NOW
Price
$115.51
Change
+$4.28 (+3.85%)
Updated
Aug 3, 04:17 PM (EDT)
Capitalization
115B
86 days until earnings call
Intraday BUY SELL Signals
SAP
Price
$189.75
Change
+$6.13 (+3.34%)
Updated
Aug 3, 04:59 PM (EDT)
Capitalization
209.71B
79 days until earnings call
Intraday BUY SELL Signals
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NOW vs SAP

NOW vs SAP Comparison Chart in %
View a ticker or compare two or three
Jul 20, 2026

Which Stock Would AI Choose? ServiceNow (NOW) vs. SAP SE (SAP) Stock Comparison

Key Takeaways

  • ServiceNow (NOW) and SAP SE (SAP) both operate in the enterprise software sector, with ServiceNow specializing in cloud-based workflow automation and SAP focusing on integrated ERP solutions.
  • Recent market activity has shown divergent momentum patterns, influenced by sector-wide demand for digital transformation and cloud migration.
  • ServiceNow (NOW) has benefited from strong adoption in IT service management platforms amid ongoing enterprise efficiency initiatives.
  • SAP SE (SAP) has maintained steady positioning through its core business applications and expanding cloud offerings.
  • Both stocks exhibit exposure to macroeconomic factors including interest rates and corporate spending cycles, with varying degrees of volatility observed in recent weeks.
  • Relative performance reflects differences in growth drivers, with ServiceNow (NOW) often tied to newer cloud-native trends and SAP SE (SAP) anchored in established enterprise relationships.

Introduction

ServiceNow (NOW) and SAP SE (SAP) represent two prominent players in the enterprise software industry, making them relevant for comparison by institutional investors, active traders, and portfolio managers seeking exposure to technology-enabled business solutions. This analysis examines their business models, recent performance trends, and market positioning to highlight key contrasts and trade-offs. Investors focused on software-as-a-service (SaaS) growth, digital transformation themes, or relative value within the information technology sector may find this side-by-side evaluation useful for informed decision-making in the current environment.

ServiceNow (NOW) Overview and Recent Performance

ServiceNow (NOW) provides cloud-based platforms that automate IT service management, human resources, and other enterprise workflows. The company has seen sustained interest in its solutions as organizations pursue operational efficiencies. In recent weeks, stock behavior has reflected broader sentiment toward cloud infrastructure spending, with performance influenced by quarterly results and commentary on customer expansion. Market activity has been shaped by ongoing demand for digital tools, though sensitivity to overall technology sector rotations has been evident.

SAP SE (SAP) Overview and Recent Performance

SAP SE (SAP) delivers enterprise resource planning (ERP) software and related applications that support finance, supply chain, and other core business functions for large organizations worldwide. Recent performance has been supported by steady adoption of its cloud offerings alongside traditional on-premise deployments. In recent market activity, the stock has responded to updates on recurring revenue growth and international expansion efforts, with sentiment affected by corporate IT budget trends and competitive dynamics in the enterprise software space.

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Head-to-Head Comparison

ServiceNow (NOW) and SAP SE (SAP) differ in core focus: the former emphasizes modern workflow automation in cloud environments, while the latter centers on comprehensive ERP systems with deep legacy integration. Growth drivers for ServiceNow (NOW) include rapid expansion in newer digital platforms, whereas SAP SE (SAP) draws strength from its installed base and incremental cloud migrations. Recent momentum has varied, with ServiceNow (NOW) showing sensitivity to high-growth technology narratives and SAP SE (SAP) reflecting more stable enterprise spending patterns. Risk factors include competition from specialized vendors for ServiceNow (NOW) and slower transition speeds for SAP SE (SAP). Both carry sector exposure to information technology, though ServiceNow (NOW) aligns more closely with pure-play SaaS dynamics and SAP SE (SAP) incorporates broader software and services revenue streams. Market sentiment has tracked relative earnings visibility and macroeconomic influences on IT budgets.

Tickeron AI Verdict

Based on observable factors such as trend consistency in recent market activity, stability of underlying business drivers, and relative positioning within the enterprise software landscape, Tickeron’s AI models currently indicate a probabilistic preference for ServiceNow (NOW) due to stronger alignment with prevailing cloud adoption patterns. This assessment remains subject to shifts in volatility, earnings delivery, and broader sector rotations.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
NOW vs. SAP commentary
Aug 03, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NOW is a Buy and SAP is a StrongBuy.

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COMPARISON
Comparison
Aug 03, 2026
Stock price -- (NOW: $111.23 vs. SAP: $183.62)
Brand notoriety: NOW: Notable vs. SAP: Not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: NOW: 74% vs. SAP: 99%
Market capitalization -- NOW: $115B vs. SAP: $209.71B
NOW [@Packaged Software] is valued at $115B. SAP’s [@Packaged Software] market capitalization is $209.71B. The market cap for tickers in the [@Packaged Software] industry ranges from $400.93B to $0. The average market capitalization across the [@Packaged Software] industry is $11.28B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NOW’s FA Score shows that 0 FA rating(s) are green whileSAP’s FA Score has 1 green FA rating(s).

  • NOW’s FA Score: 0 green, 5 red.
  • SAP’s FA Score: 1 green, 4 red.
According to our system of comparison, SAP is a better buy in the long-term than NOW.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NOW’s TA Score shows that 6 TA indicator(s) are bullish while SAP’s TA Score has 5 bullish TA indicator(s).

  • NOW’s TA Score: 6 bullish, 3 bearish.
  • SAP’s TA Score: 5 bullish, 5 bearish.
According to our system of comparison, NOW is a better buy in the short-term than SAP.

Price Growth

NOW (@Packaged Software) experienced а +12.60% price change this week, while SAP (@Packaged Software) price change was +14.76% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +3.30%. For the same industry, the average monthly price growth was -1.33%, and the average quarterly price growth was +4.38%.

Reported Earning Dates

NOW is expected to report earnings on Oct 28, 2026.

SAP is expected to report earnings on Oct 21, 2026.

Industries' Descriptions

@Packaged Software (+3.30% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
SAP($210B) has a higher market cap than NOW($115B). NOW has higher P/E ratio than SAP: NOW (69.52) vs SAP (23.97). SAP YTD gains are higher at: -23.094 vs. NOW (-27.391). SAP has higher annual earnings (EBITDA): 12.9B vs. NOW (3.5B). SAP has more cash in the bank: 11.6B vs. NOW (4.66B). NOW has less debt than SAP: NOW (8.45B) vs SAP (10.5B). SAP has higher revenues than NOW: SAP (38.2B) vs NOW (14.7B).
NOWSAPNOW / SAP
Capitalization115B210B55%
EBITDA3.5B12.9B27%
Gain YTD-27.391-23.094119%
P/E Ratio69.5223.97290%
Revenue14.7B38.2B38%
Total Cash4.66B11.6B40%
Total Debt8.45B10.5B81%
FUNDAMENTALS RATINGS
NOW vs SAP: Fundamental Ratings
NOW
SAP
OUTLOOK RATING
1..100
1726
VALUATION
overvalued / fair valued / undervalued
1..100
80
Overvalued
12
Undervalued
PROFIT vs RISK RATING
1..100
9979
SMR RATING
1..100
6049
PRICE GROWTH RATING
1..100
5150
P/E GROWTH RATING
1..100
9194
SEASONALITY SCORE
1..100
5065

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

SAP's Valuation (12) in the Packaged Software industry is significantly better than the same rating for NOW (80) in the Information Technology Services industry. This means that SAP’s stock grew significantly faster than NOW’s over the last 12 months.

SAP's Profit vs Risk Rating (79) in the Packaged Software industry is in the same range as NOW (99) in the Information Technology Services industry. This means that SAP’s stock grew similarly to NOW’s over the last 12 months.

SAP's SMR Rating (49) in the Packaged Software industry is in the same range as NOW (60) in the Information Technology Services industry. This means that SAP’s stock grew similarly to NOW’s over the last 12 months.

SAP's Price Growth Rating (50) in the Packaged Software industry is in the same range as NOW (51) in the Information Technology Services industry. This means that SAP’s stock grew similarly to NOW’s over the last 12 months.

NOW's P/E Growth Rating (91) in the Information Technology Services industry is in the same range as SAP (94) in the Packaged Software industry. This means that NOW’s stock grew similarly to SAP’s over the last 12 months.

TECHNICAL ANALYSIS
Technical Analysis
NOWSAP
RSI
ODDS (%)
N/A
Bearish Trend 4 days ago
53%
Stochastic
ODDS (%)
Bearish Trend 4 days ago
67%
Bearish Trend 4 days ago
57%
Momentum
ODDS (%)
Bullish Trend 4 days ago
74%
Bullish Trend 4 days ago
56%
MACD
ODDS (%)
Bullish Trend 4 days ago
70%
Bullish Trend 4 days ago
68%
TrendWeek
ODDS (%)
Bullish Trend 4 days ago
67%
Bullish Trend 4 days ago
57%
TrendMonth
ODDS (%)
Bullish Trend 4 days ago
62%
Bullish Trend 4 days ago
59%
Advances
ODDS (%)
Bullish Trend 6 days ago
69%
Bullish Trend 6 days ago
53%
Declines
ODDS (%)
Bearish Trend 12 days ago
69%
Bearish Trend 12 days ago
54%
BollingerBands
ODDS (%)
Bullish Trend 4 days ago
78%
Bearish Trend 4 days ago
50%
Aroon
ODDS (%)
Bullish Trend 4 days ago
61%
Bearish Trend 4 days ago
62%
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NOW
Daily Signal:
Gain/Loss:
SAP
Daily Signal:
Gain/Loss:
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NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRWD. These tickers have moved in lockstep 68% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRWD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
+1.05%
CRWD - NOW
68%
Closely correlated
+3.05%
MSFT - NOW
67%
Closely correlated
+3.02%
ASAN - NOW
66%
Loosely correlated
+4.65%
TTAN - NOW
64%
Loosely correlated
+3.99%
PANW - NOW
62%
Loosely correlated
+1.89%
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