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ITRN vs ZBRA
Which Stock Would AI Choose? Ituran Location and Control (ITRN) vs. Zebra Technologies (ZBRA) Stock Comparison
Key Takeaways
- ITRN has delivered strong year-to-date gains of approximately 46%, significantly outperforming the S&P 500's 8% rise, driven by robust subscriber growth and record financials.
- ZBRA shows modest YTD performance around 7%, with shares down over the past year amid broader market pressures in hardware sectors.
- Recent momentum favors ITRN, up over 80% in the last year, compared to ZBRA's roughly 15% gain, highlighting relative strength in telematics services.
- ITRN boasts a smaller market cap of about $1.2 billion versus ZBRA's $11 billion, offering higher growth potential but with geographic concentration risks.
- Both stocks operate in tracking and visibility technologies, but ITRN benefits from recurring subscription revenue, while ZBRA focuses on hardware sales with AI investments.
- Tickeron's AI tools highlight trending bots in related sectors like industrials and semiconductors, providing signals for informed positioning.
Introduction
This stock comparison examines ITRN and ZBRA, two companies in the location-based services and asset tracking spaces. Ituran Location and Control Ltd. (ITRN) specializes in telematics for vehicle recovery and fleet management, while Zebra Technologies Corporation (ZBRA) provides automatic identification and data capture (AIDC) hardware like barcode printers and RFID solutions. Traders seeking exposure to logistics, supply chain, and mobility tech may find value in analyzing their relative performance, especially amid rising demand for real-time tracking in recent market activity. This analysis draws on data from Yahoo Finance, Reuters, and MarketWatch to highlight key contrasts in momentum, business models, and positioning.
ITRN Overview and Recent Performance
Ituran Location and Control Ltd. (ITRN), headquartered in Israel, provides location-based telematics services and products, primarily stolen vehicle recovery (SVR), fleet management, and connected car solutions in markets like Israel, Brazil, and internationally. Operating through Telematics Services (majority revenue from subscriptions) and Telematics Products segments, the company serves insurers, fleets, and consumers with GPS tracking and navigation tools.
In recent weeks, ITRN shares have shown upward momentum, closing around $61 with gains in eight consecutive sessions as of early May 2026. Year-to-date performance stands at about 46%, far exceeding the S&P 500, fueled by record 2025 results: $359 million revenue (up 7%), $96 million EBITDA, and 2.63 million subscribers (net add of 221,000). Q4 2025 EPS beat estimates at $0.77, with strong cash flow of $107 million supporting dividends and buybacks. Sentiment has shifted positively on subscriber growth, partnerships like Stellantis for connected vehicles, and analyst initiations at Buy ratings. Broader market activity in telematics has bolstered confidence, though emerging market exposure adds volatility.
ZBRA Overview and Recent Performance
Zebra Technologies Corporation (ZBRA), based in Illinois, leads in AIDC solutions worldwide, including printers, scanners, RFID devices, and software for frontline workers and asset tracking. It operates in two segments: Asset Visibility & Automation (printers, RFID) and Enterprise Visibility & Mobility (computers, services), serving retail, manufacturing, and logistics with visibility tools.
Recent market activity has seen ZBRA shares fluctuate around $226, down about 1% in recent sessions amid sector pressures. Year-to-date returns hover near 7%, lagging the S&P 500 slightly, with one-year gains at roughly 15% versus broader declines from 52-week highs. 2025 revenue reached $5.4 billion (up 8%), though net income dipped to $419 million. Key influences include AI investments via Zebra Ventures (e.g., Apera AI), partnerships like Aiva Health, and a $1 billion share repurchase addition. Analyst targets average over $320, but price target cuts reflect hardware demand softness. Sentiment reflects recovery potential in supply chain tech but cyclical risks.
Trending AI Robots
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Head-to-Head Comparison
ITRN and ZBRA both enable asset visibility but diverge in models: ITRN's subscription-heavy telematics (76% recurring) drives stability and growth via 2.6+ million users, contrasting ZBRA's hardware-centric AIDC (printers, scanners) with services adding resilience. Growth drivers for ITRN include Latin American expansion and connected car deals; ZBRA leverages AI enhancements and supply chain recovery.
Recent momentum starkly contrasts: ITRN up 82% yearly with beta ~0.8 (low volatility), versus ZBRA's 15% gain, beta 1.6, and 52-week drop from $353. Market caps differ ($1.2B vs. $11B), with ITRN P/E ~21 more attractive than ZBRA's ~28. Risks: ITRN faces geopolitical exposure; ZBRA cyclical hardware slowdowns. Sentiment tilts to ITRN on consistency, ZBRA on scale.
Tickeron AI Verdict
Tickeron’s AI currently favors ITRN due to superior trend consistency, with 46% YTD gains, subscriber catalysts, and stable cash flows outperforming ZBRA's softer momentum. ITRN's lower beta and relative strength in recent market activity suggest higher probability of continued outperformance, though ZBRA holds upside from AI tailwinds and buybacks if hardware rebounds.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer. Disclaimers and Limitations
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is ITRN is a StrongBuy and ZBRA is a StrongBuy.
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ITRN’s FA Score shows that 4 FA rating(s) are green whileZBRA’s FA Score has 0 green FA rating(s).
- ITRN’s FA Score: 4 green, 1 red.
- ZBRA’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ITRN’s TA Score shows that 3 TA indicator(s) are bullish while ZBRA’s TA Score has 4 bullish TA indicator(s).
- ITRN’s TA Score: 3 bullish, 5 bearish.
- ZBRA’s TA Score: 4 bullish, 4 bearish.
Price Growth
ITRN (@Electronic Equipment/Instruments) experienced а +5.19% price change this week, while ZBRA (@Telecommunications Equipment) price change was -1.59% for the same time period.
The average weekly price growth across all stocks in the @Electronic Equipment/Instruments industry was +1.14%. For the same industry, the average monthly price growth was +13.08%, and the average quarterly price growth was +23.28%.
The average weekly price growth across all stocks in the @Telecommunications Equipment industry was +6.05%. For the same industry, the average monthly price growth was +10.41%, and the average quarterly price growth was +65.00%.
Reported Earning Dates
ITRN is expected to report earnings on Aug 24, 2026.
ZBRA is expected to report earnings on Aug 04, 2026.
Industries' Descriptions
@Electronic Equipment/Instruments (+1.14% weekly)This industry manufactures electronic products used in various critical and sophisticated technologies, including laser-based systems, circuit and continuity testers, electro-optical measuring instruments and high-speed precision weighing and inspection equipment. Some major companies operating in this business are Canon Inc., Keysight Technologies Inc., and Fortive Corp.
@Telecommunications Equipment (+6.05% weekly)The Telecommunications Equipment industry produces voice and data communications equipment, which includes fiber optic delivery products, digital signal processors, high-speed voice, data and video delivery. Additionally, satellite systems, global positioning systems, wireless data systems, personal communications equipment, telephone handsets and payload equipment for satellites also fall into this category. Apple Inc., QUALCOMM Incorporated and Nokia are major global players in this segment.
| ITRN | ZBRA | ITRN / ZBRA | |
| Capitalization | 1.31B | 10.9B | 12% |
| EBITDA | 99.4M | 884M | 11% |
| Gain YTD | 58.913 | -5.930 | -993% |
| P/E Ratio | 21.82 | 27.59 | 79% |
| Revenue | 375M | 5.58B | 7% |
| Total Cash | 108M | 114M | 95% |
| Total Debt | 4.32M | 2.85B | 0% |
ITRN | ZBRA | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 94 | 66 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 19 Undervalued | 37 Fair valued | |
PROFIT vs RISK RATING 1..100 | 4 | 100 | |
SMR RATING 1..100 | 33 | 66 | |
PRICE GROWTH RATING 1..100 | 38 | 61 | |
P/E GROWTH RATING 1..100 | 15 | 52 | |
SEASONALITY SCORE 1..100 | 50 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
ITRN's Valuation (19) in the Other Consumer Services industry is in the same range as ZBRA (37) in the Computer Peripherals industry. This means that ITRN’s stock grew similarly to ZBRA’s over the last 12 months.
ITRN's Profit vs Risk Rating (4) in the Other Consumer Services industry is significantly better than the same rating for ZBRA (100) in the Computer Peripherals industry. This means that ITRN’s stock grew significantly faster than ZBRA’s over the last 12 months.
ITRN's SMR Rating (33) in the Other Consumer Services industry is somewhat better than the same rating for ZBRA (66) in the Computer Peripherals industry. This means that ITRN’s stock grew somewhat faster than ZBRA’s over the last 12 months.
ITRN's Price Growth Rating (38) in the Other Consumer Services industry is in the same range as ZBRA (61) in the Computer Peripherals industry. This means that ITRN’s stock grew similarly to ZBRA’s over the last 12 months.
ITRN's P/E Growth Rating (15) in the Other Consumer Services industry is somewhat better than the same rating for ZBRA (52) in the Computer Peripherals industry. This means that ITRN’s stock grew somewhat faster than ZBRA’s over the last 12 months.
| ITRN | ZBRA | |
|---|---|---|
| RSI ODDS (%) | 3 days ago 65% | 3 days ago 60% |
| Stochastic ODDS (%) | 3 days ago 55% | 3 days ago 59% |
| Momentum ODDS (%) | 3 days ago 72% | 3 days ago 72% |
| MACD ODDS (%) | 3 days ago 53% | 3 days ago 76% |
| TrendWeek ODDS (%) | 3 days ago 70% | 3 days ago 69% |
| TrendMonth ODDS (%) | 3 days ago 70% | 3 days ago 70% |
| Advances ODDS (%) | 3 days ago 71% | 3 days ago 66% |
| Declines ODDS (%) | 5 days ago 50% | 10 days ago 71% |
| BollingerBands ODDS (%) | 3 days ago 72% | 3 days ago 78% |
| Aroon ODDS (%) | 3 days ago 75% | N/A |
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ITRN and
Correlation & Price change
A.I.dvisor indicates that over the last year, ITRN has been loosely correlated with ZBRA. These tickers have moved in lockstep 43% of the time. This A.I.-generated data suggests there is some statistical probability that if ITRN jumps, then ZBRA could also see price increases.
| Ticker / NAME | Correlation To ITRN | 1D Price Change % | ||
|---|---|---|---|---|
| ITRN | 100% | +0.33% | ||
| ZBRA - ITRN | 43% Loosely correlated | +2.69% | ||
| HPE - ITRN | 42% Loosely correlated | +2.93% | ||
| BDC - ITRN | 42% Loosely correlated | +2.60% | ||
| LITE - ITRN | 42% Loosely correlated | +3.59% | ||
| MKSI - ITRN | 40% Loosely correlated | +3.00% | ||
More | ||||
ZBRA and
Correlation & Price change
A.I.dvisor indicates that over the last year, ZBRA has been loosely correlated with PI. These tickers have moved in lockstep 44% of the time. This A.I.-generated data suggests there is some statistical probability that if ZBRA jumps, then PI could also see price increases.
| Ticker / NAME | Correlation To ZBRA | 1D Price Change % | ||
|---|---|---|---|---|
| ZBRA | 100% | +2.69% | ||
| PI - ZBRA | 44% Loosely correlated | +2.07% | ||
| ITRN - ZBRA | 43% Loosely correlated | +0.33% | ||
| BDC - ZBRA | 42% Loosely correlated | +2.60% | ||
| KN - ZBRA | 38% Loosely correlated | +0.84% | ||
| DGII - ZBRA | 38% Loosely correlated | +0.51% | ||
More | ||||