NOW
Price
$117.19
Change
-$0.96 (-0.81%)
Updated
Aug 5, 04:59 PM (EDT)
Capitalization
122.14B
84 days until earnings call
Intraday BUY SELL Signals
TTAN
Price
$85.74
Change
-$0.50 (-0.58%)
Updated
Aug 5, 04:23 PM (EDT)
Capitalization
8.24B
29 days until earnings call
Intraday BUY SELL Signals
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NOW vs TTAN

NOW vs TTAN Comparison Chart in %
View a ticker or compare two or three
Jul 20, 2026

Which Stock Would AI Choose? ServiceNow (NOW) vs. ServiceTitan (TTAN) Stock Comparison

Key Takeaways

  • ServiceNow (NOW) has delivered stronger year-to-date performance compared to ServiceTitan (TTAN), reflecting broader enterprise software demand.
  • TTAN stock has traded at a discount to its 52-week high amid post-earnings volatility, while NOW maintains steadier momentum ahead of its upcoming quarterly results.
  • Both companies operate in the software sector but target distinct markets: ServiceNow focuses on IT service management, whereas ServiceTitan emphasizes field service operations.
  • Recent analyst activity has been more pronounced for TTAN with multiple price target adjustments following its June earnings, while NOW benefits from established market positioning.
  • Market sentiment favors NOW for relative stability in recent weeks, though TTAN shows potential for recovery based on gross transaction volume growth.
  • Sector exposure overlaps in technology but differs in end-user applications, creating varied risk profiles tied to enterprise IT spending versus residential and commercial service efficiency.

Introduction

ServiceNow (NOW) and ServiceTitan (TTAN) represent two prominent players in the enterprise software space, making their comparison relevant for investors and traders seeking exposure to cloud-based solutions and operational efficiency tools. ServiceNow provides a leading platform for IT service management and digital workflows, while ServiceTitan offers specialized software for field service management. This analysis examines their relative performance, business models, and recent market dynamics to assist those evaluating portfolio diversification or sector-specific opportunities within technology equities. The comparison highlights contrasts in scale, growth trajectories, and sentiment drivers without implying directional outcomes.

ServiceNow (NOW) Overview and Recent Performance

ServiceNow (NOW) delivers cloud-based platforms that automate IT service management, enabling organizations to manage workflows across departments. In recent weeks, the stock has exhibited resilience amid broader market fluctuations, supported by sustained enterprise adoption of its solutions. Performance metrics indicate positive year-to-date returns, contrasting with more mixed technology sector trends. Upcoming quarterly results scheduled for late July have contributed to cautious positioning, with expectations centered on revenue growth and earnings per share. Sentiment remains influenced by ongoing demand for digital transformation initiatives, which have helped anchor the stock's relative stability during recent market activity.

ServiceTitan (TTAN) Overview and Recent Performance

ServiceTitan (TTAN) provides an end-to-end cloud-based platform for field service operations, serving residential and commercial markets in the United States and select international regions. Recent market activity shows the shares trading below their 52-week high following earnings released in early June, with year-to-date returns reflecting downward pressure. Positive analyst responses, including several price target increases, accompanied reports of subscription revenue growth and expanded gross transaction volume. Volatility in recent weeks has been notable, driven by broader sector rotations and company-specific developments such as insider activity. Performance has been shaped by adoption trends in its core platform and competitive positioning within the field service software niche.

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Head-to-Head Comparison

ServiceNow (NOW) and ServiceTitan (TTAN) both operate software-as-a-service models but diverge in target applications: NOW centers on enterprise IT and workflow automation, while TTAN focuses on field service scheduling, dispatching, and customer management. Growth drivers for NOW include large-scale digital transformation projects, whereas TTAN benefits from fintech integrations and transaction volume expansion in service industries. Recent momentum has favored NOW's steadier trajectory amid established market presence, compared to TTAN's more pronounced post-earnings fluctuations. Risk factors differ, with NOW exposed to broader IT spending cycles and TTAN to operational adoption rates in fragmented service sectors. Market sentiment reflects NOW's scale advantages against TTAN's growth-oriented positioning, creating trade-offs between established stability and emerging expansion potential within the technology sector.

Tickeron AI Verdict

Based on observable factors including trend consistency and relative positioning in recent market activity, Tickeron’s AI models indicate a probabilistic preference for ServiceNow (NOW) over ServiceTitan (TTAN) at present. NOW demonstrates more stable performance patterns and established catalysts tied to enterprise demand, supporting consistent positioning. TTAN exhibits recovery signals following recent earnings but faces higher variability in short-term sentiment. This assessment draws from comparative stability metrics and does not constitute investment guidance.

Disclaimer

The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.

Disclaimers and Limitations

VS
NOW vs. TTAN commentary
Aug 06, 2026

To compare these two companies we present long-term analysis, their fundamental ratings and make comparative short-term technical analysis which are presented below. The conclusion is NOW is a Buy and TTAN is a Buy.

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COMPARISON
Comparison
Aug 06, 2026
Stock price -- (NOW: $118.14 vs. TTAN: $86.24)
Brand notoriety: NOW: Notable vs. TTAN: Not notable
Both companies represent the Packaged Software industry
Current volume relative to the 65-day Moving Average: NOW: 71% vs. TTAN: 50%
Market capitalization -- NOW: $122.14B vs. TTAN: $8.24B
NOW [@Packaged Software] is valued at $122.14B. TTAN’s [@Packaged Software] market capitalization is $8.24B. The market cap for tickers in the [@Packaged Software] industry ranges from $400.64B to $0. The average market capitalization across the [@Packaged Software] industry is $11.68B.

Long-Term Analysis

It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is undervalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).

NOW’s FA Score shows that 0 FA rating(s) are green whileTTAN’s FA Score has 0 green FA rating(s).

  • NOW’s FA Score: 0 green, 5 red.
  • TTAN’s FA Score: 0 green, 5 red.
According to our system of comparison, TTAN is a better buy in the long-term than NOW.

Short-Term Analysis

It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.

If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.

NOW’s TA Score shows that 7 TA indicator(s) are bullish while TTAN’s TA Score has 6 bullish TA indicator(s).

  • NOW’s TA Score: 7 bullish, 2 bearish.
  • TTAN’s TA Score: 6 bullish, 3 bearish.
According to our system of comparison, NOW is a better buy in the short-term than TTAN.

Price Growth

NOW (@Packaged Software) experienced а +6.80% price change this week, while TTAN (@Packaged Software) price change was +10.01% for the same time period.

The average weekly price growth across all stocks in the @Packaged Software industry was +6.77%. For the same industry, the average monthly price growth was +1.49%, and the average quarterly price growth was +6.16%.

Reported Earning Dates

NOW is expected to report earnings on Oct 28, 2026.

TTAN is expected to report earnings on Sep 03, 2026.

Industries' Descriptions

@Packaged Software (+6.77% weekly)

Packaged software comprises multiple software programs bundled together and sold as a group. For example, Microsoft Office includes multiple applications such as Excel, Word, and PowerPoint. In some cases, buying a bundled product is cheaper than purchasing each item individually[s20] . Microsoft Corporation, Oracle Corp. and Adobe are some major American packaged software makers.

SUMMARIES
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FUNDAMENTALS
Fundamentals
NOW($122B) has a higher market cap than TTAN($8.24B). TTAN YTD gains are higher at: -19.023 vs. NOW (-22.880). NOW has higher annual earnings (EBITDA): 3.5B vs. TTAN (-44.69M). NOW has more cash in the bank: 4.66B vs. TTAN (422M). TTAN has less debt than NOW: TTAN (51M) vs NOW (8.45B). NOW has higher revenues than TTAN: NOW (14.7B) vs TTAN (1.01B).
NOWTTANNOW / TTAN
Capitalization122B8.24B1,481%
EBITDA3.5B-44.69M-7,833%
Gain YTD-22.880-19.023120%
P/E Ratio73.84N/A-
Revenue14.7B1.01B1,450%
Total Cash4.66B422M1,105%
Total Debt8.45B51M16,575%
FUNDAMENTALS RATINGS
NOW: Fundamental Ratings
NOW
OUTLOOK RATING
1..100
18
VALUATION
overvalued / fair valued / undervalued
1..100
80
Overvalued
PROFIT vs RISK RATING
1..100
97
SMR RATING
1..100
60
PRICE GROWTH RATING
1..100
48
P/E GROWTH RATING
1..100
88
SEASONALITY SCORE
1..100
50

Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.

TECHNICAL ANALYSIS
Technical Analysis
NOWTTAN
RSI
ODDS (%)
N/A
Bearish Trend 2 days ago
75%
Stochastic
ODDS (%)
Bearish Trend 2 days ago
63%
Bearish Trend 2 days ago
90%
Momentum
ODDS (%)
Bullish Trend 2 days ago
75%
Bullish Trend 2 days ago
76%
MACD
ODDS (%)
Bullish Trend 2 days ago
61%
Bullish Trend 2 days ago
82%
TrendWeek
ODDS (%)
Bullish Trend 2 days ago
67%
Bullish Trend 2 days ago
72%
TrendMonth
ODDS (%)
Bullish Trend 2 days ago
62%
Bullish Trend 2 days ago
62%
Advances
ODDS (%)
Bullish Trend 2 days ago
69%
Bullish Trend 2 days ago
69%
Declines
ODDS (%)
Bearish Trend 14 days ago
69%
Bearish Trend 14 days ago
87%
BollingerBands
ODDS (%)
Bullish Trend 2 days ago
78%
Bullish Trend 2 days ago
75%
Aroon
ODDS (%)
Bullish Trend 2 days ago
60%
Bullish Trend 2 days ago
46%
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NOW
Daily Signal:
Gain/Loss:
TTAN
Daily Signal:
Gain/Loss:
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TTAN and

Correlation & Price change

A.I.dvisor indicates that over the last year, TTAN has been loosely correlated with FRSH. These tickers have moved in lockstep 65% of the time. This A.I.-generated data suggests there is some statistical probability that if TTAN jumps, then FRSH could also see price increases.

1D
1W
1M
1Q
6M
1Y
5Y
Ticker /
NAME
Correlation
To TTAN
1D Price
Change %
TTAN100%
+3.44%
FRSH - TTAN
65%
Loosely correlated
+2.29%
NOW - TTAN
65%
Loosely correlated
+3.46%
CRM - TTAN
64%
Loosely correlated
+2.71%
TEAM - TTAN
63%
Loosely correlated
+6.36%
ADBE - TTAN
63%
Loosely correlated
+2.45%
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