LPLA
Price
$353.70
Change
+$14.53 (+4.28%)
Updated
Jul 31 closing price
Capitalization
28.29B
80 days until earnings call
Intraday BUY SELL Signals
MS
Price
$210.68
Change
+$0.26 (+0.12%)
Updated
Aug 3, 12:32 PM (EDT)
Capitalization
330.78B
72 days until earnings call
Intraday BUY SELL Signals
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LPLA vs MS

LPLA vs MS Comparison Chart in %
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VS
LPLA vs. MS commentary
Aug 03, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is LPLA is a StrongBuy and MS is a Buy.

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COMPARISON
Comparison
Aug 03, 2026
Stock price -- (LPLA: $353.70 vs. MS: $210.42)
Brand notoriety: LPLA: Not notable vs. MS: Notable
Both companies represent the Investment Banks/Brokers industry
Current volume relative to the 65-day Moving Average: LPLA: 83% vs. MS: 77%
Market capitalization -- LPLA: $28.29B vs. MS: $330.78B
LPLA [@Investment Banks/Brokers] is valued at $28.29B. MS’s [@Investment Banks/Brokers] market capitalization is $330.78B. The market cap for tickers in the [@Investment Banks/Brokers] industry ranges from $928.5B to $0. The average market capitalization across the [@Investment Banks/Brokers] industry is $13.17B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

LPLA’s FA Score shows that 1 FA rating(s) are green whileMS’s FA Score has 2 green FA rating(s).

  • LPLA’s FA Score: 1 green, 4 red.
  • MS’s FA Score: 2 green, 3 red.
According to our system of comparison, both LPLA and MS are a good buy in the long-term.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

LPLA’s TA Score shows that 6 TA indicator(s) are bullish while MS’s TA Score has 4 bullish TA indicator(s).

  • LPLA’s TA Score: 6 bullish, 4 bearish.
  • MS’s TA Score: 4 bullish, 6 bearish.
According to our system of comparison, LPLA is a better buy in the short-term than MS.

Price Growth

LPLA (@Investment Banks/Brokers) experienced а +7.66% price change this week, while MS (@Investment Banks/Brokers) price change was -1.35% for the same time period.

The average weekly price growth across all stocks in the @Investment Banks/Brokers industry was +0.01%. For the same industry, the average monthly price growth was -6.73%, and the average quarterly price growth was -16.94%.

Reported Earning Dates

LPLA is expected to report earnings on Oct 22, 2026.

MS is expected to report earnings on Oct 14, 2026.

Industries' Descriptions

@Investment Banks/Brokers (+0.01% weekly)

These banks specialize in underwriting (helping companies with debt financing or equity issuances), IPOs, facilitating mergers and other corporate reorganizations and acting as a broker or financial advisor for institutions. They might also trade securities on their own accounts. Investment banks potentially thrive on expanding its network of clients, since that could help them increase profits. Goldman Sachs, Morgan Stanley and CME Group Inc are some of the largest investment banking companies.

SUMMARIES
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FUNDAMENTALS
Fundamentals
MS($331B) has a higher market cap than LPLA($28.3B). LPLA has higher P/E ratio than MS: LPLA (28.34) vs MS (17.00). MS YTD gains are higher at: 20.480 vs. LPLA (-0.772). MS has more cash in the bank: 4.29B vs. LPLA (1.11B). LPLA has less debt than MS: LPLA (7.41B) vs MS (394B). MS has higher revenues than LPLA: MS (68.8B) vs LPLA (18.3B).
LPLAMSLPLA / MS
Capitalization28.3B331B9%
EBITDA2.3BN/A-
Gain YTD-0.77220.480-4%
P/E Ratio28.3417.00167%
Revenue18.3B68.8B27%
Total Cash1.11B4.29B26%
Total Debt7.41B394B2%
FUNDAMENTALS RATINGS
LPLA vs MS: Fundamental Ratings
LPLA
MS
OUTLOOK RATING
1..100
5088
VALUATION
overvalued / fair valued / undervalued
1..100
81
Overvalued
82
Overvalued
PROFIT vs RISK RATING
1..100
298
SMR RATING
1..100
457
PRICE GROWTH RATING
1..100
4442
P/E GROWTH RATING
1..100
4744
SEASONALITY SCORE
1..100
5050

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

LPLA's Valuation (81) in the Investment Banks Or Brokers industry is in the same range as MS (82). This means that LPLA’s stock grew similarly to MS’s over the last 12 months.

MS's Profit vs Risk Rating (8) in the Investment Banks Or Brokers industry is in the same range as LPLA (29). This means that MS’s stock grew similarly to LPLA’s over the last 12 months.

MS's SMR Rating (7) in the Investment Banks Or Brokers industry is somewhat better than the same rating for LPLA (45). This means that MS’s stock grew somewhat faster than LPLA’s over the last 12 months.

MS's Price Growth Rating (42) in the Investment Banks Or Brokers industry is in the same range as LPLA (44). This means that MS’s stock grew similarly to LPLA’s over the last 12 months.

MS's P/E Growth Rating (44) in the Investment Banks Or Brokers industry is in the same range as LPLA (47). This means that MS’s stock grew similarly to LPLA’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
LPLAMS
RSI
ODDS (%)
Bearish Trend 4 days ago
58%
Bearish Trend 8 days ago
55%
Stochastic
ODDS (%)
Bearish Trend 4 days ago
59%
Bullish Trend 4 days ago
71%
Momentum
ODDS (%)
Bullish Trend 4 days ago
74%
Bearish Trend 4 days ago
48%
MACD
ODDS (%)
Bullish Trend 4 days ago
61%
Bearish Trend 4 days ago
57%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
69%
Bearish Trend 4 days ago
56%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
68%
Bullish Trend 4 days ago
63%
Advances
ODDS (%)
Bullish Trend 4 days ago
67%
Bullish Trend 4 days ago
65%
Declines
ODDS (%)
Bearish Trend 12 days ago
61%
Bearish Trend 6 days ago
59%
BollingerBands
ODDS (%)
Bearish Trend 4 days ago
64%
Bullish Trend 4 days ago
77%
Aroon
ODDS (%)
Bullish Trend 4 days ago
62%
Bullish Trend 4 days ago
64%
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LPLA
Daily Signal:
Gain/Loss:
MS
Daily Signal:
Gain/Loss:
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LPLA and

Correlation & Price change

A.I.dvisor indicates that over the last year, LPLA has been closely correlated with RJF. These tickers have moved in lockstep 71% of the time. This A.I.-generated data suggests there is a high statistical probability that if LPLA jumps, then RJF could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To LPLA
1D Price
Change %
LPLA100%
+4.28%
RJF - LPLA
71%
Closely correlated
+0.58%
SCHW - LPLA
69%
Closely correlated
+0.87%
NDAQ - LPLA
55%
Loosely correlated
-1.02%
MORN - LPLA
52%
Loosely correlated
-0.28%
MS - LPLA
51%
Loosely correlated
+0.72%
More