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ATHM or BIDU or BILI
Which Stock Would AI Choose? Autohome (ATHM) vs. Baidu (BIDU) vs. Bilibili (BILI) Stock Comparison
Key Takeaways
- Three distinct business models: ATHM is an automotive vertical platform, BIDU is a search and artificial intelligence (AI) company, and BILI is a video and community platform.
- BIDU carries the largest market capitalization but has posted the steepest decline, weighed down by a legacy advertising slump and a pending securities class action.
- ATHM stands out for its income characteristics, with a high dividend yield, but faces a contracting revenue base and soft Chinese auto demand.
- BILI is the only name of the three showing a recent profitability inflection, yet its shares have pulled back sharply from their 52-week high.
- Relative performance, market positioning, and risk profiles differ sharply, giving each name a distinct appeal to different investor types.
Introduction
Chinese technology and internet companies often get grouped together by investors, but their underlying businesses, growth drivers, and risk profiles can be profoundly different. This stock comparison examines ATHM (Autohome), BIDU (Baidu), and BILI (Bilibili) across recent market activity, business fundamentals, and sentiment. Income-focused investors, growth traders, and those weighing an AI transformation story against a maturing advertising franchise may all find this analysis relevant. Understanding the contrasting momentum and valuation sensitivity of these three names helps clarify how each might fit into a diversified approach to Chinese equities.
ATHM Overview and Recent Performance
ATHM, or Autohome, operates one of China's leading online destinations for automobile consumers, connecting buyers with new- and used-car listings and dealer services. In recent weeks the stock has traded in the low $20s with a market capitalization of roughly $2.3 billion, and it offers a notably high dividend yield near 9%, making it an outlier among the three as an income-oriented holding.
The company's recent results have been pressured by a weak Chinese auto market. First-quarter revenue declined about 24% year-over-year, and management reported double-digit drops in passenger-vehicle and new energy vehicle (NEV) retail sales across the industry. In response, Autohome has accelerated a strategic pivot from an information-media business toward a broader automotive services ecosystem, including new retail pilots, used-car transaction platforms, and overseas expansion through its YesAuto brand in Thailand. It has also launched an AI "agent" product and announced a $400 million share repurchase program to support shareholder returns. Despite these initiatives, analyst sentiment has cooled, with several firms issuing neutral-to-cautious ratings amid margin compression.
BIDU Overview and Recent Performance
BIDU, or Baidu, is China's dominant search engine that has repositioned itself around AI, cloud computing, and autonomous driving. The stock has experienced the most severe drawdown of the three, trading near $80 after falling from a 52-week high above $160, and it now carries the largest market capitalization of the group at roughly $27 billion.
Sentiment deteriorated sharply after second-quarter results showed Baidu's legacy online-marketing business contracting while its AI-powered segment also declined sequentially, raising questions about whether AI monetization can offset the erosion of search advertising. The disclosure triggered a double-digit single-session drop and prompted a securities class action covering a period from late 2025 into mid-2026. On a positive note, Baidu's AI cloud infrastructure and GPU (graphics processing unit) cloud revenue have continued to grow rapidly, and its self-developed Kunlun AI chips remain a strategic differentiator. Wall Street consensus remains broadly constructive, but the shares sit below key moving averages, reflecting an oversold but uncertain technical backdrop.
BILI Overview and Recent Performance
BILI, or Bilibili, is a leading Chinese video-sharing and community platform popular with younger users, spanning gaming, advertising, and value-added services. The stock has delivered the strongest trailing relative performance of the three, posting solid year-to-date gains, and the company has reached a profitability inflection that sets it apart from its history of losses.
Recent quarterly results showed revenue growth and a rising net profit compared with the prior year, with analysts highlighting expanding operating margins. However, the shares have pulled back toward their 52-week low in recent market activity after firms trimmed price targets on expectations of softer advertising demand from e-commerce and consumer advertisers. Growth is now expected to be driven increasingly by its gaming pipeline and resilient ad revenue, even as near-term ad growth decelerates. This combination of improving fundamentals and a sharp valuation reset makes BILI the most momentum-sensitive name in the group.
Trending AI Robots
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Head-to-Head Comparison
Across business models, the contrast is stark. ATHM is a cyclical, cash-generative vertical platform whose appeal rests on dividends and buybacks rather than revenue growth. BIDU is a broad AI-and-search franchise with deep infrastructure assets but a shrinking core advertising business and legal overhang. BILI is a growth-oriented media platform transitioning into profitability, yet still sensitive to advertising budgets and game-launch timing.
In terms of valuation sensitivity, ATHM trades at a modest price-to-earnings ratio with a high yield, implying limited growth expectations. BIDU screens cheap on a price-to-sales basis and sits at oversold technical levels, but its earnings have swung negative, complicating traditional valuation. BILI commands a higher earnings multiple, reflecting its growth trajectory. Risk factors also diverge: ATHM faces auto-industry cyclicality, BIDU faces revenue-transition and litigation risk, and BILI faces advertising-demand and gaming-pipeline uncertainty. Sector exposure ranges from automotive and media to AI infrastructure, offering little overlap for diversification-minded investors.
Tickeron AI Verdict
Based on observable factors, Tickeron's AI would likely weigh trend consistency, stability, and catalysts when ranking these three. BILI presents the most favorable balance of improving profitability, positive analyst consensus, and identifiable near-term catalysts in its gaming pipeline, though its steep pullback and ad-growth deceleration introduce volatility. ATHM offers the most defensive, income-focused profile but lacks a clear growth catalyst in a weak auto environment. BIDU holds the deepest strategic potential through AI infrastructure, yet its downward trend, revenue contraction, and legal uncertainty would likely weigh most heavily on a probabilistic ranking. On this basis, Tickeron's AI would most probably favor BILI for relative positioning, while treating ATHM as a stability play and BIDU as the highest-risk, highest-uncertainty candidate.
Disclaimer
The information on this webpage is provided for general informational and educational purposes only and is not intended as investment advice, a recommendation to purchase or sell any security, or an offer or solicitation related to investments. It does not consider your personal financial situation, goals, or risk profile, and all investing carries inherent risks, including the possibility of losing your entire investment. For more details, please review our full disclaimer.
ATHM in -1.68% downward trend, declining for three consecutive days on October 21, 2026
Moving lower for three straight days is viewed as a bearish sign. Keep an eye on this stock for future declines. Considering data from situations where ATHM declined for three days, in 242 of 318 cases, the price declined further within the following month. The odds of a continued downward trend are 76%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Momentum Indicator moved below the 0 level on October 23, 2026. You may want to consider selling the stock, shorting the stock, or exploring put options on ATHM as a result. In 66 of 95 cases where the Momentum Indicator fell below 0, the stock fell further within the subsequent month. The odds of a continued downward trend are 69%.
The Aroon Indicator for ATHM entered a downward trend on October 23, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Indicator points to a transition from a downward trend to an upward trend -- in cases where ATHM's RSI Oscillator exited the oversold zone, 23 of 31 resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 74%.
The Stochastic Oscillator suggests the stock price trend may be in a reversal from a downward trend to an upward trend. 49 of 68 cases where ATHM's Stochastic Oscillator exited the oversold zone resulted in an increase in price. Tickeron's analysis proposes that the odds of a continued upward trend are 72%.
The Moving Average Convergence Divergence (MACD) for ATHM just turned positive on October 22, 2026. Looking at past instances where ATHM's MACD turned positive, the stock continued to rise in 29 of 46 cases over the following month. The odds of a continued upward trend are 63%.
Following a +0.78% 3-day Advance, the price is estimated to grow further. Considering data from situations where ATHM advanced for three days, in 187 of 283 cases, the price rose further within the following month. The odds of a continued upward trend are 66%.
ATHM may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Price Growth Rating for this company is 57 (best 1 - 100 worst), indicating steady price growth. ATHM’s price grows at a higher rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron Valuation Rating of 83 (best 1 - 100 worst) indicates that the company is slightly overvalued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.107) is normal, around the industry mean (1.012). P/E Ratio (2.520) is within average values for comparable stocks, (-48.982). Projected Growth (PEG Ratio) (9.887) is also within normal values, averaging (17.274). Dividend Yield (0.127) settles around the average of (0.985) among similar stocks. P/S Ratio (3.032) is also within normal values, averaging (71.888).
The Tickeron SMR rating for this company is 84 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 96 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. ATHM’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
BIDU's RSI Indicator is staying in oversold zone for 2 days
It is expected that a price bounce should occur soon.
Technical Analysis (Indicators)
Bullish Trend Analysis
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 7 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +3.24% 3-day Advance, the price is estimated to grow further. Considering data from situations where BIDU advanced for three days, in 197 of 273 cases, the price rose further within the following month. The odds of a continued upward trend are 72%.
BIDU may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for BIDU turned negative on October 16, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 48 similar instances when the indicator turned negative. In 32 of the 48 cases the stock turned lower in the days that followed. This puts the odds of success at 67%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BIDU declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 77%.
The Aroon Indicator for BIDU entered a downward trend on October 23, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Fundamental Analysis (Ratings)
The Tickeron Valuation Rating of 36 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.097) is normal, around the industry mean (1.012). P/E Ratio (-5.643) is within average values for comparable stocks, (-48.982). Projected Growth (PEG Ratio) (0.772) is also within normal values, averaging (17.274). Dividend Yield (0.000) settles around the average of (0.985) among similar stocks. P/S Ratio (1.605) is also within normal values, averaging (71.888).
The Tickeron Price Growth Rating for this company is 81 (best 1 - 100 worst), indicating slightly worse than average price growth. BIDU’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron SMR rating for this company is 91 (best 1 - 100 worst), indicating weak sales and an unprofitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron PE Growth Rating for this company is 98 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BIDU’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
Momentum Indicator for BILI turns negative, indicating new downward trend
BILI saw its Momentum Indicator move below the 0 level on October 14, 2026. This is an indication that the stock could be shifting in to a new downward move. Traders may want to consider selling the stock or exploring put options. Tickeron's A.I.dvisor looked at 90 similar instances where the indicator turned negative. In 81 of the 90 cases, the stock moved further down in the following days. The odds of a decline are at 90%.
Technical Analysis (Indicators)
Bearish Trend Analysis
The Moving Average Convergence Divergence Histogram (MACD) for BILI turned negative on October 16, 2026. This could be a sign that the stock is set to turn lower in the coming weeks. Traders may want to sell the stock or buy put options. Tickeron's A.I.dvisor looked at 47 similar instances when the indicator turned negative. In 38 of the 47 cases the stock turned lower in the days that followed. This puts the odds of success at 81%.
Following a 3-day decline, the stock is projected to fall further. Considering past instances where BILI declined for three days, the price rose further in 50 of 62 cases within the following month. The odds of a continued downward trend are 80%.
The Aroon Indicator for BILI entered a downward trend on October 19, 2026. This could indicate a strong downward move is ahead for the stock. Traders may want to consider selling the stock or buying put options.
Bullish Trend Analysis
The RSI Indicator demonstrates that the ticker has stayed in the oversold zone for 2 days, which means it's wise to expect a price bounce in the near future.
The Stochastic Oscillator shows that the ticker has stayed in the oversold zone for 6 days. The price of this ticker is presumed to bounce back soon, since the longer the ticker stays in the oversold zone, the more promptly an upward trend is expected.
Following a +1.15% 3-day Advance, the price is estimated to grow further. Considering data from situations where BILI advanced for three days, in 209 of 260 cases, the price rose further within the following month. The odds of a continued upward trend are 80%.
BILI may jump back above the lower band and head toward the middle band. Traders may consider buying the stock or exploring call options.
Fundamental Analysis (Ratings)
The Tickeron Seasonality Score of 33 (best 1 - 100 worst) indicates that the company is slightly undervalued in the industry. The Tickeron Seasonality score describes the variance of predictable price changes around the same period every calendar year. These changes can be tied to a specific month, quarter, holiday or vacation period, as well as a meteorological or growing season.
The Tickeron Valuation Rating of 48 (best 1 - 100 worst) indicates that the company is fair valued in the industry. This rating compares market capitalization estimated by our proprietary formula with the current market capitalization. This rating is based on the following metrics, as compared to industry averages: P/B Ratio (0.348) is normal, around the industry mean (1.012). P/E Ratio (3.673) is within average values for comparable stocks, (-48.982). Projected Growth (PEG Ratio) (0.324) is also within normal values, averaging (17.274). Dividend Yield (0.000) settles around the average of (0.985) among similar stocks. P/S Ratio (1.453) is also within normal values, averaging (71.888).
The Tickeron SMR rating for this company is 69 (best 1 - 100 worst), indicating slightly better than average sales and a considerably profitable business model. SMR (Sales, Margin, Return on Equity) rating is based on comparative analysis of weighted Sales, Income Margin and Return on Equity values compared against S&P 500 index constituents. The weighted SMR value is a proprietary formula developed by Tickeron and represents an overall profitability measure for a stock.
The Tickeron Price Growth Rating for this company is 81 (best 1 - 100 worst), indicating slightly worse than average price growth. BILI’s price grows at a lower rate over the last 12 months as compared to S&P 500 index constituents.
The Tickeron PE Growth Rating for this company is 97 (best 1 - 100 worst), pointing to worse than average earnings growth. The PE Growth rating is based on a comparative analysis of stock PE ratio increase over the last 12 months compared against S&P 500 index constituents.
The Tickeron Profit vs. Risk Rating rating for this company is 100 (best 1 - 100 worst), indicating that the returns do not compensate for the risks. BILI’s unstable profits reported over time resulted in significant Drawdowns within these last five years. A stable profit reduces stock drawdown and volatility. The average Profit vs. Risk Rating rating for the industry is 94, placing this stock worse than average.
ATHM | BIDU | BILI | ||
|---|---|---|---|---|
OUTLOOK RATING 1..100 | 64 | 53 | 63 | |
VALUATION overvalued / fair valued / undervalued 1..100 | 83 Overvalued | 36 Fair valued | 48 Fair valued | |
PROFIT vs RISK RATING 1..100 | 100 | 100 | 100 | |
SMR RATING 1..100 | 84 | 91 | 69 | |
PRICE GROWTH RATING 1..100 | 57 | 81 | 81 | |
P/E GROWTH RATING 1..100 | 96 | 98 | 97 | |
SEASONALITY SCORE 1..100 | 85 | 85 | 33 |
Tickeron ratings are formulated such that a rating of 1 designates the most successful stocks in a given industry, while a rating of 100 points to the least successful stocks for that industry.
BIDU's Valuation (36) in the Internet Software Or Services industry is in the same range as BILI (48) and is somewhat better than the same rating for ATHM (83). This means that BIDU's stock grew similarly to BILI’s and somewhat faster than ATHM’s over the last 12 months.
BIDU's Profit vs Risk Rating (100) in the Internet Software Or Services industry is in the same range as BILI (100) and is in the same range as ATHM (100). This means that BIDU's stock grew similarly to BILI’s and similarly to ATHM’s over the last 12 months.
BILI's SMR Rating (69) in the Internet Software Or Services industry is in the same range as ATHM (84) and is in the same range as BIDU (91). This means that BILI's stock grew similarly to ATHM’s and similarly to BIDU’s over the last 12 months.
ATHM's Price Growth Rating (57) in the Internet Software Or Services industry is in the same range as BILI (81) and is in the same range as BIDU (81). This means that ATHM's stock grew similarly to BILI’s and similarly to BIDU’s over the last 12 months.
ATHM's P/E Growth Rating (96) in the Internet Software Or Services industry is in the same range as BILI (97) and is in the same range as BIDU (98). This means that ATHM's stock grew similarly to BILI’s and similarly to BIDU’s over the last 12 months.
| ATHM | BIDU | BILI | |
|---|---|---|---|
| RSI ODDS (%) | 2 days ago 74% | 2 days ago 79% | 2 days ago 83% |
| Stochastic ODDS (%) | 2 days ago 72% | 2 days ago 77% | 2 days ago 69% |
| Momentum ODDS (%) | 2 days ago 69% | N/A | 2 days ago 90% |
| MACD ODDS (%) | 2 days ago 63% | 2 days ago 67% | 2 days ago 81% |
| TrendWeek ODDS (%) | 2 days ago 67% | 2 days ago 76% | 2 days ago 80% |
| TrendMonth ODDS (%) | 2 days ago 72% | 2 days ago 74% | 2 days ago 84% |
| Advances ODDS (%) | 19 days ago 66% | 19 days ago 72% | 18 days ago 80% |
| Declines ODDS (%) | 4 days ago 76% | 2 days ago 77% | 3 days ago 80% |
| BollingerBands ODDS (%) | 2 days ago 81% | 2 days ago 76% | 2 days ago 77% |
| Aroon ODDS (%) | 2 days ago 65% | 2 days ago 69% | 2 days ago 90% |
Long-Term Analysis
It is best to consider a long-term outlook for a ticker by using Fundamental Analysis (FA) ratings. The rating of 1 to 100, where 1 is best and 100 is worst, is divided into thirds. The first third (a green rating of 1-33) indicates that the ticker is undervalued; the second third (a grey number between 34 and 66) means that the ticker is valued fairly; and the last third (red number of 67 to 100) reflects that the ticker is overvalued. We use an FA Score to show how many ratings show the ticker to be undervalued (green) or overvalued (red).
ATHM’s FA Score shows that 0 FA rating(s) are green while BIDU’s FA Score has 0 green FA rating(s), and BILI’s FA Score reflects 0 green FA rating(s).
- ATHM’s FA Score: 0 green, 5 red.
- BIDU’s FA Score: 0 green, 5 red.
- BILI’s FA Score: 0 green, 5 red.
Short-Term Analysis
It is best to consider a short-term outlook for a ticker by using Technical Analysis (TA) indicators. We use Odds of Success as the percentage of outcomes which confirm successful trade signals in the past.
If the Odds of Success (the likelihood of the continuation of a trend) for each indicator are greater than 50%, then the generated signal is confirmed. A green percentage from 90% to 51% indicates that the ticker is in a bullish trend. A red percentage from 90% - 51% indicates that the ticker is in a bearish trend. All grey percentages are below 50% and are considered not to confirm the trend signal.
ATHM’s TA Score shows that 5 TA indicator(s) are bullish while BIDU’s TA Score has 4 bullish TA indicator(s), and BILI’s TA Score reflects 4 bullish TA indicator(s).
- ATHM’s TA Score: 5 bullish, 3 bearish.
- BIDU’s TA Score: 4 bullish, 3 bearish.
- BILI’s TA Score: 4 bullish, 4 bearish.
Price Growth
ATHM (@Internet Software/Services) experienced а +1.04% price change this week, while BIDU (@Internet Software/Services) price change was -3.67% , and BILI (@Internet Software/Services) price fluctuated -4.19% for the same time period.
The average weekly price growth across all stocks in the @Internet Software/Services industry was +0.46%. For the same industry, the average monthly price growth was -1.03%, and the average quarterly price growth was -13.21%.
Reported Earning Dates
ATHM is expected to report earnings on Nov 04, 2026.
BIDU is expected to report earnings on Nov 17, 2026.
BILI is expected to report earnings on Nov 12, 2026.
Industries' Descriptions
@Internet Software/Services (+0.46% weekly)Companies in this industry typically license software on a subscription basis and it is centrally hosted. Such products usually go by the names web-based software, on-demand software and hosted software. Cloud computing has emerged as a major force in this space, making it possible to save files to a remote database (without requiring them to be saved on local storage device); as long as a device has access to the web, it can access the data and the software programs to run it. This has in many cases facilitated cost efficiency, speed and security of data for businesses and consumers. Alphabet Inc., Facebook, Inc. and Yahoo! Inc. are some well-known names in the internet software/services industry.
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ATHM and
Correlation & Price change
A.I.dvisor indicates that over the last year, ATHM has been loosely correlated with BIDU. These tickers have moved in lockstep 48% of the time. This A.I.-generated data suggests there is some statistical probability that if ATHM jumps, then BIDU could also see price increases.
| Ticker / NAME | Correlation To ATHM | 1D Price Change % | ||
|---|---|---|---|---|
| ATHM | 100% | -0.20% | ||
| BIDU - ATHM | 48% Loosely correlated | -1.00% | ||
| BILI - ATHM | 43% Loosely correlated | +0.07% | ||
| BZ - ATHM | 40% Loosely correlated | +0.30% | ||
| CARG - ATHM | 34% Loosely correlated | -3.70% | ||
| TBLA - ATHM | 29% Poorly correlated | -1.73% | ||
More | ||||
BILI and
Correlation & Price change
A.I.dvisor indicates that over the last year, BILI has been loosely correlated with YMM. These tickers have moved in lockstep 57% of the time. This A.I.-generated data suggests there is some statistical probability that if BILI jumps, then YMM could also see price increases.
| Ticker / NAME | Correlation To BILI | 1D Price Change % | ||
|---|---|---|---|---|
| BILI | 100% | +0.07% | ||
| YMM - BILI | 57% Loosely correlated | -0.72% | ||
| WB - BILI | 55% Loosely correlated | -1.90% | ||
| BIDU - BILI | 49% Loosely correlated | -1.00% | ||
| NTES - BILI | 48% Loosely correlated | -0.05% | ||
| TUYA - BILI | 45% Loosely correlated | -1.20% | ||
More | ||||