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JPM vs MS
Which Stock Would AI Choose? JPMorgan Chase (JPM) vs. Morgan Stanley (MS) Stock Comparison
Key Takeaways
- JPM is the largest U.S. bank by assets and market capitalization, while MS is a more concentrated investment bank and wealth manager with a smaller balance-sheet footprint.
- Both firms reported strong recent quarters, but MS delivered faster earnings growth, driven by record Institutional Securities and Wealth Management results.
- JPM offers broader diversification across consumer, commercial, and asset management businesses, which tends to lower volatility.
- MS carries a higher beta and greater sensitivity to capital-markets activity, producing stronger upside in active markets but larger swings in downturns.
- Relative performance and momentum favor MS over recent months, though JPM trades at a lower valuation multiple.
Introduction
Investors evaluating large U.S. financial institutions frequently weigh JPM (JPMorgan Chase & Co.) against MS (Morgan Stanley). While both operate at the center of global banking and capital markets, they pursue notably different business models. JPMorgan Chase combines a massive consumer franchise, commercial lending, and a leading investment bank, whereas Morgan Stanley is built around institutional securities, wealth management, and investment management. This stock comparison is most relevant to traders and investors seeking to understand how business mix, momentum, valuation, and risk exposure shape relative performance and market positioning between two financial heavyweights.
JPM Overview and Recent Performance
JPM is the largest bank in the United States, spanning consumer and community banking, corporate and investment banking, commercial banking, and asset and wealth management. In recent quarters, the firm has benefited from elevated market volatility and a rebound in dealmaking. Markets revenue rose 35% year over year in its most recent quarter, while investment banking (IB) fees climbed 45%, supported by strong equity underwriting. Net interest income (NII, the difference between interest earned on loans and paid on deposits) grew roughly 10%, aided by loan growth even as lower rates pressured margins. The firm's Common Equity Tier 1 (CET1) capital ratio, a key measure of balance-sheet strength, remained solid at about 14.1%. Recent market activity has seen JPM shares consolidate below their highs, with a price-to-earnings ratio in the mid-teens and a dividend yield near 2%.
MS Overview and Recent Performance
MS operates primarily through three segments: Institutional Securities, Wealth Management, and Investment Management. The firm has delivered strong recent momentum, with first-half revenues rising 21% and net income up 42% year over year. Institutional Securities posted record quarterly revenue, with equities trading reaching a record and investment banking fees surging 58%. Wealth Management also set revenue records, gathering $148 billion in net new assets in a single quarter and helping total client assets reach $10 trillion. Return on tangible common equity (ROTCE), a measure of profitability on tangible capital, reached roughly 26.6%. The company raised its dividend by 15% and continued buybacks. MS shares carry a higher beta and have outperformed JPM over the trailing year.
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Head-to-Head Comparison
The core contrast between these two stocks lies in business mix. JPM is a diversified universal bank whose earnings are anchored by deposits, credit cards, and lending, giving it steadier revenue through the cycle. MS is more leveraged to capital markets and wealth flows, which accelerates growth when trading and advisory activity is strong but introduces greater cyclicality. On momentum, MS has led, driven by record Institutional Securities revenue and a structural shift toward recurring wealth-management fees. On stability and scale, JPM holds the edge, with a larger capital base and more diversified income. Valuation also differs: JPM trades at a slightly lower forward earnings multiple, while MS commands a premium reflecting its faster growth and higher return profile. Risk factors include rate sensitivity, credit costs, and deal-flow dependency, which weigh differently across the two firms.
Tickeron AI Verdict
Based on observable factors such as trend consistency, earnings momentum, and relative positioning, Tickeron's AI would likely lean toward MS in the current environment. The firm's record Institutional Securities and Wealth Management results, rising ROTCE, and stronger recent price momentum suggest more favorable near-term catalysts and trend alignment. That said, JPM's greater diversification and lower beta may appeal to models that prioritize stability and lower volatility. This assessment reflects a probabilistic reading of current data rather than a definitive forecast, and conditions can shift as new earnings and market signals emerge.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is JPM is a StrongBuy and MS is a Hold.
JPM | MS | ||
|---|---|---|---|
OUTLOOK RATING 1..100 | 91 | 52 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 87 Overvalued | 83 Overvalued | |
PROFIT vs RISK RATING 1..100 | 10 | 14 | |
SMR RATING 1..100 | 1 | 5 | |
PRICE GROWTH RATING 1..100 | 54 | 57 | |
P/E GROWTH RATING 1..100 | 52 | 56 | |
SEASONALITY SCORE 1..100 | 65 | 85 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
MS's Valuation (83) in the Investment Banks Or Brokers industry is in the same range as JPM (87) in the Major Banks industry. This means that MS’s stock grew similarly to JPM’s over the last 12 months.
JPM's Profit vs Risk Rating (10) in the Major Banks industry is in the same range as MS (14) in the Investment Banks Or Brokers industry. This means that JPM’s stock grew similarly to MS’s over the last 12 months.
JPM's SMR Rating (1) in the Major Banks industry is in the same range as MS (5) in the Investment Banks Or Brokers industry. This means that JPM’s stock grew similarly to MS’s over the last 12 months.
JPM's Price Growth Rating (54) in the Major Banks industry is in the same range as MS (57) in the Investment Banks Or Brokers industry. This means that JPM’s stock grew similarly to MS’s over the last 12 months.
JPM's P/E Growth Rating (52) in the Major Banks industry is in the same range as MS (56) in the Investment Banks Or Brokers industry. This means that JPM’s stock grew similarly to MS’s over the last 12 months.
| JPM | MS | |
|---|---|---|
| RSI ODDS (%) | 2 days ago 75% | 2 days ago 68% |
| Stochastic ODDS (%) | 2 days ago 70% | 2 days ago 76% |
| Momentum ODDS (%) | 2 days ago 38% | 2 days ago 56% |
| MACD ODDS (%) | N/A | 2 days ago 62% |
| TrendWeek ODDS (%) | 2 days ago 52% | 2 days ago 57% |
| TrendMonth ODDS (%) | 2 days ago 49% | 2 days ago 56% |
| Advances ODDS (%) | 15 days ago 59% | N/A |
| Declines ODDS (%) | 10 days ago 59% | 2 days ago 60% |
| BollingerBands ODDS (%) | 2 days ago 77% | 2 days ago 72% |
| Aroon ODDS (%) | 2 days ago 55% | 2 days ago 53% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
JPM’s FA Score shows that 2 FA rating(s) are green while MS’s FA Score has 2 green FA rating(s).
- JPM’s FA Score: 2 green, 3 red.
- MS’s FA Score: 2 green, 3 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
JPM’s TA Score shows that 4 TA indicator(s) are bullish while MS’s TA Score has 3 bullish TA indicator(s).
- JPM’s TA Score: 4 bullish, 5 bearish.
- MS’s TA Score: 3 bullish, 5 bearish.
Price Growth
JPM (@Major Banks) experienced а -0.03% price change this week, while MS (@Investment Banks/Brokers) price change was -0.30% for the same time period.
The average weekly price growth across all stocks in the @Major Banks industry was -1.05%. For the same industry, the average monthly price growth was -7.31%, and the average quarterly price growth was +11.13%.
The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -2.89%. For the same industry, the average monthly price growth was -5.34%, and the average quarterly price growth was -2.13%.
Reported Earning Dates
JPM is expected to report earnings on Oct 13, 2026.
MS is expected to report earnings on Oct 14, 2026.
Industries' Descriptions
@Major Banks (-1.05% weekly)Major banks are among the biggest companies in the world, often times with global reach and market capitalizations in the multi-billions. Large banks often have multiple arms spanning different disciplines, from deposits, to investment banking, to wealth management and insurance. The biggest banks often have key competitive advantages over smaller players in the industry in terms of brand recognition, cost of capital, and efficiency. Think J.P. Morgan, Bank of America, Wells Fargo, and Citigroup.
@Investment Banks/Brokers (-2.89% weekly)These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.
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JPM and
Correlation & Price change
A.I.dvisor indicates that over the last year, JPM has been closely correlated with BAC. These tickers have moved in lockstep 75% of the time. This A.I.-generated data suggests there is a high statistical probability that if JPM jumps, then BAC could also see price increases.
MS and
Correlation & Price change
A.I.dvisor indicates that over the last year, MS has been closely correlated with GS. These tickers have moved in lockstep 85% of the time. This A.I.-generated data suggests there is a high statistical probability that if MS jumps, then GS could also see price increases.