LPLA
Price
$320.96
Change
-$6.60 (-2.01%)
Updated
Oct 16 closing price
Capitalization
24.62B
9 days until earnings call
Intraday BUY SELL Signals
MS
Price
$180.57
Change
-$1.53 (-0.84%)
Updated
Oct 16 closing price
Capitalization
304.12B
88 days until earnings call
Intraday BUY SELL Signals
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LPLA vs MS

LPLA vs MS Comparison Chart in %
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VS
LPLA vs. MS commentary
Oct 18, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is LPLA is a Hold and MS is a Hold.

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SUMMARIES
A.I.Advisor
a Summary for LPLA with price predictions
Oct 16, 2026

LPLA in upward trend: price may ascend as a result of having broken its lower Bollinger Band on September 22, 2026

LPLA may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options. In 31 of 35 cases where LPLA's price broke its lower Bollinger Band, its price rose further in the following month. The odds of a continued upward trend are 89%.

Price Prediction Chart

Technical Analysis (Indicators)

Bullish Trend Analysis

The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where LPLA's RSI Indicator exited the oversold zone, 13 of 20 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 65%.

The Momentum Indicator moved above the 0 level on October 06, 2026. You may want to consider a long position or call options on LPLA as a result. In 64 of 89 past instances where the momentum indicator moved above 0, the stock continued to climb. The odds of a continued upward trend are 72%.

The Moving Average Convergence Divergence (MACD) for LPLA just turned positive on October 05, 2026. Looking at past instances where LPLA's MACD turned positive, the stock continued to rise in 32 of 44 cases over the following month. The odds of a continued upward trend are 73%.

Following a +1.87% 3-day Advance, the price is estimated to grow further. Considering data from situations where LPLA advanced for three days, in 244 of 366 cases, the price rose further within the following month. The odds of a continued upward trend are 67%.

Bearish Trend Analysis

The Stochastic Oscillator may be shifting from an upward trend to a downward trend. In 43 of 64 cases where LPLA's Stochastic Oscillator exited the overbought zone, the price fell further within the following month. The odds of a continued downward trend are 67%.

LPLA moved below its 50-day moving average on September 14, 2026 date and that indicates a change from an upward trend to a downward trend.

The 10-day moving average for LPLA crossed bearishly below the 50-day moving average on September 17, 2026. This indicates that the trend has shifted lower and could be considered a sell signal. In 11 of 16 past instances when the 10-day crossed below the 50-day, the stock continued to move higher over the following month. The odds of a continued downward trend are 69%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where LPLA declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 64%.

The Aroon Indicator for LPLA entered a downward trend on October 05, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Fundamental Analysis (Ratings)

The Tickeron PE Growth Rating for this company is 32 (best 1 - 100 worst), pointing to outstanding earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Profit vs. Risk Rating rating for this company is 34 (best 1 - 100 worst), indicating well-balanced risk and returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock slightly better than average.

The Tickeron SMR rating for this company is 48 (best 1 - 100 worst), indicating strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Price Growth Rating for this company is 56 (best 1 - 100 worst), indicating steady price growth. LPLA’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Seasonality Score of 75 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

The Tickeron Valuation Rating of 81 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (4.277) is normal, around the industry mean (4.320). P/E Ratio (25.057) is within average values for comparable stocks, (30.932). Projected Growth (PEG Ratio) (0.404) is also within normal values, averaging (0.809). Dividend Yield (0.004) settles around the average of (0.016) among similar stocks. P/S Ratio (1.364) is also within normal values, averaging (16.763).

A.I.Advisor
a Summary for MS with price predictions
Oct 16, 2026

MS in downward trend: price dove below 50-day moving average on September 10, 2026

MS moved below its 50-day moving average on September 10, 2026 date and that indicates a change from an upward trend to a downward trend. In 25 of 36 similar past instances, the stock price decreased further within the following month. The odds of a continued downward trend are 69%.

Price Prediction Chart

Technical Analysis (Indicators)

Bearish Trend Analysis

The Moving Average Convergence Divergence Histogram (MACD) for MS turned negative on October 14, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 44 similar instances when the indicator turned negative. In 26 of the 44 cases the stock turned lower in the days that followed. This puts the odds of success at 59%.

Following a 3-day decline, the stock is projected to fall further. Considering past instances where MS declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 60%.

The Aroon Indicator for MS entered a downward trend on October 16, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.

Bullish Trend Analysis

The RSI Indicator shows that the ticker has stayed in the oversold zone for 3 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an Uptrend is expected.

The Stochastic Oscillator is in the oversold zone. Keep an eye out for a move up in the foreseeable future.

MS may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.

Fundamental Analysis (Ratings)

The Tickeron SMR rating for this company is 5 (best 1 - 100 worst), indicating very strong sales and a profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.

The Tickeron Profit vs. Risk Rating rating for this company is 19 (best 1 - 100 worst), indicating low risk on high returns. The average Profit vs. Risk Rating rating for the industry is 87, placing this stock better than average.

The Tickeron PE Growth Rating for this company is 56 (best 1 - 100 worst), pointing to consistent earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.

The Tickeron Price Growth Rating for this company is 60 (best 1 - 100 worst), indicating steady price growth. MS’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.

The Tickeron Valuation Rating of 83 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (2.854) is normal, around the industry mean (4.320). P/E Ratio (15.641) is within average values for comparable stocks, (30.932). Projected Growth (PEG Ratio) (1.702) is also within normal values, averaging (0.809). Dividend Yield (0.021) settles around the average of (0.016) among similar stocks. P/S Ratio (4.380) is also within normal values, averaging (16.763).

The Tickeron Seasonality Score of 85 (best 1 - 100 worst) indicates that the company is significantly overvalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.

FUNDAMENTALS RATINGS
LPLA vs MS: Fundamental Ratings
LPLA
MS
OUTLOOK RATING
1..100
5056
VALUATION
overvalued / fair valued / undervalued
1..100
81
Overvalued
83
Overvalued
PROFIT vs RISK RATING
1..100
3419
SMR RATING
1..100
485
PRICE GROWTH RATING
1..100
5660
P/E GROWTH RATING
1..100
3256
SEASONALITY SCORE
1..100
7585

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

LPLA's Valuation (81) in the Investment Banks Or Brokers industry is in the same range as MS (83). This means that LPLA’s stock grew similarly to MS’s over the last 12 months.

MS's Profit vs Risk Rating (19) in the Investment Banks Or Brokers industry is in the same range as LPLA (34). This means that MS’s stock grew similarly to LPLA’s over the last 12 months.

MS's SMR Rating (5) in the Investment Banks Or Brokers industry is somewhat better than the same rating for LPLA (48). This means that MS’s stock grew somewhat faster than LPLA’s over the last 12 months.

LPLA's Price Growth Rating (56) in the Investment Banks Or Brokers industry is in the same range as MS (60). This means that LPLA’s stock grew similarly to MS’s over the last 12 months.

LPLA's P/E Growth Rating (32) in the Investment Banks Or Brokers industry is in the same range as MS (56). This means that LPLA’s stock grew similarly to MS’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
LPLAMS
RSI
ODDS (%)
Bullish Trend 2 days ago
65%
Bullish Trend 2 days ago
84%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
67%
Bullish Trend 2 days ago
64%
Momentum
ODDS (%)
Bullish Trend 2 days ago
72%
N/A
MACD
ODDS (%)
Bullish Trend 2 days ago
73%
Bearish Trend 2 days ago
59%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
65%
Bearish Trend 2 days ago
57%
TrendMonth
ODDS (%)
Bearish Trend 2 days ago
65%
Bearish Trend 2 days ago
57%
Advances
ODDS (%)
Bullish Trend 9 days ago
67%
N/A
Declines
ODDS (%)
Bearish Trend 4 days ago
64%
Bearish Trend 4 days ago
60%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
89%
Bullish Trend 2 days ago
74%
Aroon
ODDS (%)
Bearish Trend 2 days ago
56%
Bearish Trend 2 days ago
53%
COMPARISON
Comparison
Oct 18, 2026
Stock price -- (LPLA: $320.96 vs. MS: $180.57)
Brand notoriety: LPLA: Not notable vs. MS: Notable
Both companies represent the Investment Banks/Brokers industry
Current volume relative to the 65-day Moving Average: LPLA: 109% vs. MS: 111%
Market capitalization -- LPLA: $24.62B vs. MS: $304.12B
LPLA [@Investment Banks/Brokers] is valued at $24.62B. MS’s [@Investment Banks/Brokers] market capitalization is $304.12B. The market cap for tickers in the [@Investment Banks/Brokers] industry ranges from $590 to $304.12B. The average market capitalization across the [@Investment Banks/Brokers] industry is $12.56B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

LPLA’s FA Score shows that 1 FA rating(s) are green while MS’s FA Score has 2 green FA rating(s).

  • LPLA’s FA Score: 1 green, 4 red.
  • MS’s FA Score: 2 green, 3 red.
According to our system of comparison, LPLA is a better buy in the long-term than MS.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

LPLA’s TA Score shows that 5 TA indicator(s) are bullish while MS’s TA Score has 3 bullish TA indicator(s).

  • LPLA’s TA Score: 5 bullish, 5 bearish.
  • MS’s TA Score: 3 bullish, 4 bearish.
According to our system of comparison, LPLA is a better buy in the short-term than MS.

Price Growth

LPLA (@Investment Banks/Brokers) experienced а -3.00% price change this week, while MS (@Investment Banks/Brokers) price change was -4.97% for the same time period.

The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was -7.83%. For the same industry, the average monthly price growth was -5.37%, and the average quarterly price growth was -15.74%.

Reported Earning Dates

LPLA is expected to report earnings on Oct 27, 2026.

MS is expected to report earnings on Jan 14, 2027.

Industries' Descriptions

@Investment Banks/Brokers (-7.83% weekly)

These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.

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LPLA
Daily Signal:
Gain/Loss:
MS
Daily Signal:
Gain/Loss:
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LPLA and

Correlation & Price change

A.I.dvisor indicates that over the last year, LPLA has been closely correlated with RJF. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if LPLA jumps, then RJF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To LPLA
1D Price
Change %
LPLA100%
-2.01%
RJF - LPLA
71%
Closely correlated
-0.37%
SCHW - LPLA
68%
Closely correlated
-2.34%
NDAQ - LPLA
55%
Loosely correlated
+0.50%
MORN - LPLA
52%
Loosely correlated
-0.89%
MS - LPLA
49%
Loosely correlated
-0.84%
More

MS and

Correlation & Price change

A.I.dvisor indicates that over the last year, MS has been closely correlated with GS. These tickers have moved in lockstep 85% of the time. This A.I.-generated data suggests there is a high statistical probability that if MS jumps, then GS could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To MS
1D Price
Change %
MS100%
-0.84%
GS - MS
85%
Closely correlated
-1.12%
RJF - MS
82%
Closely correlated
-0.37%
NDAQ - MS
71%
Closely correlated
+0.50%
EVR - MS
69%
Closely correlated
-0.99%
IBKR - MS
67%
Closely correlated
-3.88%
More