NOW
Price
$104.46
Change
-$0.27 (-0.26%)
Updated
Jul 16, 02:44 PM (EDT)
Capitalization
108.01B
6 days until earnings call
Intraday BUY SELL Signals
TTAN
Price
$78.42
Change
+$0.07 (+0.09%)
Updated
Jul 16, 02:50 PM (EDT)
Capitalization
7.47B
49 days until earnings call
Intraday BUY SELL Signals
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NOW vs TTAN

NOW vs TTAN Comparison Chart in %
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Jul 10, 2026

Which Stock Would AI Choose? ServiceNow (NOW) vs. ServiceTitan (TTAN) Stock Comparison

Key Takeaways

  • ServiceNow (NOW) is a larger, more established provider of workflow automation platforms with a market capitalization exceeding $110 billion, while ServiceTitan (TTAN) is a smaller, growth-focused software platform for contractors with a market capitalization around $7.6 billion.
  • Both stocks operate in the application software sector and have demonstrated resilience amid broader technology market fluctuations in recent weeks.
  • ServiceNow (NOW) has shown signs of stabilization following earlier volatility, supported by consistent subscription revenue growth and analyst attention ahead of upcoming earnings.
  • ServiceTitan (TTAN) has attracted multiple analyst price target upgrades in recent market activity, reflecting interest in its platform revenue expansion and gross transaction volume trends.
  • Relative performance highlights trade-offs between ServiceNow’s (NOW) scale and maturity versus ServiceTitan’s (TTAN) higher-growth profile and post-IPO dynamics.
  • Sector exposure for both centers on cloud-based enterprise and field service solutions, with sentiment influenced by AI integration themes and macroeconomic factors.

Introduction

ServiceNow (NOW) and ServiceTitan (TTAN) represent two distinct profiles within the application software industry, making them relevant for comparison by institutional investors, growth-oriented traders, and portfolio managers seeking exposure to cloud workflow and field service technologies. ServiceNow (NOW) offers an established platform for digital business transformation, while ServiceTitan (TTAN) targets contractors with end-to-end management tools. This analysis examines their business contexts, recent price behavior, and relative positioning in the current market environment to assist in evaluating potential portfolio fit based on observable metrics such as scale, momentum, and sector dynamics.

ServiceNow (NOW) Overview and Recent Performance

ServiceNow (NOW) provides a cloud-based platform for automating business workflows across IT, customer service, and other enterprise functions. The company has built a substantial installed base through its Now Platform, emphasizing artificial intelligence enhancements for operational efficiency. In recent weeks, the stock has exhibited stabilization following a period of broader technology sector pressure, with trading activity reflecting renewed focus on upcoming quarterly results. Factors influencing sentiment include consistent subscription revenue expansion and analyst commentary on growth outlook. Market positioning benefits from ServiceNow’s (NOW) larger scale and established customer relationships, contributing to relatively measured price movements compared to smaller peers during recent market activity.

ServiceTitan (TTAN) Overview and Recent Performance

ServiceTitan (TTAN) delivers a cloud-based software platform designed for contractors in residential and commercial services, including field operations management, scheduling, and billing tools. The company has reported growth in platform revenue and gross transaction volume in its most recent fiscal reporting. In recent weeks, the stock has experienced fluctuations typical of post-IPO names, with trading influenced by analyst coverage and sector rotation. Sentiment has been shaped by ongoing expansion metrics and integration of technology solutions for service businesses. ServiceTitan’s (TTAN) positioning emphasizes specialized vertical applications, resulting in performance patterns that can diverge from broader market benchmarks during periods of investor rotation toward growth-oriented software equities.

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Head-to-Head Comparison

ServiceNow (NOW) operates a broad horizontal workflow automation platform serving large enterprises, whereas ServiceTitan (TTAN) focuses on vertical solutions for field service contractors, creating distinct growth drivers and customer acquisition models. Recent momentum for ServiceNow (NOW) has centered on earnings visibility and AI feature adoption, while ServiceTitan (TTAN) has drawn attention through revenue expansion and analyst target revisions. Risk factors differ by scale: ServiceNow (NOW) faces competition from larger peers in the enterprise software space, and ServiceTitan (TTAN) contends with post-listing volatility and execution on market expansion. Sector exposure overlaps in cloud software but diverges in end markets, with ServiceNow (NOW) tied more closely to general IT spending and ServiceTitan (TTAN) to construction and maintenance activity. Market sentiment reflects these differences, with ServiceNow (NOW) often viewed as a more defensive large-cap holding and ServiceTitan (TTAN) positioned for higher-beta growth potential.

Tickeron AI Verdict

Based on observable factors such as trend consistency, earnings visibility, and relative positioning within the software sector, Tickeron’s AI models currently assign a modestly higher probability of sustained performance to ServiceNow (NOW). This assessment draws from ServiceNow’s (NOW) larger market capitalization, established revenue base, and measured recovery patterns in recent market activity. ServiceTitan (TTAN) shows competitive attributes in growth metrics and analyst interest but carries elevated volatility typical of its profile. The evaluation remains probabilistic and subject to shifts in macroeconomic conditions or company-specific catalysts.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
NOW vs. TTAN commentary
Jul 16, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NOW is a Hold and TTAN is a Hold.

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COMPARISON
Comparison
Jul 16, 2026
Stock price -- (NOW: $104.73 vs. TTAN: $78.35)
Brand notoriety: NOW: Notable vs. TTAN: Not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: NOW: 49% vs. TTAN: 47%
Market capitalization -- NOW: $108.01B vs. TTAN: $7.47B
NOW [@Packaged Software] is valued at $108.01B. TTAN’s [@Packaged Software] market capitalization is $7.47B. The market cap for tickers in the [@Packaged Software] industry ranges from $195.82B to $0. The average market capitalization across the [@Packaged Software] industry is $8.97B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NOW’s FA Score shows that 0 FA rating(s) are green whileTTAN’s FA Score has 0 green FA rating(s).

  • NOW’s FA Score: 0 green, 5 red.
  • TTAN’s FA Score: 0 green, 5 red.
According to our system of comparison, TTAN is a better buy in the long-term than NOW.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NOW’s TA Score shows that 5 TA indicator(s) are bullish while TTAN’s TA Score has 4 bullish TA indicator(s).

  • NOW’s TA Score: 5 bullish, 3 bearish.
  • TTAN’s TA Score: 4 bullish, 5 bearish.
According to our system of comparison, NOW is a better buy in the short-term than TTAN.

Price Growth

NOW (@Packaged Software) experienced а -2.83% price change this week, while TTAN (@Packaged Software) price change was +0.44% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was -2.37%. For the same industry, the average monthly price growth was +2.17%, and the average quarterly price growth was -8.98%.

Reported Earning Dates

NOW is expected to report earnings on Jul 22, 2026.

TTAN is expected to report earnings on Sep 03, 2026.

Industries' Descriptions

@Packaged Software (-2.37% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($108B) has a higher market cap than TTAN($7.47B). TTAN YTD gains are higher at: -26.432 vs. NOW (-31.634). NOW has higher annual earnings (EBITDA): 3.24B vs. TTAN (-44.69M). NOW has more cash in the bank: 5.18B vs. TTAN (422M). TTAN has less debt than NOW: TTAN (51M) vs NOW (2.43B). NOW has higher revenues than TTAN: NOW (14B) vs TTAN (1.01B).
NOWTTANNOW / TTAN
Capitalization108B7.47B1,445%
EBITDA3.24B-44.69M-7,246%
Gain YTD-31.634-26.432120%
P/E Ratio62.34N/A-
Revenue14B1.01B1,381%
Total Cash5.18B422M1,228%
Total Debt2.43B51M4,767%
FUNDAMENTALS RATINGS
NOW: Fundamental Ratings
NOW
OUTLOOK RATING
1..100
11
VALUATION
overvalued / fair valued / undervalued
1..100
78
Overvalued
PROFIT vs RISK RATING
1..100
98
SMR RATING
1..100
54
PRICE GROWTH RATING
1..100
60
P/E GROWTH RATING
1..100
95
SEASONALITY SCORE
1..100
49

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
NOWTTAN
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
90%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
90%
Momentum
ODDS (%)
Bullish Trend 2 days ago
66%
Bullish Trend 2 days ago
70%
MACD
ODDS (%)
Bullish Trend 2 days ago
66%
Bullish Trend 2 days ago
90%
TrendWeek
ODDS (%)
Bearish Trend 2 days ago
70%
Bullish Trend 2 days ago
71%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
58%
Advances
ODDS (%)
Bullish Trend 10 days ago
70%
Bullish Trend 15 days ago
67%
Declines
ODDS (%)
Bearish Trend 2 days ago
69%
Bearish Trend 2 days ago
88%
BollingerBands
ODDS (%)
N/A
Bearish Trend 2 days ago
90%
Aroon
ODDS (%)
Bearish Trend 2 days ago
82%
Bearish Trend 2 days ago
83%
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NOW
Daily Signal:
Gain/Loss:
TTAN
Daily Signal:
Gain/Loss:
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NOW and

Correlation & Price change

A.I.dvisor indicates that over the last year, NOW has been closely correlated with CRWD. These tickers have moved in lockstep 68% of the time. This A.I.-generated data suggests there is a high statistical probability that if NOW jumps, then CRWD could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To NOW
1D Price
Change %
NOW100%
-0.11%
CRWD - NOW
68%
Closely correlated
-1.88%
TEAM - NOW
67%
Closely correlated
+3.02%
MSFT - NOW
67%
Closely correlated
+2.78%
ASAN - NOW
66%
Loosely correlated
+1.07%
TTAN - NOW
64%
Loosely correlated
-2.17%
More

TTAN and

Correlation & Price change

A.I.dvisor indicates that over the last year, TTAN has been loosely correlated with GWRE. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if TTAN jumps, then GWRE could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To TTAN
1D Price
Change %
TTAN100%
-2.17%
GWRE - TTAN
65%
Loosely correlated
-0.12%
FRSH - TTAN
64%
Loosely correlated
+1.34%
NOW - TTAN
63%
Loosely correlated
-0.11%
HUBS - TTAN
63%
Loosely correlated
+2.69%
ADBE - TTAN
62%
Loosely correlated
+1.71%
More