings on Aug 06, 2026.
Industries' Descriptions
@Recreational Products (+6.28% weekly)The Leisure and Recreation Products industry includes companies offering recreational goods/services such as video games, swimming pools, golf courses, boats, outdoor spaces etc. Since these are mainly geared towards consumers, strong employment conditions and healthy incomes generally augur well for the recreational products industry. Some of the largest market caps in this space belong to video game developers (e.g. Activision Blizzard, Electronic Arts and Take-two Interactive), and toy /board game makers (like Hasbro).
| HAS | YETI | HAS / YETI | |
| Capitalization | 11.9B | 3.82B | 312% |
| EBITDA | 329M | 267M | 123% |
| Gain YTD | 3.866 | 14.150 | 27% |
| P/E Ratio | 25.60 | 25.72 | 100% |
| Revenue | 4.81B | 1.9B | 254% |
| Total Cash | 1.36B | 128M | 1,059% |
| Total Debt | 3.62B | 225M | 1,610% |
HAS | YETI | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 7 | 25 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 59 Fair valued | 65 Fair valued | |
PROFIT vs RISK RATING 1..100 | 91 | 100 | |
SMR RATING 1..100 | 97 | 43 | |
PRICE GROWTH RATING 1..100 | 59 | 38 | |
P/E GROWTH RATING 1..100 | 50 | 15 | |
SEASONALITY SCORE 1..100 | 37 | 50 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
HAS's Valuation (59) in the Recreational Products industry is in the same range as YETI (65) in the Miscellaneous Manufacturing industry. This means that HAS’s stock grew similarly to YETI’s over the last 12 months.
HAS's Profit vs Risk Rating (91) in the Recreational Products industry is in the same range as YETI (100) in the Miscellaneous Manufacturing industry. This means that HAS’s stock grew similarly to YETI’s over the last 12 months.
YETI's SMR Rating (43) in the Miscellaneous Manufacturing industry is somewhat better than the same rating for HAS (97) in the Recreational Products industry. This means that YETI’s stock grew somewhat faster than HAS’s over the last 12 months.
YETI's Price Growth Rating (38) in the Miscellaneous Manufacturing industry is in the same range as HAS (59) in the Recreational Products industry. This means that YETI’s stock grew similarly to HAS’s over the last 12 months.
YETI's P/E Growth Rating (15) in the Miscellaneous Manufacturing industry is somewhat better than the same rating for HAS (50) in the Recreational Products industry. This means that YETI’s stock grew somewhat faster than HAS’s over the last 12 months.
| HAS | YETI | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 68% | 3 days ago 81% |
| Stochastic ODDS (%) | 3 days ago 61% | 3 days ago 76% |
| Momentum ODDS (%) | 3 days ago 64% | 3 days ago 74% |
| MACD ODDS (%) | 3 days ago 65% | 3 days ago 66% |
| TrendWeek ODDS (%) | 3 days ago 58% | 3 days ago 75% |
| TrendMonth ODDS (%) | 3 days ago 66% | 3 days ago 71% |
| Advances ODDS (%) | 3 days ago 66% | 6 days ago 76% |
| Declines ODDS (%) | 7 days ago 58% | 13 days ago 75% |
| BollingerBands ODDS (%) | 3 days ago 66% | 3 days ago 85% |
| Aroon ODDS (%) | 3 days ago 71% | 3 days ago 64% |
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HAS and
Correlation & Price change
A.I.dvisor indicates that over the last year, HAS has been loosely correlated with JOUT. These tickers have moved in lockstep 40% of the time. This A.I.-generated data suggests there is some statistical probability that if HAS jumps, then JOUT could also see price increases.
| Ticker / NAME | Correlation To HAS | 1D Price Change % | ||
|---|---|---|---|---|
| HAS | 100% | +0.16% | ||
| JOUT - HAS | 40% Loosely correlated | -0.95% | ||
| YETI - HAS | 36% Loosely correlated | -0.51% | ||
| GOLF - HAS | 36% Loosely correlated | -1.29% | ||
| AS - HAS | 35% Loosely correlated | -0.39% | ||
| MAT - HAS | 35% Loosely correlated | -0.07% | ||
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